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  1.  Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976 .  Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.  .  1975
  2. Apple, Inc.  In January, Steve Jobs announced the company would change it’s name to Apple, Inc. to incorporate their many endeavors
  3. SHREDDING DOWN ‘COMPUTER’ Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV
  4. Apple, Inc. Mission Statement: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
  5.  Apple I  First demonstrated in April 1976  Used a TV as a display  Many machines had no display  Cassette interface  Used fewer parts than anything in its class  Apple Computer’s first logo, designed by Ronald Wayne, shows Isaac Newton underneath an apple tree.
  6. Apple II  First introduced in 1977  Recognized by many as being the first “computer”  Production ended in 1993; Apple had sold over two million units  Unlike Apple I, this version included graphics
  7. OTHER EARLY ENDEAVORS Apple III  Released May 1980  Had 128K of RAM  Designed for businesses – expensive!! > $4300!!!  Had lots of problems – didn’t do well.. Apple Lisa  Released in 1983  Became the first personal computer sold to the public with a GUI. Aimed at large businesses  Commercial failure due to high price tag (almost $10,000) and limited software it could run
  8. History of Apple, Inc. 1976  Apple Computer Company Founded. 1983 -1984  Enters Fortune 500.  John Sculley Becomes President And Ceo.  Apple Airs “1984” During Super Bowl. 1985  Jobs Forced Out Of Company 1993  Sculley Forced Out. 1997  Steve Jobs Returns To Apple. 2007  Apple Changes Name To Apple, Inc.
  9. THE INTRO OF THE MACINTOSH Apple introduced the Macintosh in 1984  Sales not initially as strong as desired 10
  10.  Introduced on January 24, 1984, the Macintosh was the world’s first truly personal computer, with a user-friendly Graphical User Interface (GUI).  Introduced desktop publishing with Adobe PageMaker Macintosh’s first icons were created by graphic designer Susan Kare.  Created an entire Mac Family:  MacPlus (1986)  Mac SE and Mac II (1987)  Mac Classic and Mac LC (1990)  Macintosh Portable (1989)  PowerBook (1991) THE INTRO OF THE MACINTOSH
  11. Early Years – Computer Comparison Product Cost Storage RAM Year Apple I $666 --- 8 KB 1976 Apple II $1298 Floppy 64 KB 1977 Apple III $4300 (for business) Floppy 128 KB 1980 Apple Lisa $10,000 (for business) Floppy 1 MB 1983 Macintosh $2495 Floppy 128 KB 1984
  12. AIM Alliance  In 1991, Apple Computer, IBM, and Motorola joined to create the PowerPC processors • Started Power Macintosh line in 1994 using PReP (PowerPC Reference Platform) • Produced the first hand-held PDA, the Newton, in 1993 • Did not take off for Apple, but was the forerunner for PalmPilot and Palm PC
  13. Profile - Apple Corporation Company Business Strategy Proprietary Business Strategy  This strategy works as both its best friend and worst enemy  The company is able to benefit from exceptional technological leaps by keeping their knowledge and products proprietary and secret from competition.  With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.  Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.  Can both help and hinder growth and performance in the market.
  14. iMAC IS BORN  Jobs first recreated desktop, combining the monitor and CPU into one  Sold over one million units a year  Introduced Apple’s new emphasis on design and aesthetics
  15. The Evolution of apple inc. 20061997 19771975
  16.  1997: “Think Different” ad campaign was created  2002: “Apple Switch” ads  2006: “Get a Mac” more famously known as PC vs. Mac
  17. 1985: due to some power struggle between Jobs and then CEO Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
  18. 1991-’95 1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the AIM alliance.
  19. Value Creation Process FF Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) C o n v e r g e n c e Apple I,II,III Mac
  21. Rebirth of apple 1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs –the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+ new build-to- order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop.
  22. 24 Product Cost Storage RAM Year Macintosh $2495 Floppy 128 KB 1984 Mac Plus $2600 Floppy 4 MB 1986 iMac $1799 320 GB 4GB 2007 Mac Portable (laptop) $6500 40MB hd 8 MB 1989 Powerbook 100 (laptop) $2500 40MB hd 8 MB 1991 Macbook Air (laptop) $1799 120GB hd 2GB 2008 LETS HAVE ANOTHER COMPARISON
  23. Extra shot.. Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.
  24. DIFFERENTIATION STRATEGY  Unique Features and characteristics  Commands Premium Price  High Customer Service  Superior Quality  Prestige  Rapid Innovation
  25. STRENGTHS & WEAKNESSES STRENGTHS  Branding  Innovation  Differentiated Product  Ease of Use  Superior Quality  Retail Strategy  Marketing and Sales  Customer Loyalty  Online Sales WEAKNESSES  High Price Proprietary System  Niche Market  Cannibalization
  27. Think different