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How to measure success: Understanding and monitoring impact Eric T. Meyer & Kathryn Eccles Oxford Internet Institute, University of Oxford JISC 6th September 2011 @etmeyer #tidsr #oess
What is impact and why consider it? What do we mean by impact? ,[object Object]
 Reaching new audiences
 Attracting users
 Attracting new usage
 Enabling new research questions
 Enabling new approaches to education
 Embedding a resource within a community
 Embedding a resource within an educational environment,[object Object]
JISC funded project July 2008-April 2009 Looked at five specific JISC-funded resources Designed to test the TIDSR methods and review them for the TIDSR toolkit TIDSR: The first usage and impact study
Methods Quantitative methods • 	Webometrics • 	Web Analytics • 	Log file analysis • 	Scientometrics / bibliometrics Content Analysis Qualitative methods  Interviews ,[object Object]
 User feedback
 Referrer analysis
Content Analysis,[object Object]
Survey: Low Awareness
Survey: High Importance to Users
Log Files: Non UK Activity
Log File Analysis Top Search Phrases: Histpop
Histpop: User Communities Perception: Specific niche community Well known by target audience Transforming access and usage patterns User surveys: Embedded in educational resources Enhanced access to primary sources ‘Histpop made it possible to do a completely different project’ Continuing education, online resources, non-traditional learners
Project 2 – British Library 19th Century Newspapers
Citation Habits Have you ever published a piece based on your work in this collection?  If so, how did you cite the collection?
Webometric results ,[object Object]
 19th Century British Library Newspapers registers strong links for a project page
 Note: Importance of comparator sites when using webometrics,[object Object]

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