VR Marketing Table Stakes Consumer Experience
Sean Burke-Gaffney, Director of Technology in Southeast Asia, says that the future of VR and AR will be Mixed Reality - which will work on almost invisible technology. Cumbersome headsets, heavy gloves and accessories will soon be a thing of the past. The future of VR and AR is being developed now. The likes of Meta 2, Microsoft’s HoloLens and Magic Leap are all pushing the boundaries of what can be achieved. All of the above focus on enhancing the reality you’re currently in, as opposed to transporting you to a completely different reality through the Oculus, Fove or even Google Cardboard. Mixed Reality is a combination of AR and VR, it’s the merging of the real world with digital visualizations that add to, or improve, our experience in real time. It will feel far more seamless and integrated with our daily lives than current VR offerings. As part of the #Whatsticks series hosted by SapientNitro on 28th April 2016, Sean shared a brief history of VR. He explained that NASA and the military have been using the tech since the 1970s. It’s only becoming more commercial now because advances in technology and processing power which have brought down the cost of entry.
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VR Marketing Table Stakes Consumer Experience
- 1. Table stakes in the consumer experience Virtual Reality in Marketing
- 2. Sean Burke-Gaffney Director Technology SapientNitro Southeast Asia • sgaffney@sapient.com • @cleverguy
- 3. VR’s Storied History Is VR not a new idea? #whatsticks @sapientnitro
- 8. So what Changed? We say now that VR is table stakes for Marketers. How did this happen? The cost of entry has gone down dramatically • Processing power • Authoring tools • Revolution in playback #whatsticks @sapientnitro
- 9. Where is Virtual Reality today The medium is finally the message And the message is Experience #whatsticks @sapientnitro
- 14. Where we’re headed It’s not Virtual Reality … It’s not Augmented Reality It’s Mixed Reality And it’s just around the corner #whatsticks @sapientnitro
- 17. What’s on the horizon ? #whatsticks @sapientnitro
- 18. Remember the movie ‘The Matrix’? Such things won't always be the stuff of Hollywood. If the Internet is accessible via contact lenses, biographies will appear next to the faces of the people we talk to, and we will see subtitles if they speak a foreign language. Dr. Michio Kaku #whatsticks @sapientnitro
- 20. “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou #whatsticks @sapientnitro
- 21. Sean Burke-Gaffney Director Technology SapientNitro Southeast Asia • sgaffney@sapient.com • @cleverguy Thank you #whatsticks @sapientnitro
Editor's Notes
- Many people think VR is an emerging Technology. In fact, it’s been around since the 60s in one form or another.
- We will look at some examples of VR in the world today. Note that the objective is the experience. People will remember how they felt.
- Magic Leap had the single largest C-round of funding for Startups ever - 739 M$ US
- This is the MS Hololens - and in tandem with the Meta 2 - companies are shipping Developer kits now.