1. 39 Solutions is India’s leading strategy and
brand insights firm. With proven expertise and
global experience, 39 Solutions aims at
providing a revolutionary thought process that
will positively impact the way firms do
business and create value.
We partner with our clients and work closely
with them to create success stories. We believe
in winning together: With You. For Success.

2. A sound strategy and a strong brand
that enable companies to gain a
sustainable competitive advantage
Have the skills, network, resources and
time to create, implement, sustain, and
improve strategies and their brand.
A neutral perspective is also able to
deliver effectively.
WHY US?

3.  Pursue Excellence
 Encourage initiatives and continuous improvement
 Nurture Relationships
 Profit and growth, but from work that benefits
humanity
VALUES & PURPOSE
 Raison d'être - To partner with clients and help
them in achieving success. Winning together
WHY US?

4. SERVICES WE OFFER
Strategy
Management
Brand
Insights
Integrated
Marketing
Communication
Market
Research
Customer
Management
Employee
Engagement
Training
Solutions

5. SERVICES WE OFFER STRATEGY MANAGEMENT
1. Describe the
organization's mission,
vision and values
2. Leadership Evaluation & Development
Strong and effective leadership is an
essential ingredient for the recipe of
success.
3. Understand the
current and future
priorities of targeted
customer segments
4. Identify and evaluate
alternative strategies
5. Analyze the company's strengths and weaknesses relative to competitors
and determine which elements of the value chain the company should make
versus buy

6. CASE STUDY TATA MOTORS
Tata Motors commissioned a macro projection of the
commercial vehicle industry, to deal with the challenge
and insulate the company from downturns.
Based on their findings they decided to develop a two-
cylinder engine with respect to noise levels, power, fuel
efficiency and emission norms. The team kept refining
the performance and finally by mid-2002 the engine was
ready.
Even after seven years of its launch and various
competitors, Tata Ace has a 78 per cent market share. It
is because of this engine
.
?

7. CASE STUDY
To assist a leading global services firm to fully
integrate a number of recently acquired business
units. This would enable the overall business
strategy to be successfully implemented quickly.
Working closely with key client representatives,
the company design a blueprint for leadership
development across the entire business.
Developing and implementing a leadership
model linked to a performance management
system. Embedded in the activities were core
cultural values.
The firm was able to keep and grow its key
leadership talent it had acquired and effectively
manage the changes it faced in both the market
and the economy.
.
?
GLOBAL SERVICE FIRM – LEADERSHIP

8. CASE STUDY SINGAPORE AIRLINES – COMPETATIVE EDGE
SIA aims to provide the best product for its
passengers, plus the best customer service
available.
SIA initially needed to carry out an analysis of
its operating environment. The traditional
business tool for doing this is a SWOT analysis
(strengths, weaknesses, opportunities and
threats). The strengths and weaknesses are
factors internal to the organisation.
Most recently SIA has developed some product
innovations which gives it further competitive
advantage. Developed WISEMEN, a major
enhancement of KrisWorld being the first in-flight
entertainment system to offer both video and audio
on demand. Also the first to provide in-flight
surround sound offered by Dolby Headphones.
.
?

9. BRAND MANAGEMENT BRAND TOOLS
Brand loyalty Brand
Awareness
Brand
Strengths
Brand Value

10. CASE STUDY LIFEBUOY – BRAND POSITIONING
Developing markets such as India are an important
source of growth for Unilever. The company is
adopting unique marketing approaches to increase
consumption of its products in these regions,
positioning itself as an ethical brand that benefits
wider society.
The positioning is based on the simple insight that
‘visible clean is not actual clean’. Lifebuoy health
officers visited 43,000 Indian villages and schools
over five years where they used product
demonstrations, interactive visuals, competitions
and drama workshops to spread the health and
hygiene message.
The program has reached 110 million rural Indians
since it began in 2002. Awareness of germs has
increased by 30% and soap use has increased
among 79% of parents and among 93% of children
in the areas targeted. Soap consumption has
increased by 15%.
?

11. IMC – INTEGRATED MARKETING CHANNELS
All forms of
communications and
messages are carefully
linked together

12. DIGITAL MARKETING - WEBSITEIMC – INTEGRATED

13. DIGITAL MARKETING – DIGITAL ADSIMC – INTEGRATED

14. DM – ORM & CONTENT MANAGEMENTIMC – INTEGRATED

15. DIGITAL MARKETING – SOCIAL MEDIAIMC – INTEGRATED

16. DIGITAL MARKETING – SOCIAL MEDIAIMC – INTEGRATED

17. DIGITAL MARKETING – SOCIAL MEDIAIMC – INTEGRATED

18. CASE STUDY NIKE– INTEGRATED MARKETING
Nike is a great example of a company that has fully
embraced the concept of integrated marketing.
Their integrated approach includes traditional
advertising (billboard, magazine, and television);
sponsoring sporting events and players such as the
Super bowl and Tiger Woods; and engaging in
online marketing initiatives by allowing consumers
to customize their Nike shoes.
They also spend a great deal of money in search
marketing. Nike's approach allows them to
communicate their message consistently across all
media outlets; and at the same time share that
message at every customer touch point; that is, use
Nike products and you will increase your
performance regardless of what sport you are
involved in.
.
?

19. PUBLIC RELATION NEWS PAPER ARTICLES

20. PUBLIC RELATION NEWS PAPER ARTICLES

21. MARKET RESEARCH
 SWOT analysis
 Information on market size,
segments and requirements
 Competitors in the market
place
 Pricing strategies
 Potential competitive reactions
 Blue Ocean creation

22. CUSTOMER RESEARCH
 What does your customer think about
your product/service?
 Is your customer promoting you?
 How long the customer stay loyal to
your product/service?
 What benefits the customer provide? Net Promoter Score

23. EMPLOYEE RESEARCH
 Are your employees aware of your company
values and goals?
 Does your way of appraising your employee
seek to improve performance?
 Do you measure and track you employees'
commitment, engagement and execution?
 Employee brand perception

24. TRAINING SOLUTIONS BUSINESS TRAINING
Brand Development
Business Management Skills
Leadership Development
Financial Management
Risk Management
Strategy & Planning
Winning culture &
People Management

25. THANK YOU