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Oates 501(c)(3) press.pptx

The initial vision of 501(c)(3) Press

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Oates 501(c)(3) press.pptx

  1. 1. J. SCOTT OATES NONPROFIT MANAGEMENT AND LEADERSHIP – PSC 540 PROFESSOR TAMAKI ONISHI THURSDAY, DECEMBER 3, 2015 1 501(c)(3) Press
  2. 2. Contents 2 I. Market Analysis ………………………………………………..3 II. Identification of “Unmet Social Needs”………………..4 III. Vision, Values, and Mission ………………………………..5 IV. Incorporation ……………………………………………………6 V. Human Resources………………………………………………7 VI. First Program Initiative………………………………………9 VII. Resource Development Plans……………………………..11 VIII.Marketing and Promotion …………………………………14 IX. Potential Collaboration ……………………………………..16 X. Evaluation Plans ……………………………………………….17 XI. Conclusion ……………………………………………………….18 XII. References………………………………………………………..19
  3. 3. I. Market Analysis 3 ● 501(c)(3) Press’s books are marketable to the general reading public, but may “target” mental health consumers and professionals ● Comparable ideas from “competitors:” ○ Hazelden Publishing - mission “is to provide products and services to help people recognize, understand, and overcome addiction and closely related problems” (“About Hazelden Publishing”- Hazelden) • Hazelden’s books, products and website are more focused on assisting people with recovery from addiction, instead of mental health diagnoses • 501(c)(3) Press will concentrate on creative nonfiction ○ NAMI’s In Our Own Voice Program - provides “an opportunity for those who have struggled with mental illness to gain confidence and to share their individual experiences of recovery and transformation” (NAMI). • 501(c)(3) Press seeks to incorporate the personal story-telling of living with mental illness with the public education goals of IOOV into book format, allowing for the creative expression of the “consumer” to be emphasized in the writing
  4. 4. II. “Unmet Social Needs” 4 ● A nonprofit outlet for creative nonfiction written by “the disabled” in order to humanize them to others and empower themselves as individuals ○ Note: multitudes of studies exist that cite therapeutic advantages of writing by those who may be touched by a mental condition. (For example, please see Advances in Psychiatric Treatment (2005), vol. 11, 338–346, article by Karen A. Baikie & Kay Wilhelm entitled “Emotional and physical health benefits of expressive writing” (can be accessed here: http://apt.rcpsych.org/content/11/5/338 ). ● An organization devoted to fostering understanding among the general public regarding those touched with a mental condition, hopefully contributing to less social stigma surrounding such persons
  5. 5. III. Values, Vision, and Mission 5 ● VALUES - understanding, compassion, altruism, freedom of speech ● VISIONS - ○ (Internal) publishing books of artistic merit and literary value while offering a publishing outlet for those affected by a “disability” or similar condition ○ (External) a world where many more people choose to act with compassion towards others ● MISSION STATEMENT (working) - “to publish narratives that demonstrate potential social value and literary merit, that promote public awareness, understanding and compassion, and to donate a portion of profits to other worthy nonprofit organizations”
  6. 6. IV. Incorporation 6 ● 501(c)(3) Charitable Nonprofit/Public Charity ● Meets “charitable purpose” requirement as “literary” organization under Arts, Culture, and Humanities ● Will meet non-distributive and limits to political activity requirements ● Will become tax exempt and able to receive tax deductible contributions (with certain limits) ● Mission-driven and public-serving ● 501(c)(3) Incorporation presents itself as better option than a for-profit, L3C, B-Corp or other form of nonprofit
  7. 7. V. Human Resources 7 ● Staff consists solely of Founder/Director ○ Skills and background - nonprofits, administration, bookkeeping, literature, and knowledge and experience with mental health disability ○ Only compensated if enough profit is earned ● Open to volunteer(s) and/or unpaid intern(s) ○ To share the functions of reviewing and editing potential narratives for publication, along with any other non-financial tasks the Director may assign, such as updating the organization’s website
  8. 8. V. Human Resources 8 ● Board of Directors ○ Self-perpetuating, consisting of 5-12 members, recruited from Director’s social network ○ Seeking background and skills in nonprofit management, financial management, publishing, writing, editing, and mental health consumers/advocates ○ Director to serve as first Board Chair and appoints Vice Chair, Secretary, and Treasurer ○ Functional responsibilities of Board include supporting and evaluating the Director, working with the Director to establish a clear organizational mission and purpose, approving programs, ensuring sound financial management and the organization’s financial stability, and establishing standards for organizational performance and holding the Press accountable to those standards ○ Duties of care, loyalty, and obedience
  9. 9. VI. First Program Initiative 9 ● Through its first book, 501(c)(3) Press will offer readers a glimpse into the life of the Press’s Founder, who has been diagnosed with schizo-affective disorder ● The book will cover a period before the actual diagnosis, when the Founder was unaware that he was “quite ill,” from 1995 until his official diagnosis in 2000, sharing his journal writings at that time with retrospective commentary/footnotes. ● The Founder plans to follow-up with another book (volume two) covering the period of 2001-2005, when his illness was at its most acute.
  10. 10. VI. First Program Initiative 10 ● Three purchasable versions of the first book available ○ Founder’s Copy, eleven of which will be available for $125 each • Each customer will be considered a Founder of the Press and will receive free copies of all subsequent books authored by the Founder ○ Regular Print Version, 100 copies available for $20 each • Prices include shipping, all hand-numbered, signed, and dedicated to the purchaser. ○ Ebooks are priced at $12 each, and all versions will allow the purchaser to donate in addition to buying the book or ebook.
  11. 11. VII. Resource Development Plans 11 ● Resources Needed: Item Cost Estimate IRS Fee $400 NCCNP Membership $100 Misc. Consulting $400 Misc. Supplies, Services, Fees $300 Printing of 11 Founder’s Editions $50 Printing of 100 Perfect-bound Books $750 Postage and Handling $650 Marketing and Promotion $300 “Rainy Day Cash Cushion” $300 TOTAL FUNDING REQUIRED $3,250
  12. 12. VII. Resource Development Plans 12 ● Use crowdfunding tool to “sell” books and finance start-up costs: https://startsomegood.com/ ● “Tipping Point Goal” (Breakeven Point) of $4,000 ○ If $4,000 is not raised, all pledges return to clients ○ Any amount above $4,000 is considered profit PRODUCT UNITS PRICE PER TOTALS Founder’s Ed. 11 $125 $1375 Regular Book 100 $20 $2000 ebook unlimited $12 Ex. 50 $600 Total 111 $3975
  13. 13. VII. Resource Development Plans 13 ● Whereas an estimated $3,250 in expenses is anticipated, the amount of $4,000 will be designated as the tipping and breakeven point, as a large measure of insurance ● 501(c)(3) Press will attempt to sell most or all of its initial inventory before it is actually produced ● If pledges are received for all 111 physical book copies and 52 ebook orders are pledged, then 501(c)(3) Press will turn a profit ● Any amounts earned from ebooks presold over 52 will go back to the Press, which could be used for future programs (books) and/or donations to other charities ● Again, in the scenario above through startsomegood.com, all pledges go back to the original source if the tipping/breakeven point of $4,000 is not reached
  14. 14. VIII. Marketing and Promotion 14 ● Online ○ Establish youtube account, facebook page, twitter account, and wordpress website in addition to startsomegood.com campaign; website migration to www.grassroots.org once 501(c)(3) status is obtained ○ Create a video weblog promoting the Press, the book, and offering readings from the book ● Offline ○ Founder to offer public readings from first book before publication ○ Business cards with referrals to online media links
  15. 15. VIII. Marketing and Promotion 15 ● Market Segmentation ○ The Press’s target audience, as examined through a psychographic lens might include avid readers, casual readers in the NC region, those who are affected by a mental condition themselves, those employed in the mental health care field, those interested in literary creative nonfiction, or simply those who like a good story and wish to contribute to a worthy cause ○ As for social marketing, the general public is the target audience, as the social change the works hope to bring about include promotion of understanding, awareness, and the reduction of stigmatization of those affected by a mental health diagnosis
  16. 16. IX. Potential Collaboration 16 ● Potential nonprofit collaboration ○ The NC Center for Nonprofits ○ The National Alliance on Mental Illness ○ Mental Health America ○ NC Writer’s Network ● Potential for-profit collaboration ○ A printing company who will offer book printing discounts to nonprofits ● Potential collaboration with government ○ Department of Health and Human Services (in future projects) ○ National Institute for Health
  17. 17. X. Evaluation Plans 17 ● Is the Press able to raise $4,000 in pledges? ● If yes, work with Board to create bylaws, perform SWOT analysis and identify strategic issues, setting further goals and establishing strategies to achieve objectives ● Social Impact Evaluation ○ Follow up with readers to see if any perspectives changed through reading the book in a survey/questionnaire • Ex. Statement:“I understand schizophrenia more after reading this book.” • Ex. Answers : “Strongly agree” “Agree” “Neutral” “Disagree” “Strongly Disagree” ● Potential follow-up projects may include ○ A second pressing of the Founder’s first book ○ An initial pressing of the Founder’s second book ○ A compilation written by persons with PTSD
  18. 18. XI. Conclusion 18 ● 501(c)(3) Press’s Mission Statement: “to publish narratives that demonstrate potential social value and literary merit, that promote public awareness, understanding and compassion, and to donate a portion of profits to other worthy nonprofit organizations” (open to revision) ● Human Resources: The Founder/Director, potentially a volunteer/intern, and the first (appointed) Board of Directors ● Primary Initial Organizational Objective – raise $4,000 in book pledges through startsomegood.com
  19. 19. XII. References 19 About Hazelden Publishing -- Hazelden. (n.d.). Retrieved October 25, 2015, from https://www.hazelden.org/web/public/publishing.page NAMI. (n.d.). NAMI - In Our Own Voice. Retrieved October 25, 2015, from http://www2.nami.org/Content/NavigationMenu/Find_ Support/Education_and_Training/Education_Training _and_Peer_Support_Center/In_Our_Own_Voice/In_O ur_Own_Voice1.htm Worth, M. (2014). Nonprofit management: Principles and practice (Third ed.). Thousand Oaks, California: SAGE Publications.

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