Sobre I bring together a keen interest in the user psychology of interactive technology, along with my extensive training in user experience research. I adopt a theory-driven, empirical approach in order to come up with innovative research solutions that can address everyday design challenges and promote active user engagement with new media interfaces.
AREAS of INTEREST:
* Psychological and physiological effects of interactive technologies, human-computer interaction, computer mediated communication, usability testing and user experience evaluations.
* Effects of new media technologies in e-Health, Social Media and Advertising/PR domains.
METHODS: Lab and field experiments, surveys, focus...