44. Google
Apps Vault
Google Apps
Password Sync for AD
Delegated
administration
Audit API
Native email security and
management capabilities
View
Attachments in
Browser
HTTPS
with Perfect
Forward Secret
DKIM
and SPF
Two-Step Verification
Mobile Device
Management
2008 2012
45.
46. BUSINESS DECISION CONTINUUM
DO YOU
SPEAK
BUSINESS?
COMPETENCIES
EXECTIVE
ENGAGEMENT
BUSINESS
KNOWLEDGE
ROI
CUSTOMER
INSIGHT
FINANCIAL
ACUMEN
• Establish credibility
• Build trust
• Influence outcomes
• How your customer
makes money
• Your customer’s
customer relationship
• Critical Business Process
• Quantify impact
• Justify investment
• Corporate
& SBU
initiatives
• Compensation
strategies
• Capital &
Operating
expense
priorities
• Diagnose need
• Pinpoint impact
• Customer specific metrics
EXTERNAL FORCES
ECONOMY REGULATIONS GEOPOLITICS TECH TRENDS
BUSINESS OUTCOMES
STRATEGY PLAN EXECUTE
CORPORATE LEADERS BUSINESS UNIT DEPARTMENTS
Business alignment and justification
are more prevalent than ever
This is where sellers
compete on price
Develop Strategy & Build
Organizational Alignment:
•Initiatives identified
•Returns forecasted
•Investment targeted
Execute Strategy &
Organizational Alignment:
•Projects identified
•Metrics established
•Budgets formulated
•Requirements defined
• Operationalize initiatives
• Measure alignment
• Enforce requirements
• Minimize expenditures
• Collect & report data
ADDITIONAL SPACE IF NEEDED
ADDITIONAL
SPACE IF
NEEDED
AUDIENCE APPROPRIATE, ROLE-RELEVANT SKILLS
ASSESSMENT APPROPRIATE TRAINING I SPEAK
BUSINESS.
APPLY & REASSESS
TOOLS & TEMPLATESROLES
Field Sales
Sales Engineer
Marketing Mgr.
SHORTER SALES CYCLES
BIGGER DEALS AND MARGINS
YOY ACCOUNT PERFORMANCE