1. SANTOSH KUMAR JAISWAL
: +91-7340024379
: jaiswalsantosh007@gmail.com / jaiswal.sawan.sawan@gmail.com
: B-31 Patel Park , Patel Nager ,West ,New Delhi -110008
Proactive and creative retail sales & marketing professional with a demonstrated record of achievement in conceiving &
implementing ideas that fuel market place presence and drive revenue, seeking assignments in Retail Operations / Brand
Management / Profit Centre Operations with an organization of repute
Profile Snapshot
An MBA professional with over 12 years of experience in Retail Store Operations, Visual Merchandising, Online Business,
Sales & Marketing, Brand Management ,Client Servicing, Inventory Management, warehouse management , , FMCG ,Key
Account Management and Team Management, In-depth knowledge in designing entire product range from branding, category
to product mix. Proficient in indenting on stock count, managing merchandising mix and working on new store
concepts.Acumen in allocation / transfer of stocks and conducting routine inspection to ensure availability of inventory at the
warehouse.Experience in managing & executing various promotional activities / events and escalating business, profitability
and market coverage. Proficient at making the team expert in providing value added customer service by resolving customer
issues & ensuring their satisfaction with the product and the service norms. Strong organizer, motivator, team player and a
decisive leader with successful track record in directing from original concept through implementation to handle diverse market
dynamics.An effective communicator with excellent relationship building & interpersonal skills.
 Best Achievement “Coffee with Ratan Tata”(Chairman of TATA Group)
Areas of Expertise
Retail Store Operations Visual Merchandising Sales & Marketing
Client Servicing Inventory Management Key Account Management
Team Management Channel Management In-Store Promotions
Online sales & marketing Vendor management Event Management
Product & Brand Promotion Business Development Logistic Managements / Dispatch
Employment Details
February '16 –Reliance Trends , Jaipur ,Rajasthan
As Cluster Manager (T) , Retail Sales & Marketing
Products: Apparels, Cosmetics,Bags,, jewellery etc.; Team Size: 140
Key Result Areas
• Accountable for ensuring & monitoring “Fitch” retail outlets for business development
• Conducting market analysis to improve product service positioning and increase
effectiveness of the sales team.
• Brand Management.
• Taking care of ATL & BTL activities .
• Involved in:
o Recruiting highly motivated staffs and their retention
o Organizing regular sales team meetings and conducting pipeline reviews
o Monitoring and reporting on the key indicators like P&L, etc.
o Analyzing consumer buying patterns and predicting future trends

2. • Closely tracking competitors stock, sales, promotion & new launches on regular basis
• Strategizing smooth launch of new stores like their staffs, stocks, fixtures, visuals & other required materials are available
on or before the launch
• Maintaining strong network in e.g. logistics, production & sales to build business plans and define ways to identify gaps &
opportunities
• Collaborating with the advertising & marketing department in order to present sales promotion
• Participating in NSO team.
Nov'14 – October 2015: Oxford Retail Store ( Apeejay Group) Maharashtra & Goa
As Area Manager (Acting Regional Manager), Retail Sales & Marketing
Products: Apparels, FMCG, Books, Magazine, Home Decor, Electronics, multimedia Cosmetics, Branded Pens, Restaurant,
Services, etc.; Team Size: 80
Key Result Areas
• Managing overall business development based operation for all Retail Outlets.
• Brand Managent.
• Taking care of ATL & BTL activities .
• Taking care of Cha Bar (Coffee & Tea Cafe) of oxford .
• Event Management.
• Responsible for warehouse management activities.
• Taking Care of all Administration & operational activitys .
• Prompt Dispatch of the products from online sale.
• Working towards ensuring that :
o Strong network in e.g. logistics, Production and sales, to build the business plans and define the way to identify gaps
and opportunity.
o Corporate business.
o Recruitment of highly motivated staffs and ensure their retention.
• Vendor Management.
• Estimating the report on the key indicator P&L of the stores
Jun'12 – 10th
Oct 14: Landmark Group, Dubai (UAE), Saudi Arabia, Bahrain (A leading retail company in GCC)
as Retail Area Manager
Products: Apparels, Home Appliances, Home Décor, Furniture, Electronics, Consumer Durables,
Cosmetics, Perfume, Branded Bags, watch, and fashion Accessories Services, etc.; Team Size:
100
Key Result Areas
• Accountable for ensuring & monitoring all 7 retail outlets for business development
• Conducting market analysis to improve product service positioning and increase effectiveness of the sales team.
• Taking care of warehouse management activities.
• Brand Management.
• Taking care of ATL & BTL activities .
• Involved in:
o Recruiting highly motivated staffs and their retention
o Organizing regular sales team meetings and conducting pipeline reviews
o Monitoring and reporting on the key indicators like P&L, etc.
o Analyzing consumer buying patterns and predicting future trends
• Closely tracking competitors stock, sales, promotion & new launches on regular basis
• Strategizing smooth launch of new stores like their staffs, stocks, fixtures, visuals & other required materials are available
on or before the launch
• Maintaining strong network in e.g. logistics, production & sales to build business plans and define ways to identify gaps &
opportunities
• Participating in trade fairs and other displays interstate & overseas to obtain information about the range of products
available along new products & suppliers
• Collaborating with the advertising & marketing department in order to present sales promotion
Significant Accomplishments
• Merit of being one of the top 15 Managers in Landmark Group in entire GCC
• Successfully ran 2 underperforming stores andsignificantly increased the business of these store by liquidating inefficient
dumb stock
• Holds the merit of winning Best Area award & Best Manager Award
Jul'09 - May'12: Arvind Mills, New Delhi, India (Arvind Lifestyle Brands Limited) Arrow as Store Manager
Products: Product like Apparels, Men’s formal, Casual, Women’s Wear, Shoes, Bags and Accessories
Key Result Areas
• Effectively handled National Level Grade A+ Retail Outlet

3. • Supervised a team of 22 Sales Associate (Asst. Store Manager + Fashion Consultant +visual merchandiser )
• Responsible for the business and advertisement part of Arrow, New York collection (Zero calorie ) in Delhi NCR.
• Scrutinizing store and sales & marketing strategies to execute the plan; devised plans for budget and session sales
• Generated creative & innovative ideas for business promotion, such as setting up stalls at various public places for product
promotion and market survey with attractive offerings and other related to BTL
• Attended sales meeting with sales team headed by R.M., B.M., Retail Buyer, Business Controller & Senior Managers;
accountable for generating corporate sales
Jul'04 - Jun'07: Zodiac, New Delhi, India (Zodiac Clothing Co. Ltd.)
Products: Shoes, Apparels, Accessories.
The Growth Path
Jul’04 – Apr’06 Sales Executive
Apr’06 – Aug’07 Asst. Store Manager
Key Result Areas
• Involved in driving business for products like Apparels and Accessories .(Zodiac, Zod & Z3)
• Formulated sales strategies through 6 sales members & and operations team for achieving target, turnover, revenue,
volume and market share
• Looked after promotion, advertisement and merchandising functions
• Guided sales team to support sales strategies and deliver exceptional, profitable sales growth & results
• Took training & development sessions for new employees with the help of self-prepared training module
• Attended weekly meetings to address concerns & acknowledge individual/ team accomplishments
• Implemented working plans according to seasonal & budgetary requirements
Academic Details
• MBA (Marketing & Human Resource) from Faculty of Management & Technology in 2009
• BA from D.D.U. University, India in 2006
IT Skills: Proficient in MS Access, Excel, Word & PowerPoint
Other Assignment Handled
(1) Organization: Cipla Pharmaceuticals, Delhi, Lucknow, Gorakhpur in UP
Summary: Measured the performance of Respiratory division of Cipla and its competitor, along with feedback of
their marketing activity and Medical Representatives.
(2) Organization: Action Shoes, New Delhi, India (A.S. Marketing, India)
Summary: Business of Shoes, Electric & Electronics, Electric Equipment,
Part-Time Assignment
Dec’08 – Jun’09: Orator Academy Varanasi, as a Counsellor.
Research Project
Title: Death Spiral of Traditional Advertisement & Emergence of Word of Mouth Marketing
Summer Training
Company: My Dollar Store (American Retail Bargain Store)
Project: My Dollar Store, a New Concept of Retail Marketing
Period: Jun’08 – Aug’08
Seminars / Workshops
• Actively participated in national seminar on the topic “Role of H.R. Manager in Changing Scenario” in KashiVidyaPeeth
University in Varanasi
• Actively participated in the seminar on “Coaching for Performance in Retail ” held in Dubai
• Took part in a workshop on “Retail in Detail”
• Took part in workshop Retail v/s Time Management
• Participated in “Information Security” by Apeejay Surendra Group.
• Attended seminar on:
o Consumer Protection – Role of Young Consumer Leaders
o Liberalization, Privatization, and Globalization
Personal Details
Date of Birth: 24th
August, 1987
Permanent Address: Hata , Ward 9, (In front of telephone office) Haritola , Kushinagar ,U.P - 274203

4. Languages Known: English, Hindi and Arabic
Passport No.: J 8238982
Skype santoshkr7777
LinkedIn: jaiswalsantosh007@gmail.com