6. How to be Proactive
1
always, ask yourself what is likely to happen, and react
to it before it happens.
7. How to be Proactive
2
It takes energy to rise above the difficulties of the
moment, to see the big picture and to make the
changes you need to make.
8. How to be Proactive
3
Sometimes, the most proactive thing you can do is take
a break.
Ana Mirvat Al-Qutt
Training Consultant @ School of Marketing
Gaya min field tani khales gher el marketing … eli howa computer science , ba7b el tadres we training we kaman planning
At school we marketing we say “ Marketing is common sense” but common sense is not common any more
Talama howa common sense feen el ekhtra3 !
El ekhtra3 en 7ad ye3ml case study ! We ye3mlha documentation we yedeha lel nas 3ashan tefhmaha … we bon2an 3liha ye7oto methodology … manhgya lel common sense da!
Min awel Marketing 1.0 … le7ad inbound Marketing
Mish ma3na en enhrda the Rise on Inbound Age …el inbound age lesa 7aybda2 !!
La2 … fe alaf min marketers fe masr fahem el inbound marketing we me2at already bytb2oh :D
Mish bas kida da fee kaman nas betb2o by nature … akeed mish zay ma ketab ma by2ol bas bas at least bytb2o el mabde2 el asasya we lama 7aygo ye3mlo zay ma ketab by2ol 7ayl2o asln enhom compatable gedan …
Nafs el mawdo3 fel session de
Proactive Planning mish ekhtra3 … bas school of marketing is a case study le nas 7awlet tetba2 el proactive planning … eli heya latest direction fel planning fel marketing
Alsn being proactive fel asl howa attitude, genes
Eni ab2a proactive means: doing the right thing without being told, by not only anticipating and predicting the future but also creating my own future,
Being Proactive Action and result oriented behavior, instead of the one that waits for things to happen and then tries to adjust (react) to them. Proactive behavior aims at identification of opportunities and in taking preemptory action against potential problems and threats, whereas reactive behavior focuses on fighting a fire or solving a problem after it occurs.
reactive means that you don’t have the initiative. you let the events set the agenda.
Imagine that you are in the middle of an ocean each new wave catches you by surprise. Huffing and puffing, you scramble to react to it in order to just stay afloat.
In contrast, if you associate your thinking with “proactivity”,
It’s not just that you anticipate the waves.
You’re in tune with them.
You’re not desperately trying to escape them;
you’re dancing with them.
using the ebb and flow of events as a source of energy.
I believe that being proactive is not a mysterious quality that we have, or don’t have. It is a way of dealing with things, that we can develop and strengthen. the only difference is: you do the reacting ahead of time.
The proactive swimmer sees the big picture: each wave is not an isolated incident, but is part of a pattern. While there is stress in dealing with difficult circumstances, there is a consistency and a logic to the environment.
What is it that prevents the reactive person from doing so?
- It could be lack of information.
- There are plenty of events in life that we simply cannot predict.
It could also be lack of intelligence: some people are better than others at thinking in terms of patterns.
But let’s assume, for the moment, that our two swimmers have both the same levels of information and intelligence. Then,
- the difference between them would simply be that the proactive swimmer has enough energy to take in the available information and adapt to it
ONE: To be proactive, what you have to do is ask yourself what is likely to happen, and react to it before it happens.
TWO: It takes energy to rise above the difficulties of the moment, to see the big picture and to make the changes you need to make.
Not only to mitigate risks
But also to make the maximum use of
THREE: Sometimes, you may not have that energy. At such times, it serves no purpose to berate yourself for being weak. Think of your “reactivity” as a symptom instead of a failure. You need a break. Take it. Sometimes, the most proactive thing you can do is take a break. Use this “Time Out” to refocus on what you’re doing and how you’re doing it.
Tab3an zay ma etf2na … ana mish bet3et marketing,
We ma2drish atkelm 3al marketing deeply fe 7odor 400 marketer :D
Konto tedb7oni :D
Khalona nakhod 7aga kolko bet3molha we neshouf ezay momken netba2 concept proactivity fel marketing
Law 3amlnlhom merging asln 7antla3 bent2eg mobhera
Ay plan fel marketing : sawa2 marekting plan , stregy aw sm marketing plan aw 7ata campign
Lazem temor be 7agat asasya
Objectives and Goals
Reactive objectives keep the status quo. Proactive objectives make improvements and take you forward. Both can be SMART objectives or SMART goals, but the long-term results are quite different.
Reactive
Increasing in sales 100%
200 leads
30 Customers
Proactive
Thought Leadership: First Inbound Agency in the Middle east
Break through sales: exponentially increasing
Recall angry customers
Mish ma3na enak proactive enak tebtal teb2a reactive
Ideas
Proactivity : Purple Cows (and Purple cows “ Differentiator”) “Poke the box”
Target Audience “Stakeholder”
- People who might be really interested in the value you do provide
Change status from Strangers Promoters
- Neutral “ They didn’t show any behavior that you can react upon”
- Haters Acceptance “ people who disagree with you, but they respect your brand and appreciate your mission and vision”
They will interact so they showed certain behavior Pattern, make use of this.
You will be dealing with them anyway in responding, so they already consuming some of your time. “ embrace what you cannot control”
Post virality: neb2a 7aten e7tmalat bel templats nerod beha 3ala negative audience “ mish bat7kem fel reach bet3aha” talama kida kida shaghlen sa7. Fa sa3taha tekon asln mekhtat lel e7tmaltat eli momken te7sl min el negative audience da
Negative audience ne7wel neb3ed 3anhom “embrace”
Inbound ghali 3ashankida lazem yero7 lel nas el sa7
Competitors analysis
Current Competitors!
Not only for detecting What's missing's (Listening)
Potential Competitors
Partnerships and Unions,
Predict competitor bet3k Kaman sana 7ayb2a eh. Mish 3ashan adrbo fel 7eta bet3o la2. 3ashan support, 7afeed el competitor we 7astfed 3ashan ana kida 7a3rf en el 7eta de ma2foula fa mish 7aro asln
Lama 7a3rf en el competitor bet3i 7ayb2a 7aga ,,,, 7ab2a 3awez ab2a 7aga Tania khales
Contents: lazem el content yeb2a bykhdem my proactive objectives an goals, ba3d ma 3amlt identification lel audience wel competitor analysis
Content id the fuel
In the inbound strategy there specific type content to transfer the Person from one stage to the next stage
Conversation rate! what if
Strangers to ambassadors
Anger Customers to fans
News jacking
Listing 3ashan a2dar predicat el need beto3 el customers
Sysmantic analysis
Emotional analysis
Channels: mish bas eni akhtar el channel el monsba le no3 el content we no3 target audience
Laken lazem as2l nafsi so2al eh Marketing channel eli 7atb2a star Kaman el sana el gaya.
Pintreset eli bade2 min awel ma bada2 howamin at2al el nas feha delw2ti
Marketing channel eli 7atb2a star Kaman el sana el gaya.
Pintrestet eli bade2 min awel ma bada2 howamin at2al el nas feha delw2ti
Budge: lean methodology MVP Proof of concept
Objectives and Goals
Reactive objectives keep the status quo. Proactive objectives make improvements and take you forward. Both can be SMART objectives or SMART goals, but the long-term results are quite different.
SMART ( Specific , Measurable , Attainable , Relevant and Time bounded )
Reactive
Increasing in sales 100%
200 leads
30 Customers
Proactive
Thought Leadership: First Inbound Agency in the Middle east
Break through sales: exponentially increasing
Recall angry customers
Mish ma3na enak proactive enak tebtal teb2a reactive
Ideas
Proactivity : Purple Cows (and Purple cows “ Differentiator”) “Poke the box”
Target Audience “Stakeholder”
- People who might be really interested in the value you do provide
Change status from Strangers Promoters
- Neutral “ They didn’t show any behavior that you can react upon”
- Haters Acceptance “ people who disagree with you, but they respect your brand and appreciate your mission and vision”
They will interact so they showed certain behavior Pattern, make use of this.
You will be dealing with them anyway in responding, so they already consuming some of your time. “ embrace what you cannot control”
Post virality: neb2a 7aten e7tmalat bel templats nerod beha 3ala negative audience “ mish bat7kem fel reach bet3aha” talama kida kida shaghlen sa7. Fa sa3taha tekon asln mekhtat lel e7tmaltat eli momken te7sl min el negative audience da
Negative audience ne7wel neb3ed 3anhom “embrace”
Inbound ghali 3ashankida lazem yero7 lel nas el sa7
Competitors analysis
Current Competitors!
Not only for detecting What's missing's (Listening)
Potential Competitors
Partnerships and Unions,
Predict competitor bet3k Kaman sana 7ayb2a eh. Mish 3ashan adrbo fel 7eta bet3o la2. 3ashan support, 7afeed el competitor we 7astfed 3ashan ana kida 7a3rf en el 7eta de ma2foula fa mish 7aro asln
Lama 7a3rf en el competitor bet3i 7ayb2a 7aga ,,,, 7ab2a 3awez ab2a 7aga Tania khales
Contents: lazem el content yeb2a bykhdem my proactive objectives an goals, ba3d ma 3amlt identification lel audience wel competitor analysis
Content id the fuel
In the inbound strategy there specific type content to transfer the Person from one stage to the next stage
Conversation rate! what if
Strangers to ambassadors
Anger Customers to fans
News jacking
Listing 3ashan a2dar predicat el need beto3 el customers
Sysmantic analysis
Emotional analysis
Channels: mish bas eni akhtar el channel el monsba le no3 el content we no3 target audience
Laken lazem as2l nafsi so2al eh Marketing channel eli 7atb2a star Kaman el sana el gaya.
Pintreset eli bade2 min awel ma bada2 howamin at2al el nas feha delw2ti
Marketing channel eli 7atb2a star Kaman el sana el gaya.
Pintrestet eli bade2 min awel ma bada2 howamin at2al el nas feha delw2ti
Budge: lean methodology MVP Proof of concept
Budge: lean methodology MVP Proof of concept
Meshena be mabda2 embrace what you cant control
Mish kida kida 7ayb2a 3andna ghaltat !!
We akeed 7ay7sl attack
3andna 7al min etenen
Being reactive !! Ne2fel el wall posts !
Aw proactive we ne3ml creation le healthy channel feha kol el bad comments 3ashan ne2dar ne3mlaha handling
We 3arfen en weak points we wakhden balna menha bas in case 7asal ay 7aga fe template gahza lel ta3mol ma3aha
Taking into consideration that they went viral !
They should have thing about those audience that they will reach out side their targeted audience
3ashan u cant control el reach beta3 your viral post or campagin you have to think first …
Is there any one gonna criticize my work !! My call to action !!
The riskiest thing you may so is to play it safe