These are the slides from Bill Grosso's Keynote at the Conference on Artificial Intelligence in Creative Industries (nucl.ai).
The thesis of the talk is that "analytics" has gone from
-- "Reporting" which gives information about past events
-- to "Business Intelligence" which reframes the reporting in terms of business diagnostics (but is still about past events)
-- to "Predictive Analytics" which attempts to predict future events.
-- to ... frameworks that can actually alter system behavior in response to predicted outcomes.
Scientific Revenue is one of the first of the frameworks. It marries BI and Predictive Analytics to an adaptive system that can alter pricing in order to maximize lifetime revenue.
In this talk, which is somewhat technical, Bill discusses the design and architecture of adapative systems, using Scientific Revenue as an example.