Ad Club Presentation

How to Harness the Power of Social Media For You and Your Brand Julie Hall Executive Vice President / Partner April 16, 2009

About Schneider Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SA and Social Media/Digital Influence/Citizen Journalism ,[object Object],[object Object],[object Object],[object Object],[object Object]

The time to join the dialogue is now . Every day a new generation is born— and previous ones are reborn digital.

SA’s Immersion Marketing TM Surrounding the Consumer Over Time Traditional Advertising - Print - Broadcast - Direct Mail Word Of Mouth - High Impact Launch Events - Sampling - Ongoing Public Events - “Tell A Friend” Campaigns - Buzz Programs One to One Marketing - Guerilla Marketing - Sampling - Mobile Marketing and Signage - Creative Community Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact at Retail - Coupons - Sampling - POP - Circulars - Instore Marketing Digital Marketing - AdverGames - Contests - Podcasts - Product Tips - Online Communities - Blog or Vlog - Viral Marketing Measurement Retail Partnerships - Present Programs with PR - Manufacturers Align with Retailers - Demonstrate How Immersion Marketing™ Surrounds the Customer Alliances - Sponsorships - Cause Related Marketing - Non-profit Partnership - Third-party Spokespeople ©2009 Schneider Associates Social Networking - YouTube - Facebook - MySpace - Twitter - Flikr - StumbleUpon - Virtual Worlds

What We’ve Learned About Social Marketing and Conversational Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Integrity/ Reputation Management in a Web 2.0 World ,[object Object],[object Object],[object Object],[object Object],[object Object]

B2B B2C Social Media Universe B2E Business – to – Everyone

The Changing Media Environment— Social TV ,[object Object],[object Object],[object Object],[object Object]

The Changing Newspaper ,[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],Social Bookmarking

[object Object],[object Object],[object Object],Personal Branding Origins

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding “You” and Branding “Clients” 7 Axioms on Social Branding

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Things to avoid in social branding 7 Axioms on what a social brand is NOT

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 5 C’s of Social Media

Key Takeaways ,[object Object],[object Object],[object Object],[object Object]

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Questions/Comments Julie Hall Executive Vice President / Partner [email_address] Twitter: @JulieHallBoston Office: (617) 536-3300 http://www.mommiesclique.com http://www.launchpr.com http ://www.mmnpl.com

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