This document outlines a marketing plan for a new UAE-focused website called "Wain?". The plan aims to: 1) Create awareness of hotspots, news, events and businesses in the UAE and provide up-to-date information. 2) Build an online community for sharing information and user-generated content. 3) Connect consumers with businesses through advertisements, deals and user reviews to benefit both groups. Research found a lack of competitors and strong demand for a centralized UAE information portal. The target market includes consumers seeking experiences and businesses wanting increased online presence. Functionality, privacy protection and metrics are discussed to achieve goals within the first year.

1. MCM 354 Internet & Marketing Communication AUS Mass Communication Department Final Creative Project DaniyaAldereyaan @ 30283 Jawaher Al Suwaidi @ 27849 Noora Al Qassimi @ 30693 Sara Al Uraifi @ 22806 Sharina Lootah @ 28267 Professor Mohammed Ibahrine Spring 2011

2. Our Agency Three60five Advertising Agency

4. Planand create an inspiring and innovative campaign.

5. Present to our clients, and to the country, with creative and innovative work that will influence people.

6. Presentthe work that people will always remember.

8. WAIN? Web Marketing Plan A portal is a gateway website that has a search engine and additional services such as news, entertainment, movies as well as interactive options such as mail and messenger. United Arab Emirates Viewers will be able to search for places that they could visit during the weekend or the best hotels to stay in during their vacation User Generated & Interactive Advertisements & Offers

9. WAIN? Web Marketing Plan Wain? is a new company and will need to establish itself in the United Arab Emirates community and abroad for tourists.

10. WAIN? Web Marketing Plan Set of goals that should be met within the first year of launching: Create awareness. Provide information of hotspots, news, events, movies business and entertainment, all in the UAE. Provide up-to-date information all the time. Collect information from users regarding the services of the website. Build a community. Provide appropriate advertising in the website. A win-win service for both customers and businesses.

11. WAIN? Web Marketing Plan Mission: To connect users with businesses and services available in the United Arab Emirates and to provide up-to-date information. Vision: To be the main portal of information in the United Arab Emirates as well as internationally for the tourists.

12. Primary Research No competitors Wain? New idea Compatible with Smart phones Next big thing in the

13. Consumer Research Established sections Most demanded topics For example: Beauty and Fashion Entertainment Shopping Food Living

14. Consumer Research Important aspects of the UAE society Such as Education Health Weather updates Jobs Prayer Times Security & Safety Prospective expats that would like to move to the UAE

15. Consumer Research Sponsored links Deals Events Languages Arabic English Privacy Statement

16. Target Market Our portal will attract online users who are interested in updating and receiving information about the top hotspots in the UAE. Our main target market will include both consumers and businesses.

20. Market, Product and Service Research Strong demand for a website like Wain? Almost everyone is online Easieraccess to up to date information Our information is always updated We allow our users to leave feedback for others about places in the UAE

21. Situation Analysis Strengths: -Low cost production -Easy to manage -Customer Relationship Weaknesses: -Quality Control -Must be regulated frequently -Unreliable Promises -Image Management Internal S W Threats: -Government regulations -New competitors -Changing of Seasons Opportunities: -No Known Competition -Consumer Tastes -Opportunities to grow External O T

22. WAIN? Benefits We have found that our users would satisfy their needs of self-actualization and love and belonging.

23. Values and Incentives Offers them a sense of direction of what is happening in the country. Free platform for consumers to receive credible and reliableinformation The credibility of our platform will give our users the incentive to return to this portal Incentive by creating deals with the businesses on the portal to provide promotions

24. Functionality Bridge the gap between local and international users. Organizes content based on demographics and categories, stream videos created by our web marketing team as well as offer deals that are provided by our affiliate partners Our content management team will be divided according to the section of the website that they will be working with Specializationensures the qualification of each team member

25. Functionality Wain?faces some security issues, as the users must include personal information such as their name, email, address, and in some cases credit card information Privacy statement on our website

26. Functionality We will be monitoring the traffic generated to our website as well as membership growth over the first year since the launch We will also be using Google Analytics to our advantage The traffic and membership growth will measure the interest and awareness growth while Google Analytics will measure the exact numbers By the end of the first year, the site should accomplish all of the goals listed. If not then we will need to make changes to our Web Marketing Plan

27. Functionality Establishawareness and create accessibility Find content that will be hosted on our website in addition to attracting users that will provide their own content such as opinions, ratings and pictures This will move other users to participate and in a sense, build the Wain?community. Push businesses into our affiliate program that will connect businesses to consumers These businesses will provide special offers that are only available to members of the Wain? community and this will promote our website

28. The Privacy Statement* PDF

29. ‘Wain?’ Portal

30. Thank You