PERSONAL BRAND EXPLORATION
Sarah Kurowski
Project & Portfolio I: Week 1
11/2021

As a life-long musician, I take a creative approach
to the world. Innovation, Creation, and Originality
are at the core of my life. My goal for my work is for
it to help others; whether that is music helping
someone heal, or an artist that needs help
navigating the music industry. My diverse
professional background has allowed me to be
creative in problem solving, while sharpening my
communication and organizational skills.
IDENTITY

PROFESSION
Potential Job Titles:
• Events Planner
• Convention Services Director
• Special Events Coordinator
Creator Archetype- My work starts
with a vision and a goal to create an
engaging and unique end product.
Through creative problem solving
and a unique skill set I’m able to
overcome any challenge.
Meeting, Convention, and Event Planners for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

Hiring Managers
TARGET AUDIENCE
Cortney V
Outreach Plan:
• Touch up and revamp my LinkedIn profile
• I will reach out through LinkedIn by requesting to connect
with her and adding a message.
• I will follow up with Cortney in 2 weeks through LinkedIn.
PROFILE
PICTURE
Recruiter at EverCommerce
Katherine Grimes
Outreach Plan:
• Update my LinkedIn Profile
• Reach out via LinkedIn with a connection and message.
• Follow up in 2 weeks with a LinkedIn Message.
PROFILE
PICTURE
Recruiter at Granicus
Lauren Clover Outreach Plan:
• Update my LinkedIn profile, highlight my event planning
experience
• Reach out with a connection and message on LinkedIn
• Follow up with a LinkedIn message in two weeks.
PROFILE
PICTURE
Recruiter at 09 Soloutions

GOALS
Short Term: (Immediately After Graduation, 2023)
• Grow my professional presence online
• By June of 2023 I would like to increase my
LinkedIn Connections by 150%
Mid Term: 2028
• Working In a Mid-Level or above position
‣By 2028 I’d like to be holding a job that is above
entry-level at a company in the entertainment
field
Long Term: 2038
• Have my own successful business
‣By 2038 I’d like to own my own business with at
least 12 months of upwards growth in revenue.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills for Event Planners & Current Proficiencies:
Typing
SOFT
HARD
Novice / Adept / Expert
Pivot Tables Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Communication Novice / Adept / Expert
Pivot Tables
SOFT
HARD
Novice / Adept / Expert
CRM Software Novice / Adept / Expert
Negotiating Novice / Adept / Expert
Communication Novice / Adept / Expert

I help people enjoy events by creating a
unique and engaging environment.
PROMISE

CREDENTIALS
Work Experience:
• Operations Assistant - Survey Studio
• Hostess - EDGE Restaurant
Education:
• Music Technology, University of Wisconsin,
Green Bay
• Entertainment Business, B.S., Full Sail University (2023)
Awards:
• John Phillip Sousa award

COMPETITION
Brittany Wateska
Industry Experience:
• Radio Show Host
Education:
• Music Business at Full Sail University
Leadership Experience:
• DECA Chapter President
Skills and Proficiencies:
• Digital Marketing - 1 endorsements
• Adaptable - 2 endorsements
• Communication - 3 endorsements
Sarah Kurowski
Overall Online Presence:
• 379 Connections
• Digital Portfolio Website
• Grade: Average, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• KIDS from Wisconsin Performer
• EDGE Restaurant Hostess
Education:
• Entertainment Business at Full Sail University
Leadership Experience:
• Band President at PHS
• John Phillip Sousa Award
Skills and Proficiencies:
• Project Management - 0 endorsements
• English - 0 endorsements
• Communications - 0 endorsements
Overall Online Presence:
• 9 Conncetions
• Unfinished Profile
• Grade: Poor, 15/100

COMPETITION
Lara Morgrette
Noteworthy Experience:
• Event Planner at Davita
HEADSHOT HEADSHOT
Industry Experience:
• Event Coordinator
• Event Planner
Education:
• Saginaw Valley State University - B.S. Communications
Skills and Proficiencies:
• Public Speaking - 4 endorsements
• Event Planning - 4 endorsements
• Time Management - 3 endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?,
published articles?, active on other social media?, is their
LinkedIn URL customized?
• Grade: Average,60 out of 100
Sarah Kurowski
Industry Experience:
• KIDS from Wisconsin Performer
• EDGE Restaurant Hostess
Education:
• Entertainment Business at Full Sail University
Leadership Experience:
• Band President at PHS
• John Phillip Sousa Award
Skills and Proficiencies:
• Project Management - 0 endorsements
• English - 0 endorsements
• Communications - 0 endorsements
Overall Online Presence:
• 9 Conncetions
• Unfinished Profile
• Grade: Poor, 15/100

BRAND POSITION
For a company who plans events, I provide a unique
and creative approach to planning events because
of my extensive creativity and originality.

NETWORKING & MARKETING
Industry Events & Organizations
• Start Me Up! Intro to the music business
‣ Nov 26, 2021 | Virtual
• Rocky Mountain Comic Con
‣ 11/05/21 | Denver, CO
• Colorado Restaurant and Bar Show
‣ 03/08/22 | Denver, Co
Digital Marketing
• Primary Content: I will primarily publish photos and Digital art.
• Primary Tools: I will use Instagram and twitter to share my content.
• Website: I can add it to resumes and my LinkedIn for potential
employers and others to understand who I am.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor with experience in the entertainment
industry who has worked on planning large events before.
Est - 01/2023
Formal Education
• Entertainment Business B.S. Full Sail University, 2023.
Technical Skills
• Practice creating Pivot Tables - 06/2023
• Read more about CRM software- 06/2023
• Practice using adobe suite, 06/2023
Soft Skills
• Learn more about negotiating techniques - FSU, 06/2021
• Read about organizational techniques - 04/2022
• Read about the process of professional event
planning-10/2022

Sarah Kurowski
Events are intimidating to coordinate and plan. I make
it easy with creative problem solving and innovation.
Through a creative approach, skilled organization, and innovative ideas, your
event can create memories to last a lifetime.
“
Picture of You
Goes Here

REFERENCES
Foley, L. (n.d.). Concerts in Colorado | Colorado concert calendar ... Retrieved
October 31, 2021, from https://www.coloradoinfo.com/festivals-events/
colorado-concert-calendar.
Rice, E. M. (2019, August 7). Liverpool Comic Con 2020 to feature a dedicated
Harry Potter area. Liverpool Echo. Retrieved October 31, 2021, from https://
www.liverpoolecho.co.uk/whats-on/whats-on-news/liverpool-comic-
con-2020-feature-16713849.
Summary report for: 13-1121.00 - meeting, convention, and event planners. O*NET
OnLine. (n.d.). Retrieved October 31, 2021, from https://www.onetonline.org/
link/summary/13-1121.00.