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SEO Still Matters, and Is More Important than Ever

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Presentation at Latitude 59 in Tallin, Estonia about the value of SEO in 2018

Publicada em: Marketing
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SEO Still Matters, and Is More Important than Ever

  1. 1. 2017: The Year SEO Still Mattered Eli Schwartz Director of Organic Product May 23, 2018 Latitude59 Tallin, Estonia
  2. 2. Director of Organic Product @ SurveyMonkey A decade - plus leading SEO Spent 2 years in Asia leading APAC marketing Global speaker and trainer on SEO topics Writer for multiple industry search blogs Thought leader on technical and international SEO
  3. 3. SEO is DEAD
  4. 4. Social media rising
  5. 5. Ad spend is climbing
  6. 6. The platform transitioned
  7. 7. 8 2017
  8. 8. Advertising became expensive and less effective
  9. 9. Social stopped rising
  10. 10. 8 8 2 1 3 2 A day is still 24 hours Sleeping Work Eating Commuting Relaxing Work at home
  11. 11. 12 40k+ Searches per second Searches per day Searches per year 3.5b 1.2t Search is still growing
  12. 12. 13 40k+ Searches per second Searches per day Searches per year Adwords CTR 3.5b 1.2t 3.4% Search is still growing
  13. 13. 15% of all queries are STILL brand new
  14. 14. Long live new SEO
  15. 15. The future belongs to brands
  16. 16. Scaling SEO is the future
  17. 17. User intent and deep search
  18. 18. Thin content is obsolete
  19. 19. Link building = Influence building
  20. 20. Things not Strings
  21. 21. Think about mobile
  22. 22. Go broad
  23. 23. Find me on LinkedIn Elis@surveymonkey.com Ait�h!

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