Midem Visionary Monday: The Age of Context

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A speech I gave at the Midem technology conference on January 28, 2013 about the Age of Context. How sensors, wearable computing, big data, social data, location data are all combining to bring us a predictive and personalized future.

Tecnologia

#midem

The Age of Context
Our anticipatory and personalized future
Monday, January 28, 13

Context is:
Wearable Computing

Monday, January 28, 13

Context is:
Wearable Computing
+ Big Data & Data Computation
Monday, January 28, 13

Context is:
Wearable Computing
+ Big Data & Data Computation + Sensor Data
Monday, January 28, 13

Context is:
Wearable Computing + Big Data & Data Computation
+ Sensor Data + Social Network Data
Monday, January 28, 13

Context is:
Wearable Computing + Big Data & Data Computation +
Sensor Data + Social Network Data + Location Data
Monday, January 28, 13

Context is:
A highly personalized world.
Warning: you will be tracked.
Monday, January 28, 13

Context is:
A highly anticipatory world:
Google Now is already, more are coming.
Monday, January 28, 13

Context is:
You will be able to see EVERYTHING
in sharp detail in your business. (Pairasight)
Monday, January 28, 13

Context is:
Knowing your customer in deep detail.
Audience.fm already does. How about you?
Monday, January 28, 13

Context is:
A personalized experience based on where you are.

Monday, January 28, 13

Context is:
A new way to work, do more, faster
(Charles Sprinkle, Harmon audio engineer)
Monday, January 28, 13

Context is:
Going to affect every product and service.

Monday, January 28, 13

Context is:
A better sound
thanks to sensors and big data computation
Monday, January 28, 13

Context is:
A new drinking game?
(Low cost sensors, Breathometer)
Monday, January 28, 13

Context is:
Better health

Monday, January 28, 13

Context is:
A new kind of marketing (Vintank for wine).

Monday, January 28, 13

Prepare now
Is your social media use advanced?
Are you spending on making customer experience
better?
Are you scared or excited by wearable computers or
tracking technology? Get over it and lead.

Monday, January 28, 13

Thanks! Bring me to
your contextual future:
Robert Scoble, Startup Liaison Ofﬁcer, Rackspace

scobleizer@gmail.com

http://facebook.com/robertscoble

http://twitter.com/scobleizer

http://scobleizer.com

Monday, January 28, 13

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Midem Visionary Monday: The Age of Context

1. #midem The Age of Context Our anticipatory and personalized future Monday, January 28, 13

2. Context is: Wearable Computing Monday, January 28, 13

3. Context is: Wearable Computing + Big Data & Data Computation Monday, January 28, 13

4. Context is: Wearable Computing + Big Data & Data Computation + Sensor Data Monday, January 28, 13

5. Context is: Wearable Computing + Big Data & Data Computation + Sensor Data + Social Network Data Monday, January 28, 13

6. Context is: Wearable Computing + Big Data & Data Computation + Sensor Data + Social Network Data + Location Data Monday, January 28, 13

7. Context is: A highly personalized world. Warning: you will be tracked. Monday, January 28, 13

8. Context is: A highly anticipatory world: Google Now is already, more are coming. Monday, January 28, 13

9. Context is: You will be able to see EVERYTHING in sharp detail in your business. (Pairasight) Monday, January 28, 13

10. Context is: Knowing your customer in deep detail. Audience.fm already does. How about you? Monday, January 28, 13

11. Context is: A personalized experience based on where you are. Monday, January 28, 13

12. Context is: A new way to work, do more, faster (Charles Sprinkle, Harmon audio engineer) Monday, January 28, 13

13. Context is: Going to affect every product and service. Monday, January 28, 13

14. Context is: A better sound thanks to sensors and big data computation Monday, January 28, 13

15. Context is: A new drinking game? (Low cost sensors, Breathometer) Monday, January 28, 13

16. Context is: Better health Monday, January 28, 13

17. Context is: A new kind of marketing (Vintank for wine). Monday, January 28, 13

18. Prepare now Is your social media use advanced? Are you spending on making customer experience better? Are you scared or excited by wearable computers or tracking technology? Get over it and lead. Monday, January 28, 13

19. Thanks! Bring me to your contextual future: Robert Scoble, Startup Liaison Ofﬁcer, Rackspace scobleizer@gmail.com http://facebook.com/robertscoble http://twitter.com/scobleizer http://scobleizer.com Monday, January 28, 13

Midem Visionary Monday: The Age of Context

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