An initiative and fewer steps to promote green clothing and adapt to the growing natural disasters and promote the use of eco-friendly products.

1. Apparel Merchandising
Going Green
STEPS TAKEN TO GO GREEN

2. Green Investment
• Green investment is also called as clean
investment.
• This typically involves investing in companies
with sustainable and eco friendly practices.
• While some technology offer improvements
and increase resource productivity while
others simply reduce the adverse
environmental effects.

3. ‘Going Green’
• ‘Going Green’ and ‘Sustainability’ are the buzz
words that many of the business owners use when
marketing their product.
• A Green lens reduce costs, fights climatic change
and open doors to myriad of opportunities.
• Before taking steps to go green, first we should find
reasons to go green.

4. Climatic Factors Influence..
• As climate-change models show, extreme
weather not only affects living beings and
infrastructure. They have profound affects on
business too.
• And today when every business is about ‘Go
Green’ the vendors have a prominent part in
enhancing nature that they have switched to
renewability.

5. Common Reasons To Go Green..
• Pesticides
• Fossil Fuels
• Old Clothes
• Water Pollution
• Fiber wastes
• Chemical Fibers

6. Pesticides
• When the topic pollution comes, things inside
the industry alone must not be looked upon.
Even the bi-factors are considered. In that way
[PESTICIDES] stand as a major pollutant in
apparel Industry.
• Pesticides used in cotton production
contribute(pollute) to 25% of most polluting
pesticides which causes harm to not only
environment and also to people.

7. Fossil Fuels
• The role of fossil fuels in apparel industry
lies in the Production of synthetic fibers.
• Though they don’t cause harm during
production process, they emit carbon
gases during transport of these apparels.
• One of the prominent apparel responsible
for this emission is NYLON.

8. Old Clothes
• Nowadays clothes are more thrown away rather
than donating or recycling.
• Statistics show that only 14% of the clothes are
recycled and only 30% of old clothes are donated.
Remaining all find their space in dump yards as
landfills.
• This results in land pollution and other poisonous
gas releases.
• Wool is a major contributor of methane release
when dumped in.

9. Water Pollution
• Coming to the most adverse effect of Apparel
Industry, its of course the water pollution.
• Not only pollute but also degrade its quality and
quantity.
• Textile process like dyeing and bleaching use lots
of water, so in order to obtain this multiple
irrigations take place.
• And where do you think these water go after
usage?! BACK TO WHERE IT CAME FROM.

10. Chemical Fibers
• Fibers such as polyester and nylon
are artificial, manufactured from
chemicals which contribute to water
pollution and also to other adverse
environmental problems when they
decompose.

11. What does going green mean?
• We had a look at all the bad effects of apparel
industry. Going green simply means
• “TO DRIFT AWAY
FROM ALL THESE
EFFECTS”

12. Strategies To Go Green
• Source reduction
• Sustainability
• Innovation
• Cradle-to-cradle design
• Viability

13. Source Reduction
• Source reduction simply means to
reduce pollution and waste that
causes pollution.
• Reducing the source of disasters
simply mean the way to a good
looking society.
• Waste and even the consumption
patterns of resources are changed.

14. Sustainability
• This is an effort to meet social
needs with methods that can
be continued to be used even
in upcoming future without
the fear f the resource getting
depleted or harming nature
and living beings.

15. Innovation
• Innovation as we all know is simply
getting new ideas which can change
our lives and also enhance life to the
better by not polluting it and keeping
it clean.
• Maintaining lives clean is one of the
biggest development too.

16. Cradle-to-cradle Design
• ‘Cradle-to-cradle’ term simply mean
to end where it began. This is the
opposite of cradle to grave system
where products are thrown off.
• In Cradle-to-cradle design the
products are all either reused or
recycled. Thus paving way to
reduction of waste materials.

17. Viability
• Viability creates an economic
activity center that focuses on
products that are more economic
friendly. This process helps more
to environmental contribution
and also to enhance the lives of
people.

18. Industrial Method
• REDUCE WATER IN DYEING AND COLORING..
–Dyeing and finishing of fabrics represent the
biggest impact of textile industry in
environment ,
–They consume about 85% of water, 75% of
energy and 65% of chemicals.
–So reducing impact here helps to the go
green impact by a larger level.

19. Dyeing Process
• During dyeing the role of water is to apply color
and to push fabrics through the machine.
• Fongs are new machine that uses air to push the
fabrics thus saving water. This method saves
water by nearly 75%.
• Another system called Air dye is used to dye the
fabric instead of water through heat press thus
saving 70 gallons of water that was used while
dyeing.

20. Clothing gone green..
• Going green is a concept that has
developed not only inside the
industry but also in their products.
• Fabrics are made eco-friendly using
eco-friendly fibers, some eco friendly
products are made and other kinds
of embellishments are also made
popular.

21. Embellishment-digital Printing
• This is a process where the prints are
directly transferred to the fabrics thus
reducing 95% use of water, 75% use of
energy and also contributing to reduction
of fabric waste.
• This technique was introduced by
designers like Mary Kartrantzou,
Alexander McQueen and Bass & Brooke.

22. Eco Friendly Products
•Recycled PET Bottles
•Cork

23. Recycled Pet Bottle
• Fabrics with some percentage of recycled PET
can be found in many labels today. Recently
the material stepped up to enter the high-end
fashion world with the Ecotech Zegna Solar
Jacket.
• Even if these fabrics are non-biodegradable
their production uses less crude than other
products.

24. Cork
• With wine industry turning to plastic and
screw caps , environmental business groups
have been pushing for the use of material in
other areas to protect portugal’s cork forests.
• With leather becoming less popular, cork’s
versality started blooming.
• It is also impermeable, fire-resistant ,easily
cleaned, long lasting and dust and dirt
repellent.

25. Eco Friendly Fabrics
•Hemp
•Organic Cotton
•Recycled Denim

26. Hemp
• Hemp is one of the most popular natural or organic
fibers used in eco friendly clothing. There are three
prominent reasons to why they are used in a wide
range. They are:
– Productivity - One acre of hemp farming
produces as much productivity of about 3 acres of
cotton.
– Durability -Hemp is considered to be one of the
most durable fiber.
– Synthetic Options -Hemp is one of the few
clothing that gives synthetic kind of outlook.

27. Organic Cotton
• Organic cotton tops the choice of people
when comes to eco-friendly clothing.
• The reason for its top priority is because
its widely available, affordable and most
important it offers a full array of options
that relate to green living and the
importance of green living in a global
scale.

28. Recycled Denim
• Recycled Denim is becoming increasingly
popular clothing among youths due to its
vulnerability and also its good looking
nature added up to environmental
wellness.
• The usefulness of ongoing recycled
denim products has offered great
ecological developments for green living.

29. • Not to end with these there are a
lot more about Green technology
which are to be spoken aloud. Yet
this presentation ends here in a
view to create awareness of
green clothing.
• As a part of the future generation
lets invent technologies to
empower more of these green

30. THANK YOU !!