This portfolio is a project I have completed for my Project and Portfolio I: Personal Branding course at Full Sail University that I have completed on February 26, 2022.

1. PERSONAL BRAND EXPLORATION
Santa Margarita Maldonado
Project & Portfolio I: Week 4
February 26, 2022

2. As a young kid, movies have been my one true
love, and that love turns into a passion, which
turns my passion into a hunger to learn more
about the filming industry. The greatest lesson I
learn is from my clients, and they have helped
me understand how important it is to be a
storyteller. From experiences, I have learned to
be a better storyteller and have better instincts
for editing/shooting videos. This has helped me
grow the core values by being passionate about
loving what I do and persistence; it took me a
while to find the courage to go after my dream,
but now I am running after my goal. Lastly,
being patient and have pride in my work. It is a
challenge, but hard work has paid off.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Film and Video Editors
•Producers and Directors
•Art Directors
BRAND ARCHETYPE - As a Creator and
Entertainer, I work with my client with a positive
attitude to help them feel at ease with their vision.
Though the clients get nervous or don't know what
they want in the video, I would ease them with a
positive and exciting attitude; this helps build that
strong communication. It allows the creator side to
find that balance of bringing both the client's vision
and my vision to life, allowing that trust to come in.
Production Assistant Fortiche

4. Individual video production team
TARGET AUDIENCE
Gilad Carmel
Outreach Plan:
• I will prepare my portfolio with my demo reel and
testimonial and a link to my LinkedIn to send to Gilad.
• The method I will use to communicate with Gilad is
through LinkedIn messages.
• I will send Gilad a message on LinkedIn and send a
follow-up reminder email within a week or two.
PROFILE
PICTURE Editor/Writer-director at
Fortiche Productions
Candace Osagu
Outreach Plan:
• I will prepare my portfolio with my demo reel and
testimonial.
• The method I will use to communicate with Candace is
through LinkedIn messages.
• I will send Candace a message on LinkedIn and send a
follow-up reminder email within a week or two.
PROFILE
PICTURE Production Assistant at Netflix
Animation
David Winther
Outreach Plan:
• I will prepare my portfolio with my demo reel and
testimonial.
• The method I will use to communicate with David is
through LinkedIn messages.
• I will send David a message on LinkedIn and send a
follow-up reminder email within a week or two.
PROFILE
PICTURE Head of Sales Operations,
Strategic Partnership at Falcon

5. GOALS
Short Term: (Graduation on November 2023)
• My goal is to work at Fortiche as a Production Assistant in the Edit
Department.
• I will grow my brand awareness online by having a website(Domain) with
clients' testimonies and publishing my video content on my website, social
media, Youtube, Vimeo, and LinkedIn. I will increase my social media and
LinkedIn by 10% by March 30, 2023.
Mid Term: (In 5 years, 2028)
• To climb up the ladder at Fortiche Production and work as a Creative Director.
• I will continue to grow my online presence by updating new content I have
done from my work at Fortiche Production. I will focus on increasing my
LinkedIn by 15% by November 2026.
Long Term: (In 15 years, 2043)
• To have owned my own Production company with at least 30 employees.
• The company's online presence will grow, publishing video content from clients
with testimony and will be displayed on Social media, YouTube, Vimeo, and
LinkedIn. The company's LinkedIn and social media page will grow 25% by 2040
while adding other content, for example, blogs and podcasts.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Editing Software- Adobe Premiere Pro and
Final Cut
SOFT
HARD
Adept
Sound Editing Novice
Communications Adept
Adaptability Adept
Shotgrid
SOFT
HARD
Expert
Google Suite Adept
Communication Skill Adept
Organization and Proactive Adept

7. I promise to help increase your event
presence with the public through digital
storytelling to bring awareness to your next
event.
PROMISE

8. CREDENTIALS
Work Experience:
• Projects “Wharf Walk” Videographer and Editor
• Projects “Howl-O-Ween” Videographer and Editor
• Projects Wedding Video Videographer and Editor
• Projects “Smoke Under The Oaks” Videographer
and Editor
• Barron Library- Library Assistant/
Videographer
Education:
• F.I.R.ST Institute, Film and Video
Production
• Entertainment Business , B.S., Full Sail University (Nov 2023)
Volunteer:
I was an intern for Trent Duncan on a Film called
Traffic. The movie was a great experience. Learn more
about how to operate audio and video. How to set up
equipment also edit audio and video files.

9. COMPETITION
Lilo Franco
Industry Experience:
• Freelance Film Production
Education:
• Full Sail University
• Orange Coast College
Leadership Experience:
• Vice President International Student Society
• Event Coordinator
Skills and Proficiencies:
• Graphic Design - 0endorsements
• Business Development - 0endorsements
• Project Planning - 0 endorsements
Santo Margarito Maldonado
Overall Online Presence:
• Lilo has about 435 connections, and she has a custom
banner with a pattern with social media name. Her
profile shows her job experience, the licenses she has
completed and received for LinkedIn, and her
volunteers.
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University
• F.I.R.S.T Institute
Leadership Experience:
• None
• None
Skills and Proficiencies:
• None- X endorsements
• None- X endorsements
• none- X endorsements
Overall Online Presence:
• For my profile, I have only 26, but compared to the others, I
barely get recognition due to how dull my LinkedIn is. I
haven't even shared my social media page and have not
shown any work for my project. I need to update my LinkedIn
Profiles with a demo reel, skills, and experience.
• Grade: Poor, 20 out of 100

10. COMPETITION
Cristian Omar Jimenez
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Santo Margarito Maldonado
HEADSHOT HEADSHOT
Industry Experience:
• Adrenaline Films
Education:
• DAVE School
• F.I.R.S.T Institute
Skills and Proficiencies:
• Adobe Premiere Pro - 2 endorsements
• After Effects - 2 endorsements
• Adobe Photoshop - 0 endorsements
Overall Online Presence:
• Cristian has about 112 connections, and his banner is
customized with the website. His profile is detailed by
showing his skills, awards, and volunteer for the past
years. He is active on his LinkedIn account.
• Grade:Superior, 80 out of 100
Industry Experience:
• None
Education:
• Full Sail University
• F.I.R.S.T Institute
Leadership Experience:
• None
• None
Skills and Proficiencies:
• none- X endorsements
• none- X endorsements
• none- X endorsements
Overall Online Presence:
• For my profile, I have only 26, but compared to the
others, I barely get recognition due to how dull my
LinkedIn is. I haven't even shared my social media
page and have not shown any work for my project. I
need to update my LinkedIn Profiles with a demo reel,
skills, and experience.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
My primary goal has been to focus on business growth by
creating compelling stories to help build brand
awareness and increase future event attendance.
“MARGARITO MEDIA”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando Independent Filmmakers
‣ TBA / Orlando Florida
‣ Florida Film Network-South Florida
‣ TBA Palm Beach, Miami, Fort Lauderdale, Florida
‣ Meet, Learn, Pitch & Startup. Startup Saturdays
‣ March 19, 2022 Miami Florida
Digital Marketing
• Primary Content:The type of content I will create is video
content. I will be publishing my video projects online, and I want to
show how my brand archetype has helped me use my Entertainer
and Creator side to create my projects.
• Tools: The social Networks I will use to promote my content are
my social media page and LinkedIn. I will share each project on my
social page to keep my presence online and show my work to future
clients.
• Website: I will use my digital portfolio to help bring awareness to
my brand by having my demo reel display and having clients
testament to the work I have done with them.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor I will seek is someone in the Creative Director or Editor.
• I am looking for an individual with experience in creative
thinking, attention to detail, and stress tolerance. Who also have
the skill in time management, judgment, decision-making, and
problem-solving. I will be looking for a mentor after graduation
from school by January 2024.
Formal Education
• Business Entertainment BS Full Sail University Nov
2023
Technical Skills
• Editing After Effects- LinkedIn Learning- January 2023
• Animation- LinkedIn Learning by October 2022
• Sound Editing-LinkedIn - June 2023
Soft Skills
• Communication- LinkedIn Learning September 2022
• Critical Thinking-LinkedIn Learning December 2022
• Time Management - LinkedIn Learning- June 2022

14. Santa Margarita Maldonado
“
Do you know how a lack of communication can be frustrating during the filming
and editing process? Well, I have open communication with my clients by having
them be a part of the process from beginning to end and asking many questions
about their visions; I even encouraged them to give feedback for the video. In fact,
I have a client that also calls for me to collaborate with her for events for the city,
and it's because we build that open communication from the start and build that
trust.

15. REFERENCES
Summary Report for:27-4032.00 - Film and Video
Editors(n.d).onetonline. https://www.onetonline.org/link/
summary/27-4032.00
Summary Report for:27-2012.00 - Producers and
Directors(n.d).onetonline. https://www.onetonline.org/link/
summary/27-2012.00
Summary Report for:27-1011.00 - Art
Directors(n.d).onetonline.https://www.onetonline.org/link/
summary/27-1011.00
ForticheProduction(n.d).glassdoor.https://www.glassdoor.com/
Overview/Working-at-Fortiche-Production-EI_IE2145145.11,30.htm
ForticheProduction(n.d).forticheprod.https://
www.forticheprod.com/career
ForticheProduction(n.d).Logo[image]
https://www.forticheprod.com/career
Carmel G.(n.d).LinkedIn. https://www.linkedin.com/in/
giladcarmel/
Carmel G.(n.d).LinkedIn Portfolio[Image]. Retrieve from
https://www.linkedin.com/in/giladcarmel/
Osagu C.(n.d) LinkedIn. https://www.linkedin.com/in/
candaceosagu/
Osagu C.(n.d).LinkedIn Portfolio [Image]. Retrieve from
https://www.linkedin.com/in/candaceosagu/
Winther D.(n.d). LinkedIn. https://www.linkedin.com/in/david-
winther-0a923314/
Winther D.(n.d).LinkedIn Portfolio[Image]. Retrieve from https://
www.linkedin.com/in/david-
winther-0a923314/
Jimenez C.(n.d). LinkedIn. https://www.linkedin.com/in/
cojimenez/
Jimenez C.(n.d). LinkedIn Portfolio. [Image]. Retrieve from
https://www.linkedin.com/in/cojimenez/
Franco L.(n.d). LinkedIn . https://www.linkedin.com/in/
lilofranco/
Franco L.(n.d). LinkedIn .[Image]. Retrieve from
https://www.linkedin.com/in/lilofranco/
YouTube Production Assistant(n.d). LinkedIn. https://
www.linkedin.com/jobs/view/2872958795/?
alternateChannel=search&refId=H%2BsUkVMbBzE%2B8ue8vTduQg%
3D%3D&trackingId=wQTxG7h9PTbUZMRB73c61A%3D%3D
Producer's Assistant(n.d). LinkedIn. https://www.linkedin.com/
jobs/view/2905082751/?
alternateChannel=search&refId=xbmwoubWZpXtMByG7Z%2B7iQ%3
D%3D&trackingId=OvHqdXcbV1HUMmRVhWmpkw%3D%3D
OIF Studio.(n.d). facebook. https://www.facebook.com/
OIFstudio/?ref=page_internal
Florida Film Network-South Florida.(n.d). facebook. https://
www.facebook.com/groups/FloridaFilmNetworkSFL/about
Meet, Learn, Pitch & Startup. Startup Saturdays
@theSpotWynwood is an evening for Startups, Investors,
Innovators, Entrepreneurs & more.(19 March 2022). eventbrite.
https://www.eventbrite.com/e/start-up-saturdays-the-spot-
tickets-163271053115?aff=ebdssbdestsearch