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Santosh Basavaraj
Santosh Basavaraj
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McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. MODULE 1 INTRODUCTION TO BUSINESS RESEARCH
What is Business Research? ,[object Object]
Why Study Research? ,[object Object]
Why Managers need Better Information ,[object Object],[object Object]
The Value of Acquiring Research Skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Studies Used to do Research ,[object Object],[object Object],[object Object],[object Object]
Different Styles of Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Good Research? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Good Research? (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Manager-Researcher Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manager-Researcher Conflicts ,[object Object],[object Object],[object Object],[object Object]
When Research Should be Avoided ,[object Object],[object Object],[object Object],[object Object]

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Brm mod1

  • 1. McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. MODULE 1 INTRODUCTION TO BUSINESS RESEARCH
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