Over the past few years, Wearable Tech has really evolved from novelty accessories and items that only do one niche job, to products that have the potential to be integrated into our daily lives.
Looking forward to 2016 and latest trends, the presentation highlights the potential of Wearable devices for marketing technology users - including what we can do to encourage better use of them. Focusing on the Apple Watch amongst other wearable tech, the main points to pull out are;
- The ability to deliver targeted ads to customers based on context and real-time location appears stronger than ever thanks to wearable tech.
- Marketers looking to leverage this channel need to capture customer attention at the right time with the right message, in the right format.
-Don’t be intrusive