1. TRUST MICO LTD
Our experiences with
Social Media Marketing
Alex Small
CEO Trust Mico Ltd

2. Discussion points
• Trust Mico
• Why we need social media
• Goals from our social media campaign
• What we have done so far
– What worked
– What didn’t work
– What are we going to try next

3. Trust Mico
• Recommendations
website (not reviews)
• Uses F/B & LinkedIn
• Online WOM
• 1.8million businesses
• +ve not –ve
• Fast & Simple to use
• Reward schemes &
USEFUL data

4. Why we need social media
• Targeting every human being & every business
• We use social media on our site
• Small budget
• It’s instantaneous and mobile
• Need mass exposure (to go viral!??)
– Personal recommendations are the best form of
advertising!

5. Goals from our social Media campaign
• Build awareness of Trust Mico
• Strengthen relationships with customers, users,
businesses and local community groups
• Provide good customer service through multiple
outlets
• Identify new ideas from customers, users and
businesses
• Increase traffic to website
• Improve SEO
• Generate sales leads to businesses

6. What have we done so far
We work on the 4 main social media platforms:
Twitter Mostly businesses
Facebook Mostly Users
LinkedIn Mostly Businesses
You Tube Mostly users

7. Twitter
• Important Twitterisms:
– Use lists - Tweet 75% about subject
– Start conversations - Tweet 25% about you
– Be personal - Be a source of industry info
– Use hashtags # - Follow relevant followers fast
– Know the limits - Search, respond & @mention
– Unfollow non followers - DON’T STOP!!!
• We started by just using @trustmico
• Now we have:
– Personal twitter accounts
– 5 sub-accounts

8. Twitter
• The Trust Mico launch competition
• Achieved:
– 10,000+ tweets on our hashtag #trustmico
– RTs to over 3.5 million people
– Gained 1000+ followers
• Learnt:
– People care about what they tweet
– Not everyone is listening
– Interacting with a few is better than shouting at many
– A strong twitter presence is built not manufactured

9. Facebook
• Goals from Facebook:
• Users
– Spread the word on sign-up
– Engage with them
– Encourage them to talk about us
– Run competitions
• Businesses
– Get them to “like” our fan page
– Promote the business through posts (Tweet deck, Hoot
suite)
– Target with Facebook ads

10. LinkedIn
• Target companies through individuals
• Find decision makers in key companies
• Use groups
– Very good online networking
– Be an influencer for your industry
– Look up and down stream
– However
• Lots of emails, very international, time consuming

11. You Tube
• People watch videos. Good videos.
• 2nd biggest search engine after Google and
videos get great SEO
• A chance to be creative
• 5 second rule
• Limit length to 90 seconds
• Use for:
– Demos, testimonials, company info, marketing, etc
– Especially brand awareness/brand building

12. TRUST MICO LTD
Any questions?
Alex Small
CEO Trust Mico Ltd