New consumer decision journey

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Sarika kansal

About changes in consumer decision journey. hope you will benefit with this.

Marketing

NEW CONSUMER
DECISION JOURNEY
PRESENTED BY :
SARIKA KANSAL
SOMESH GUPTA
SHUBHAM JAIN

CONTENTS
• 4 Distinct Phases
• Traditional journey
• Changes
• New journey
• 4 Interconnected Capabilities
• What to do?

4 DISTINCT PHASES
• Consider
• Evaluate
• Buy
• Enjoy , Advocate and Bond

Supplier
Problem
Solution
Product 2009
TRADITIONAL JOURNEY

1990 2000 2010
Change in our way to find
information

Decision journey for
consumers has changed and
this change is global
New Decision Funnel

Problem
Solution
Product
Supplier 2015
NEW JOURNEY

Percentage companies admit they
have limited to no understanding
on how their customers interact
with them digitally

4 INTERCONNECTED CAPABILITIES
• Automation
• Proactive Personalization
• Contextual interaction
• Journey innovation

So don’t just build a
Great product
Build triggers in your
product…

Personalized Names
on cups triggers
consumers to click
pictures of them and
post them on Social
media such as
Snapchat

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