Presentation for the eXtension Evaluation Community of Practice Membership Meeting

1. Infographics & Data
Visualization in Extension
Program Evaluation
Sarah Baughman, Ph.D.
eXtension
@programeval
sarahbaughman@extension.org

2. 2
Data Visualization
From: Azzam, T., Evergreen, S., Germuth, A. A., & Kistler, S. J. (2013).
Data visualization and evaluation. In T. Azzam & S. Evergreen (Eds.), Data
Visualization, part 1. New Directions for Evaluation, 139, page 9
• Uses qualitative or quantitative data
• Results in an image that is
representative of the raw data
• Ready by veiwers and supports
exploration, examination, and
communication of the data

3. 3
Annual Report from the Calgary
Zoo on Instagram

5. 5
A place for Data Visualization in
Extension?
• County & State Level Program Outputs &
Impacts
• Quick appealing summary of relevant data
• Social Media / Web friendly
• Little technical expertise needed
• Endless reporting possibilities to tailor to
stakeholders

6. 6
Tools: infogr.am
http://infogr.am/
Resolved-Ask-an-
Expert?src=web

7. 7
Tools: Many Eyes

8. 8
Other Tools
Excel
Powerpoint
Google Charts
Easel.ly
Piktochart
Visual.ly
InfoActive
iCharts (creates infographics from Excel)
TimelineJS
Creately

9. 9
Tools for Social Media Activity
Platform Specific:
Twitter: MentionMap & TweepsMap
Facebook: Insights
Pinterest: Tailwind

10. 10
Things to consider
Audience
Evaluation Purpose
Design & Bias
Readability
Interactivity
Social Sharing

11. 11
Resources
Pinterest Board with non-profit infographic collection:
http://www.pinterest.com/npmktgd/nonprofit-annual-
report-infographics/
New Directions for Evaluation vols. 139 & 140 are
dedicated to Data Visualization
Visualizing Data blog: http://www.visualisingdata.com/
Evergreen Data Blog: http://stephanieevergreen.com/