Automobile Sector Information Automobile Market Overview Porter's Five Forces Marketing and Promotional Strategy Company Information Market Share product Portfolio target market Competitors Analysis Financial analysis Ratios Organisational Structure JD & JS of TVS Training Program organisational Culture

1. FINAL PRESNTATION 2019
Semester 1

2. The auto industry contributes
7.5 percent of
India's GDP.
(2019)
27%
9%
7%
6%
5%4%
3%
39%
SECTOR WISE
CONTRIBUTION
TO INDIA’s
GDP.(2018)
FMCG
AUTO
Retail
Telecom
BFSI
Services
Real Estate
Other
Sector
Information

3. 5
10
15
20
25
30
35
5
10
15
20
25
30
35
Production
Sales
FY13 FY14 FY15 FY16 FY17 FY18 FY19
FY13 FY14 FY15 FY16 FY17 FY18 FY19
20.65
21.5
23.36
24.02
25.33
29.07
30.92
17.79
18.42
19.72
20.47
21.36
24.97
26.37
(CAGR 6.96)
(CAGR 6.71)
• 30.92 million automobiles
produced in India.
• 26.27 million automobiles sold in
India.
Market Overview INDIA in automobile industry
Number of automobile produce and sold in FY19

4. • Unfavorable for Economies of scale
• Technology Protection
• Access to Distribution
• Low Cost Substitution
• Competitors product
• To many Competitors
• Low customer loyalty
• Brand identity
• Importance of volume
• Switching cost
• High availability of substitute
• Buyer information
• Price Sensitive
• Substitute product
Threat of
Entry
Threat of
Substitute
Industry
Rivalry
Bargaining
power of
Buyer
Bargaining
power of
Suppliers
on Indian Automobile Industry

5. T V Sundram lyengar
The company was found in 1911. TVS
Motor Company is the third largest two-
wheeler manufacturer in India, with a
revenue of 15129 Cr INR (2017-18). The
company has an annual production
capacity of 4 million 2 wheelers &
120,000 3 wheelers. the TVS Group is one
of India's leading suppliers of automotive
components, with over 90 Companies
under its umbrella and a revenue of around
INR. 59400 Cr in 2017-18.
35.9%
26.1%
14.8%
12%
3.8%
3.8%
3.2%
Market
share of the
company
Hero MotoCorp
HMSI
TVS Motors
Bajaj Auto
Royal Enfield
India Yamaha Motor
Suzuki Motorcycle

6. • TVS
NTORQ
• TVS Jupiter
• TVS Wego
• Zest 110
• Scooty
Pep+
• XLX100
Comfort
Heavy Duty
Heavy Duty
i+
Touchstart
Special
Edition
• TVS King• Apache RR310
RTR
1604V
2004V R.2.2
180
160
• TVS Readon
Star City
Sport
MOTORCYCLE MOPEDS THREEWHELLE
R
SCOOTER

7. SocialClass
Occupation
Lifestyle
Personality
Benefits
Readiness
Stage• Working Class
• Middle Class
• Upper Class
• Official
• Farmer
• Students
• Operative
• Outdoor Oriented
• Hardworking
• Exploratory • Ambitious
• Brave
• Adventurous
• Quality
• Style
• Economy
• Service
• Aware
• Informed Interested
Target market of
TVS Motors

8. Competitors
List with Market
Share
Hero MotoCorp
HMSI
TVS
Bajaj Auto
Royal Enfield
Suzuki
Others

9. SWOT
Strength
1. Huge brand equity & Biggest
player in the two wheeler in
the Indian market.
2. Excellent distribution and
good number of service
centre.
3. 40000 employees & 15 Mn
customer base. Weakness
1. Less grab in the premium
class bike.
2. Effect in the price and
service because of high
competition.
Opportunity
1. “Make in India” campaign
invite FDI.
2. Two-wheeler is one of the
most growing industry
3. Collab with Foreign
company,(KTM,BMW)
THREAT
1. Increasing market share of
the competitors.
2. Entrance of Foreign
company.
3. Heavy competition in the
four wheeler effect the

10. Age
• 20-
30
• 30-
40
Gender
• Male
Occupation
• Official
• Field
Work
• Student
Lifestyle
• Outdoor
• Explorator
y
Occasio
ns
Offerings
• Service
s
• Quality
• StyleReadiness
Stage
• Aware
• Informed
Intereste
d
PAN INDIA

11. BCG Matrix of TVS Motors
Revenue/Profit
Time
Introduction Growth Maturity Decline
$
Stars Cash CowsQuestion Marks Dogs
?
?
Question Marks
TVS CREON
TVS ZEPPLINE
Stars
Apache 2004V R
TVS NTORQ
Cash Cows
TVS Jupiter
TVS Apache RTR
Dogs
XL 100
TVS Zest

12. 2017 2018 2019
12135.31 Rs.(Cr.)
Net Sales
turnover
15129.66 Rs.(Cr.)
Net Sales
turnover
18209.92 Rs.(Cr.)
Net Sales
turnover
Sales
Comparis
ons of
TVS
Motors
For past 3
Years

13. MARKETING
AND
PROMOTIONAL
STRATEGY OF
THE COMPANY
Exclusive
Offers,
Finance
Convenienc
es
Improve
ment in
quality of
product
Good
media
relation and
strategic
targeting
5-year
warranty
on Star
vehicles
Increasing product variant
under one Brand name
More focusing on key Brand
Introducing new models in
segment
Frequent improvement of
technologies, design and
engine.

14. Analyzing the
financial
statement of
the company
(FY18-19).
in percentage.
Income Statement Total Income Increase by 16.65%
Total Expenses Increased by 9.36%
Total Profit Increased by 1.14%
Balance Sheet Total asset Increased by 16.95%
Total liability Increased by 17.47%
Total equity and liability Increased by 16.95%
Cashflow Statement Net cash from operating
act increased by
Increased by 15.3%
Net cash used in investing
activity decreased by
Increased by 11.37%
Net cash from finance act
increased by
Increased by 208.5%

15. 2018-2019 5,214.46
2017-2018 4,626.27
Difference (Fixed Assets added
during the year)
588.19
Analyzing the
Fixed Assets
of TVS
Motors.
Current Assets during the year 3,154.90
Current Liability 4,041.68
Working Capital for the year (886.78)
Analyzing the
Working
Capital of TVS
Motors.

16. Liquidity ratio Current ratio Current assets/Current liability
=315490/98036
=3.22
Quick ratio Current assets-inventories/Current liability
= (315490-117594)/98036
=2.02
Solvency Ratio = (Net After Tax Income + Non-Cash Expenses)/
(Short-Term Liabilities + Long-Term Liabilities)
=67014+39927/404168+98036
=0.21
Turnover Total Asset turnover
Ratio
Net Sales/Total assets
=18209.92/8369.36
=2.17
Fixed Assets Ratio Net Sales/Fixed assets
=18209.92/5214.46
=3.49
Inventories turnover
ratio
Cost of Goods Sold/Average Inventory
=18217.46/1070.165
=17.02
Analyzing
the Ratios
of the
Company

17. Profitability Return on Assets Net Income/Average Total Assets
=670.14/7762.8
=0.0863
Net Profit (Net profit/Net Sales) *100
= (670.14/18209.92) *100
=3.68
ROCE Earnings before Interest & Tax/Capital
Employed
=960.96/8369.36-4041.68
=0.222
ROIC Net operating profit after tax/Invested Capital
=670.14/ (total long-term debt+ total equity)
=670.14/ (47.338.8+80627.9)
=.0083

18. Chairman
Managing
Director
Director
TVS Sales
Sales
Manager
Sales
Executive
Sales
Executive
Office
Executive
RTO
Coordinat
or
Assistant
TVS
Service
Supervisio
n
Mechanics
Supervisor
Mechanics
Organizational
Structure of the
TVS Motors

19. Assistant General Manager - Segment Head
JD- Oversee brand in the portion through their lifecycle.
Guarantee a decent blend of vital and strategic
approach.
• Establishing the brand as generally Preferred in its
portion
• Market share and Volume Growth
• CAME
• Monitoring spend adequacy
Functional Area:
Sales, Retail, Business Development
Education:
UG: Any Graduate in Any Specialization
PG: MBA/PGDM in Marketing
JS-
• Head Business Development
• Resource allocation
• Middle level management
• Management
• Business Executive

20. • INDUSTRIAL TRAINING PROGRAMS
o Error prevention
o Development of multi-skills
o An attitude of diligence and discipline
• TECHNOLOGY PARTNERS
• TRAINING PROGRAMS