1. Graphic Design Principles
and Elements
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2. Overview
3.The Principles of Design
4.The Element of Design
5.HomeWork

3. Principles of
Graphic Design
1. Allignment
2. Heirarchy
3. Contrast
4. Repetition
5. Compostion
6. Balance
7. Movement
8. Proximity

4. 1.Allignment
● Allows you to arrange
elements in a way that
matches how people
naturally scan the page
● Helps balance your image
so that it’s visually
appealing
● Creates a visual
connection between
related elements

5. Exemples

14. 2.Hierarchy
Hierarchy help signal the importance of each element..

15. Exemples

18. 3.Contrast
Contrast create emphasis via light vs dark , thik vs thick etc.

21. 4.Repetation
Repetation help to tie indivisual elements together

25. 5.Composition
Composition is your design arrangment, Scale,Heirarchy

28. 6.Balance
Balance ensure no one element overpowers the others

32. 7.Movement
Create movement via blurring, motion lines or wave effects

37. 8.Proximity
The principle of proximity is simply the process of
ensuring related design elements are placed
together. Any unrelated items, should be spaced apart

43. Element of
Graphic Design
1. Line
2. Shape
3. Form
4. Color
5. Texture
6. Space
7. Value
8. Size

44. 1.Line
The first and most basic element of design is that of
the line. In drawing, a line is the stroke of the pen or
pencil but in graphic design, it’s any two connected
points. Lines are useful for dividing space and
drawing the eye to a specific location.

48. 2.Shape
Shapes, geometric or organic, add interest. Shapes
are defined by boundaries, such as a lines or color,
and they are often used to emphasize a portion of the
page.

55. 3.Form
An element of art that is three-dimensional and
encloses volume; includes height, width AND depth
(as in a cube, a sphere, a pyramid, or a cylinder).
Form may also be free flowing.

59. 4.Color
Color is one of the most obvious elements of design,
for both the user and the designer. It can stand alone,
as a background, or be applied to other elements, like
lines, shapes, textures or typography.

60. 5.Texture
An element of art that refers to the way things feel, or
look as if they might feel if touched.

68. 6.Value
The lightness or darkness of tones or colors. White is
the lightest value; black is the darkest. The value
halfway between these extremes is called middle
gray.

72. 7.Size
Size is simply the relationship of the area occupied by
one shape to that of another.

74. 8.Space
Space can be defined as positive or negative. Positive
space is the filled space, the object(s) or element(s) in
thedesign. Negative space is the empty space, or the open
space between design elements or objects, such as a
background.

83. Homework

84. Good Bye see
you soon