12 Brand Logos With Hidden and Interesting Messages

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Some famous brands' logos have an interesting story and hidden message. But it's very hard to find the hidden message in the logos. Here we are revealing 12 famous brands' hidden messages, which you may not know yet.

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www.andrewchow.sg Logos are undoubtedly an important part of branding a business. Today, anyone who sees the golden arches would think of McDonald's, a bitten-into apple of the tech behemoth Apple, and a fairy tale castle of Walt Disney. Logos do not have to be complicated to be good, but they do have to symbolise the company and give it an image that nothing else can provide. And just like anything else, some logos are better than others in terms of design and its ability to give brand recall. We found some logos that actually have meanings cleverly hidden in the design. Take a look at them, and you will most not likely see them the same way again.

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Icons tell stories. And when it comes to building visual identity for a brand, iconography plays a big part. Icons, incorporated into logos, not just make brand identities visually appealing but they also tend to deliver brand’s vision or underline message more effectively. Each icon ensues an inherent meaning that sparks a certain kind of psychological behavior, resulting in emotive consumer association with the brand. Because people tend to identify and appreciate these icons right away even in various colors or screen sizes. Hence, selecting the right icon for your logo is of great importance and must be treated carefully. Here are 20 flat icons and their hidden meanings that make them effective in logo design.

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