it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA

1. Submitted By: Saurabh Singh
Shivam Mishra
Nikhil Bhatnagar
Ankur Singh
Ashish Ranawat

2. Founded 1881
Headquarters Manhattan, New York City, New
York, United States
Divisions Tommy Hilfiger
Calvin Klein
Izod
Arrow
Van Heusen
About the Brand
The Phillips-Van Heusen Corporation, commonly
referred to as PVH Corp, is an American clothing
company, in 2013 all rights of this brand is sold to
Aditya Birla Group with the name of MF&L, Madura
fashion & lifestyle.

3. About the Brand
• Within the overall organized apparel market, Van Heusen plays in
the premium readymade apparel category. It is one of India’s largest
premium lifestyle brands for men, women and the youth.
• The brand clocked a revenue of Rs 1300 Crores. Over the last 5
years the brand has grown @ CAGR of 24%.
• The brand is available in close to 300 exclusive outlets across 100
cities and 24 states in India. In all, the brand is present over 1200
doors across Multi Brand Outlets (MBOs), Exclusive Brand Outlets
(EBOs) and Shop-in-Shop in Departmental stores (Shoppers Stop,
Lifestyle, Pantaloon, Central and Westside).
• TRENDIN, an online initiative by Madura Fashion & Lifestyle, is
the official web store of Van Heusen.
• Apart from that, the brand is available in most of the ecommerce
sites including Flipkart, Jabong, Amazon & Myntra

4. Target Market
• Van Heusen is the most versatile brand in the category with strong
business across Men, Women and Youth, in Apparel and
Accessories, Work, Casual as well as Evening occasions.
• V Dot a sub brand of Van Heusen specializes in club wear. Styled to
radiate attitude, the edgy collection of Van Heusen trousers, shirts
and blazers is cautiously designed to give a bold sophisticated look.
Keeping the brand’s philosophy in mind, you can buy smart yet
trendy Van Heusen blazers online, that are perfect for a night about
town or ceremonial evenings. You can also buy statement-
making Van Heusen shirts that come with distinct yet bold details,
from contrast piping to unique denim washes.
• Age : 25 – 45 yrs
• Income Group: Upper Middle and High Income group

5. Competitors

6. Trade Area Analysis

7. Sales Target and Acheivement
• Sales Target per month: 20-30 lakh
• Daily sales : 30-40 thousand
• Evaluation : Total Sales
Total Area
*Every Year the sales target is increased by 20%

8. Planograms

12. Online Presence

13. Online Initiatives

14. Lighting and Use of Empty Space

16. Feedback System

17. Evidence