1. CayleeMatchette & Sarah Brenner

2. Position Statement November 28th - December 19th 5 units in our district Geographic area Muncie Alexandra Selma Albany Daleville Gaston Repot to the STL

3. Background of Store Started in 1902 in Minisota Goodfellows by George D. Dayton 1903 Dayton Dry Goods 1946 started giving back 5% to the community 1962 Target 1990 took over Marshal Fields Super Target in Ohama, Nebraska 1999 Fist designer line Michael Graves

4. Product/ Insitution Typical Areas Brands Mossimo Isaac Xhilariation Morona Price range Moderate to low Market toward Women ages 25-50 Future goals Keep on expanding Prices low Giving back Employees diverse and professional Green Cutting down on expenses

5. Target Market Primary Women ages 25-50 Middle class Working families with some education One-stop-shopping experience Interested in Target’s products Environment friendly Secondary Demographics and psychographics are the same Located in a different town Be willing to travel and use gas Secondary market will be Targeted

6. Marketing and Positioning Strategies Positive marketing issues Targeting symbol Color red Commercials Newspaper Magazines Community service events Negative marketing Issues Do not market that they give back enough No billboards

7. Marketing and Positioning Strategies Techniques to help the store run smoothly 1+1 Checkout system 90 second call button Club Wed and Baby Recycle bags Organized store layout Position to hold for the future Market more about giving back Red card special Billboards or highway signs More employees More designers

8. Marketing and Positioning Strategies High competitive edge Always competing with Wal-Mart's prices Main competition Wal-Mart

9. Objectives Communication Objectives Sales Objectives Increase customer knowledge about the Red Card Inform secondary Target market about after Thanksgiving sales Ads Increase customer service so that extra item is reached Increase sales over 15% over last years During first week Increase the average customer sale by one item compared to last years computed numbers Increase Red Card applications by 25% each day

10. Theme Walking in a Target Wonderland Has the store name in the theme “Catchy” song Hanging signs Holiday themed Employees wear red Santa hats

11. WHY? Everyone needs an after Thanksgiving Sale Perfect timing for Christmas presents Catchy theme will grab customers attention Attract new customers Let customers know about our Christmas products

12. The End