SARBARI SINHARAY Cell: 09163305708 / E-Mail: firstname.lastname@example.org
MID MANAGEMENT PROFESSIONAL
Strategic Management Business Operations; Sales Operations,
Strategy & Planning, Negotiations, Channel Development,
Distribution Analysis, Business Processes, Market Development,
Evaluation & Grooming and Training.
Result oriented professional with over 22 years of extesnive experience in Sales and Business
Development. Since Nov’09 with Ruchi Soya Industries, Based at Kolkata was working as Deputy Sales
Manager, Have experience in working with MNC like Perfetti & Cargill around 12 yrs across Assam, West
Bengal, Bihar, Chandigarh, Himachal Pradesh, Punjab & Orissa. Have been instrumental in facilitating
the growth of Nutrela brands. Products ranging from Soya food, Refined Soybean Oil, Refined
Sunflower Oil & Kacchi Ghani Mustard Oil in Consumer Pack & Bulk Pack.
Analyst with a flair for adapting quickly to dynamic business environments.
Adopting pragmatic approach in improvising on solutions and resolving complex business issues.
Instrumental in managing business functions and playing a key role in strategizing new market
Planning the network & location identification.
Outstanding success in building and maintaining relations with key corporate decision makers.
Adept at assessing capabilities, identifying limitations, evaluating and recommending efficient
set up solutions to meet business needs.
Establishing work priorities & procedures to ensure that daily work flow requirements & ensuring that
the project deadlines are met. Successfully managed and mentored cross-functional, teams across
assignments; acknowledged for appointing and developing partners with an equal desire to win. Well
organised with a track record that demonstrates self-motivation, creativity, and initiative to achieve
corporate and organizational goals.
Strategic Planning: Establishing the strategies for achievement of set targets. Projecting monthly
targets and corresponding revenue projection to the management.
Sales and Marketing: Running sales & marketing operations, increasing sales growth and driving
sales initiatives in order to achieve business goals. Identifying prospective clients, generating business
from the existing clients, thereby achieving the business targets.
Business Development: Conducting competitor analysis & competency mapping for keeping abreast
of market trends and competitor moves to achieve market share. Identifying & developing new streams
for revenue growth and maintaining relationships with customers to achieve repeat business.
Channel & Distribution Management: Recognizing and establishing financially strong and reliable
channel partners for deeper market penetration; providing training & direction for ensuring quality
2. Customer Relationship Management: Managing customer centric operations & ensuring customer
satisfaction by achieving service quality norms. Attending to clients’ complaints and undertaking steps
for effectively resolving them. Interacting with the customers to gather their feedback regarding the
Grooming & Training:- Conduct various in house and on the field training progroum for CR,SR,SO
Nov’2009 to Till Date - Ruchi Soya Industries:-
April’2013 to Till date: - Deputy Sales Manager, Looking South Bengal & Howrah, Responsible for
CP Soya Food & Oil CP Sales & Customer Complain handling.
Team size- SO- 6, Sales Representative- 7.
April’2012 to March’13:- Deputy Sales Manager, Looking East, Responsible for Oil Sales, Pricing,
Scheme activation, Institutional Sales & overall activity of Bulk Pack Sale.
July’2011 to March’12 – Trainee Sales Manager, Looking East, Responsible for Oil Sales, Pricing &
Scheme activation along with Institutional sales & Metro Cash & Carry
Jan ’11 to June’2011 – Key A/C Manager, looking East, Responsible for Key distributor
performance, Pricing & Commercial (Bulk) Pack.
Nov’09 to Dec’2010- As Area Sales Manager was looking North Kolkata, North Paraganas,
Mursidabad, North Bengal, Sikkim & Bhutan.
Company Profile: The 25 year old Ruchi Soya Industries Limited is the flagship company of Ruchi
Group of Industries. It’s recent merger with sister concerns (Aneja Solvex Ltd., General Foods Ltd.,
Ruchi Credit Corporation, Ruchi Health Foods Ltd., Param Ind. Ltd., Ruchi Private Ltd. and Soya
Businesses of MP Glychem) has catapulted it among the top five FMCG players in the country, with a
turnover of 28650 crores.
Attained an increase in the sales of Nutrela Soya Food- CP pack to a tune of 60% & Oil 23%.
Appointed 10 new DB in gap town, which increase 8550 outlets.
Appointed strategic distributor at Barhampur, Siliguri & Raiganj, Asansol & Purulia.
Taken up assignments to maintain sales & coverage data & competitor rate analysis for east (which
nobody asked me to do) in the Year 2009-10.
Aprill’2004 to Oct’2009 with Cargill India Pvt. Ltd.
Company Profile: The Company is an American Multinational with an Indian T/O of Rs 2000 crores is
a leading name in providing distinctive customer solutions in supply chain management, food
application and health & nutrition. It employs over 149,000 people at 1,100 locations in 63 countries.
Apr’04-Apr’06:- Sr. Sales Officer, Siliguri (Entire North Bengal, Sikkim & Bhutan)
May’06-Mar’07:- Sr. Sales Officer, Kolkata
Apr’07-Jul’07:- Area Sales Executive, Bihar
Aug’07-Mar’09:- Area Sales Executive, Chandigarh & Punjab
April’09-Oct’09:- Area Sales Executive, Bhubaneswar (South Orissa)
As Area Sales Executive, Bhubaneswar (South Orissa)
Achieved sales increase up to 40 % of Nature Fresh Brand & 30% of Gemini Brand
Played a key role in appointing 2 Supper WD (Berhampur & Jaypur at Orissa).
Successful re-launched Nature Gemini Subh .
3. As Area Sales Executive, Chandigarh, Himachal & Punjab
Achieved a modern trade sales increase upto 120 %.
Got the Best ASE Award for 3rd
quarter of 2007-2008.
3 SO Received Best SO for the year 2007- 2008.
As Area Sales Executive, Bihar
Appointed 8 SD at Bihar, Have been instrumental in covering small WD through SD. Resulting save
cost of freight & Manpower
Was instrumental in getting the credit days of WD down from 25 days to 7 days (As per company
norms) without compromising on the sales.
Attained sales growth from March’07 to June’07 was 103%.
Was the Highest Incentive Earner in the 4th quarter (Mar’07-May’07).
As Sr. Sales Officer, Kolkata
Have always ensured achievement of sales objective for the assigned territory (Headquarter-
Kolkata, West Bengal, Looked after the entire South Kolkata, South 24 Pargana, Howrah & Hooghly)
in close liaison with the distribution network (Comprising of 2 Supper Stockiest, 36 Distributors &
24 Sub WD).
Played a pivotal role in successfully appointing & operating WD in vacant area which extend
coverage & increasing the volume of sales.
Attained 45% growth in supper stockiest operation at Howrah (Bagnan) & South 24 Pargana.
Successfully imparted DSM Training & regularly held DSM meetings which increased the coverage &
motivation in the grass root level which reflects.
As Sr. Sales Officer, North Bengal
Achievement of sales objective for the assigned territory (Headquarter-Siliguri, West Bengal,
Looking entire North Bengal, Sikkim & Bhutan) in close liaison with the distribution network
(Comprising of 1 CFA, 1 Consignee sales Agent, 1 Supper stockiest, 24 distributors). 1 SR & 2 ISR
Start & successfully operate CSA at Gangtok.
Successfully handle CFA. Freight & Overall cost comes down & Siliguri CFA become as profit center
with in 2 yrs.
Jul’1998-Mar’2004 with Perfetti Van Melle India Pvt. Ltd.
Company Profile: Perfetti Van Melle India, a fully owned subsidiary of the global conglomerate Perfetti
Van Melle, headquartered in Lainate, Italy, started its Indian operations in 1994. The company today
enjoys close to 40% market share, thus making them one of the leading players in the confectionery
industry in India today.
Operated at many places of NESA i.e. Guwahati, Tripura, Arunachal Pradesh, Tezpur, Nagaon, &
adjoining area as Sales Officer
Awarded Katmandu trip for excellent distribution at Tezpur & Nagaon of NESA in the year 1999.
Received Bengal Tiger Medal in the year 2000.
Successfully operated as Supper Stockiest at Agartala (Tripura).
Feb’90-Dec’96:- Orissa Govt. Flying Club, Bhubaneswar Airport as Jr. Aircraft
Jan’88-Jan’90:- IMFA (India Metals & Ferro Alloys Ltd.), Bhubaneswar Airport as Trainee
Aircraft Maintenance Engineer.
4. Academic Credentials
1999:- Aircraft Maintenance Engineering from ATTI (Air Technical Training Institute)
2000:- Smart Manager (Computer Course) from NICC
2012:- Certified Pranic Healer.
Date of Birth: 9th May 1966
Marital Status: Married
Language Known: English, Bengali, Hindi, Oriya & Assamise
Present Address: Flat No- 2B, 2nd Floor,
Dashodron Check Post, Rajarhat
Kolkata- 700 136
References: Available on request