In this presentation you will learn about complete SEO process, on page and off page optimization also keyword research and tools used to do SEO for your website.
2. WHAT is SEO?
SEO Purpose
KEYWORD Research
SEO Process Step By Step
KEYWORD Research
KEYWORD Selection
PAGE Selection
ON PAGE SEO
OFF PAGE SEO
CONCLUSION
3. SEO refers to Search Engine Optimization. It
is technique used to make search engine friendly and
increase the visibility of a website in Search Engine
results page (SERPs).Its free listing technique.
4. • Increase Website Traffic
• Make your Website easily findable over the web to
Increase the visibility
• Offers Individuals and Business with a small budget
to start basic search engine optimization without
making large investments for small
• To scale up number of leads from websites
5.
6.
7. Keywords Research is a process involves discovering the words
and phrases that people use in search engines for the ultimate goal
what your target audience wants to find on Search engine.
For keywords research we are using ‘Google ads keyword planner
tool’ which provides you details about keyword monthly searches
and competition.
Note: Here we are making keyword list which are important for client
business
e.g. Client wants to make business in digital marketing Course
services then the keywords list are:
Digital marketing
Online marketing
Digital marketing Agency
Digital marketing Strategy etc.
8. Keyword Selection is the step for implementing your
search engine optimization strategy, where selecting
effective Keywords for search-engine optimization process.
For Example : We have Researched 20 keywords list which
are important and from them we have decided to work on 12
effective keywords having more monthly searches and which
are useful to increase website traffic.
9. • Here we select which pages are important for on page SEO
process
• This selection of pages made according to client product
and services
• For example : Client want to promote website design
services then we will find out which pages having proper
information website design services
10. It’s a process which optimize content and HTML
source code of a page to make website search engine
friendly, where changes are done on website in top of
Headline, Company’s URL and the Database.
11. 1. SEO friendly URL
It Should include your main focus keyword, Separate Each word by hyphen,
Small letters
Example: www.yourdomain.com/digital-marketing-courses.html
2. Page Title
It should start with main focus keywords
Its length should 65 characters which count space also.
Your page title should be unique
3.Page Description
Page description means Meta Description its content describe your web page.It
should be unique plus the characters should include 155 to 165 with include
space.The content should also contain your main focus keywords.
4.Meta Keywords
Meta keywords also means the keyword list.
It should be your targeted keywords with list minimum 5 keywords and each
keywords should be separated by comma.
12. 5. Heading
The web page content should include main focus keywords including HTML tags
<H1>, <h2>,<h3>
6.Page Content
In your content the First paragraph should describe your main focus keyword it
includes 100 words.
7. In your content the Second paragraph should contain Search related
Keywords include LSI- Latent Semantic Indexing where the keywords are mainly
where you search on the search engines like on Google.
8. Internal and External Links
Internal links means when your domain name is similarly link to the same domain
name on other page called Internal Links.
Internal links means when your domain name is linked withe different domain name is
called External links.
9. Image Optimization
In your image optimization the image name should include same with your main
focus keywords with small letters and each word space by hyphen.
Image should be in .jpeg format.
13. SEO score checker measure of how well the user-facing
and technical aspects of your site contribute to search
engine optimization, and ultimately, higher rankings and
organic traffic.
SEO score checker measure of how well your website is
optimized to rank on Search Engine Result Pages (SERPs)
SEO checker identifies what needs to be changed,
replaced, removed, or improved
SEO checker also shows how much percentage has get to
your website
14. • It’s a process done outside the website pages where creating
BACKLINKS for website from other relevant websites.
• Off Page SEO has to use promotion method for website designing
for the purpose of ranking the website higher in search engine result
page
• In OFF page SEO, BACKLINKS are the incoming links for the
webpage.
16. 1. Blog Posting:
You can post your blogs from various websites e.g. Blogger.com, Wordpress.com etc.
Blog posting site are free to the users to post their ideas and share.
Blogger.com is the free website from Google that allow users to posts,
photos, videos etc.
Blogs contents includes the detailed information about the topic you choose to posts.
You can use this blogs to post on social media sites with the help of backlinks, which
directly give the users to see your blog page detailed information from various social
websites you post it creates opportunities for sharing.
2. Social Bookmarking
Social bookmarking helps the users to link their webpage that they want to share,
through social book marking sites to create link. the following site are e.g. Reddit.com,
Pinterest, Dig, Driggle etc.
From "Reddit.com" is the site which store your website link and share it on social media
and other platforms. On reddit users can post and share & can like and rate the various
content.
Through reddit you can link your post, articles. images & videos.
3.Forum Signature Posting
Forum signature posting is the technique to build backlinks for your webpage through
which you can post your ideas on website e.g. Quora.com.
On "Qoura.com" you can post your Question and Answer, where questions are asked
and answered, For forum posting there are many sites like crackle .com, blinkx.com,
17. 4. Article Submission
Article submission contains sharing the articles by the users to post on sites like
on Live Journal. On "Live Journal" is the social media platform where you can
share your articles and can link your blog in the post where the users can
directly. Articles must contain 500 words to describe your posts.
There are various sites like wattpad.com, hubpage.com, evernote.com
etc. where you can post your articles.
5. Social Media Engagement & Posting
Through Social media websites you can post your ideas, articles where you get
likes & comments. It helps to increase your followers and can help to build brand
awareness from social media sites. Continuous posting can helps to increase traffic
and you can reach to your customers by social engagement.
Social Media Engagement sites like Instagram, Twitter, Facebook etc.
6. Local Listing
Local listing helps to publish your business on various sites for free there are
number sites who advertise your business from their websites with less
investment. Their are paid listing website also for local listing your business where
you have to pay some amount to advertise your business.
Local listing sites are Just dial.com, Google my business, sulekha.com etc.
18. In website ranking Google search engine evaluates the
website information in its index Indexing means search
engine adding your website information to search engine
database or index.
To check whether your website is indexed or not from the
Google web master tool (Google Search Console).
To check your website is mobile friendly or not MOBILE
FRIENDLY TEST helps to know whether your webpage is
mobile friendly means you can access your webpage on
mobile. If your URL is not mobile friendly means your
content is not properly opened on mobile.
19. SEO helps to increase your website traffic and Sales
SEO tools are an important consideration to help optimize a
website for search engines
Starting from the number of visits to your website, which is
the first to improve once you increase visibility, you will see
how other aspects of business are affected, such as sales.
It helps for small business with small investment the SEO
tool help to grow your business in sales and marketing.
Search engine has become not only recommendation for
the modern business but it has become necessity for the
business to run successful in online marketing.
