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Social Media & Acronyms

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Hopefully, the title got your attention!


For those of you with an excellent command over acronyms, “IG”, “FB”, “LI”, “YT” is as easy as 123. However, for many like me it sounds like double Dutch! Just today, I found out what “IG” means. It gets all the more embarrassing when you learn it from your daughter.

Well, in this world of social media where brevity is the soul of wit, it is now necessary to know most of the common abbreviations/acronyms. Be it business meetings, sales or marketing reports, acronyms fit almost all social media networks quite naturally.

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Social Media & Acronyms

  1. 1. Now Social Media NBD AMA! By: Santosh Kamble
  2. 2. Hopefully, the title got your attention! For those of you with an excellent command over acronyms, “IG”, “FB”, “LI”, “YT” is as easy as 123. However, for many like me it sounds like double Dutch! Just today, I found out what “IG” means. It gets all the more embarrassing when you learn it from your daughter. Well, in this world of social media where brevity is the soul of wit, it is now necessary to know most of the common abbreviations/acronyms. Be it business meetings, sales or marketing reports, acronyms fit almost all social media networks quite naturally. So, while we have made considerable strides in the field of technology, why lag behind in this intricately intriguing social media world! I have narrowed down a list of network specific and business related acronyms used commonly, hope it helps and add to your knowledge bank too. Business Related Acronyms These unique set of terminologies often come up in social media marketing meetings. B2B: Business to Business B2C: Business to Consumer CMGR: Community Manager CMS: Content Management System CPC: Cost Per Click CPM: Cost Per Thousand CR: Conversion Rate CTA: Call To Action CTR: Click-Through Rate KPI: Key Performance Indicator PPC: Pay Per Click PV: Page Views ROI: Return On Investment UGC: User Generated Content
  3. 3. Twitter Related Acronyms DM: Direct Message MT: Modified Tweet PM: Private Message, same as DMs RT: Retweet Technical Acronyms SaaS: Software as a Service RSS: Really Simple Syndication TOS: Terms Of Service UI/UX: User Interface/User Experience A few others commonly you will hear your kid saying or on social media: SOV: Share Of Voice AMA: Ask Me Anything NBD: No Big Deal TBH: To Be Honest YOLO: You Only Live Once TL;DR: Too Long; Didn’t Read TIL: Today I Learned LMK: Let Me Know This however isn’t the complete list of all the acronyms/abbreviations. But TBH what TIL was really fun, in case you find or come across any interesting acronym LMK :)

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