This presentation was delivered at the Learning 3.0 Conference in Chicago on October 15, 2012 at McCormick Place. Scott McCormick is a founder of Float Mobile Learning.

1. Mobile Learning Crash Course:
How to Successfully Launch mLearning
Right Now
Scott McCormick
Founder, Float Mobile Learning
Copyright 2012 Float Mobile Learning

2. Float guides industry-leading companies to
understand and leverage the power of mobile
learning. We help companies meet their business
strategies by making useful information
accessible, anytime, anywhere.
Scott McCormick
scottm@floatlearning.com
cell: 309.838.2168
twitter: scottfloat
Copyright 2012 Float Mobile Learning

3. The “holdout”
Copyright 2012 Float Mobile Learning

4. Mobile Learning Right Now
E Essential
Tip T
Copyright 2012 Float Mobile Learning

5. Get “Mobile Smart”
• Blogs
E • Books
• Apps
• Conferences
• Social Media
T
Don’t just learn it, do it!
Copyright 2012 Float Mobile Learning

6. Get “Mobile Smart”
E
A PI
n ce
p e r ie
E x tincanapi.com
Copyright 2012 Float Mobile Learning

7. Get “Mobile Smart”
Copyright 2012 Float Mobile Learning

8. Mobile Learning Right Now
E Build a Business Case
Copyright 2012 Float Mobile Learning

9. Building a Business Case
• Identify learning gaps
• Poll target audience
• Build a content strategy
• Create metrics
• Forecast ROI projections
Copyright 2012 Float Mobile Learning

10. Building a Business Case - Sample
Safety Checklist
Safety & Maintenance
Checklist:
Track Type Tractor
Operator/Inspector__________________ Date______________ Time___________
Serial Number____________________ Machine Hours________________________
What are you inspecting? What are you looking for? Evaluator Comments
For more information, please refer to the Operation and Maintenance Manual or any other applicable manuals and instructions for this
product. If you have questions, please contact your local Caterpillar dealer.
From the Ground
Blade Cutting Edge, Moldboard Excessive Wear Or Damage
Blade Tilt Cylinders Excessive Wear, Damage, Leaks
Pusharm, Trunnion Damage, Loose Bolts, Clearance
Underneath Of Machine Final Drive Leaks, Damage
Overall Undercarriage Packing/Debris Buildup
Idlers & Rollers Leaks, Damage, Wear
Drive Sprockets Wear, Damage, Loose Bolts
Track Assembly Tightness
Ripper Cylinder Damage, Wear, Leaks
Ripper Shank, GET Wear Or Damage
Steps And Handholds Condition And Cleanliness
Loose Or Missing Nuts & Bolts,
Overall Machine
Loose Guards, Cleanliness
Engine Compartment
Engine Oil Fluid Level
Transmission Oil Fluid Level
Engine Coolant Fluid Level
Air Filter Restriction Indicator
Radiator Debris, Damage, Leaks
All Hoses Cracks, Wear Spots, Leaks
All Belts Tightness, Wear, Cracks
Overall Engine Compartment Trash Or Dirt Buildup, Leaks
On the Machine, Outside the Cab
Fuel Tank Fuel Level, Damage, Leaks
Hydraulic Oil Tank Fluid Level, Damage, Leaks
Fire Extinguisher Charge, Damage
Copyright 2012 Float Mobile Learning
Windshield Wipers & Washers
Pivot Shaft
Wear, Damage, Fluid Level
Oil Level
Batteries & Hold Downs Cleanliness, Loose Bolts & Nuts
Inside the Cab

11. Building a Business Case - Sample
Safety Checklist
Copyright 2012 Float Mobile Learning

12. Benefits of Mobile Learning
• Increased speed of training
• Improved product time-to-market
• Decreased training costs
• Increased safety practices
• Better ability to train
hard-to-reach employees
Copyright 2012 Float Mobile Learning

13. Change Management
• What logo is this?
Copyright 2012 Float Mobile Learning

14. Change Management
• Planning and integrating change aligned with
business strategy & goals
• Transactional change (quick, short-term)
• Transformational change (long-term,
fundamental)
Copyright 2012 Float Mobile Learning

15. Mobile Learning Right Now
E Employ a Process
Copyright 2012 Float Mobile Learning

16. Process
• Strategy - Establish objectives, understand your learner, create
requirements, plan the effort
• Design - Functional, technical, GUI design, script/storyboard
• Develop - Creation, programming, prepare assets, testing
• Deliver - Implement solution, gather feedback, measure result
Copyright 2012 Float Mobile Learning

17. Steps for Successful Mobile Learning
E Build an Effective & Complete Team
Copyright 2012 Float Mobile Learning

18. Build an Effective and Complete Team
• Instructional and interface design / UI/UX
• Development skill sets and tools
• Project Management
• Testing
• Technical / Information Architect
• Curator
• Champion
Copyright 2012 Float Mobile Learning

19. Mobile Learning Right Now
Build a Prototype
T
Copyright 2012 Float Mobile Learning

20. Why Prototype?
• Full app dev can get pricey
• Full app dev can take time and can get
bogged down
• Prototyping helps manage cost and risk
• Prototyping helps get buy-in and user
acceptance/usability achieved earlier in the
process
Copyright 2012 Float Mobile Learning

21. What is a prototype?
• Targeted and limited tool
• Simulates user experience
• Not fully functioning
• Developed for a
curated experience
Copyright 2012 Float Mobile Learning

22. What’s in a Prototype?
• Content resonates with
the target audience
• “Low hanging fruit”
• Not proprietary
• Good place to make
mistakes
What are some kinds of
prototypes?
Copyright 2012 Float Mobile Learning

23. Paper Prototype
Copyright 2012 Float Mobile Learning

24. Paper Prototype
uistencils.com
Copyright 2012 Float Mobile Learning

25. Cloud Mockup
fieldtestapp.com
invisionapp.com
Copyright 2012 Float Mobile Learning

26. Other Prototype Options
• PowerPoint/Keynote
• OmniGraffle (Mac only) or
Visio (PC)
• HTML5/CSS
• iOS Storyboard (included
with Xcode)
Copyright 2012 Float Mobile Learning

27. Mobile Learning Right Now
E Development
Copyright 2012 Float Mobile Learning

28. Building an App
• eLearning tools
- Articulate, Captivate, Lectora
• Custom apps
- iOS: Objective C, Javascript
- Android: Java
• Browser-based apps
- html5/CSS
Copyright 2012 Float Mobile Learning

29. Delivering an App
• Apple iOS
- Ad hoc
- Enterprise options
- App Store
• Android
- Google Play, Amazon
• Browser-based apps
- notification
Copyright 2012 Float Mobile Learning

30. Delivering an App
• Mobile Application Management (MAM)
- distribute, update, manage and
provision apps (apperian.com)
• Mobile Device Management (MDM)
- setup, allocation,
monitoring and support
(good.com)
T
Copyright 2012 Float Mobile Learning

31. Securing an App
• User and device authentication
E • Secure log-in
• Configuration profile
• Remote wipe
• Encryption
• Redundant security
measures
Copyright 2012 Float Mobile Learning

32. Testing & Analytics
• Document Test
Scenarios
E
• Set up detailed analytics
(Google Analytics, Omniture, Flurry)
Copyright 2012 Float Mobile Learning

33. Initial Mobile Application - Sample
• Project Manager - move it through the
workplan, stakeholder approvals
• Instructional Designer - content, gameplay
• UI / UX Designer - ease of use, branding
• Developer - html5, CSS 3,
compiled in PhoneGap
• IT - CMS, security, hosting
• Testing - use cases,
functionality
Copyright 2012 Float Mobile Learning

34. Analytics
• 20-25% of visits last between 10 - 30 minutes
• Users returned to the app in less than a day
76% of the time
• When asked 67% of the
users posted their score
to the leaderboard
• Games rules comprised
<1% of the consumed
content in game
Copyright 2012 Float Mobile Learning

35. Closing Thoughts
It’s
just - in time
- for me
- enough
Copyright 2012 Float Mobile Learning

36. Closing Thoughts
Give your
E audience
something
useful
Copyright 2012 Float Mobile Learning

37. Repeat the
Process!
Copyright 2012 Float Mobile Learning

38. Free Stuff!!
Float Mobile Learning Primer
T
Copyright 2012 Float Mobile Learning

39. Free Stuff!!
T
Copyright 2012 Float Mobile Learning

40. Q&A
Questions?
Copyright 2012 Float Mobile Learning

41. Scott McCormick
scottm@floatlearning.com
cell: 309.838.2168
twitter: scottfloat
Copyright 2012 Float Mobile Learning