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Assigment 5.pptx

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Assigment 5.pptx

  1. 1. CONTENT MARKETING FOR the TRAVEL INDUSTRY
  2. 2. Simple, Informative and Convincing examples for content marketing.  The Travel Magazine – It's informative, with precise details expressed by those who have been through the experience. https://www.thetravelmagazine.net Clickandgo.com – With its concept, which manages the greatest last- minute offers, it has entered the distant corners of the globe. https://www.clickandgo.com/ Tripadvisor.com - Expertly updated travel suggestions with full information about each location, including lodging and sightseeing. https://www.tripadvisor.com/
  3. 3. The Travel Magazine – For people who enjoy traveling, The Travel Magazine is a travel site with highly educational, positive, and inspirational articles. They are perfect storytellers. The magazine is made of both pictures and print. Good content with the right keywords on the first page helps visitors to easily navigate and check the important travel options which helps to make an easy and quick choice.
  4. 4. The Travel Magazine content marketing team seeks to demonstrate to visitors the site's versatility beyond just a simple search engine. Travel Magazine is demonstrating through the magazine that there are authors, researchers, and editors who are familiar with and thoroughly evaluate places for their articles. They have separate reviews for specific categories eg : Accommodation Bar & Restaurants Cruise Reviews APP Reviews Book Reviews Product Reviews Theatre Reviews
  5. 5. The Travel Magazine – Photos They have the perfect selection of pictures related to the content. Every page has different information to share for which they selected related pictures with good quality. This indicates the travel as luxurious with simplicity and at ease. Each picture has good visuals and typography.
  6. 6. This article very handy to explore place in short duration. This page unique category which is 24/48 Hours In….this is not seen on any other website as it gives confidence and clear guides for things to do in different cities for those who only have 24/48 hours to spend time in different European & UK cities. Every interesting city has been perfectly described with relevant pictures.
  7. 7. clickandgo.com The very first page is attracting customers of all segments. They have mentioned the keys points using the right content that every traveler looks for.
  8. 8. clickandgo.com They have an excellent page with a load of podcast episodes with different travel options. There is an excellent match with the picture, audio, and good content. https://www.clickandgo.com/clickandgo-travel-podcast
  9. 9. https://www.clickandgo.com/blog/2022/07/07/10-reasons-to-go-on-a-cruise-holiday/ This webpage has good content for Travellers who are interested to explore place thorough cruise. This page has perfect combination of photos with right content for convincing the visitor to plan their cruise trip. 10 Reasons to go on a Cruise Holiday
  10. 10. Clickandgo.com The site contents are convincing and attract customers from different segments, allowing them to offer a different experience to travellers. The outstanding feature about Clickandgo is that they personalize their website so that each user sees a unique homepage. 10 tips for travelling with young kids, from a mammy of two under two https://www.clickandgo.com/blog/2022/11/19/10-tips-for-travelling-with-young-kids-from-a-mammy-of- two-under-two/ This article is perfect for mothers who are planning their first travel trip with their children. Especially giving details like how to smartly pack for the trip, carrying suction toys, booking spacious accommodation etc. And perfect selection of pictures against each suggestions.
  11. 11. TripAdvisor Forums The website saw that user reviews were drawing more visitors. Since the website welcomed user contributions, it has become well-known for its informative posts from actual travellers. Actually, the site's progress to the top spot among travel accommodation sites is mostly due to user- generated content. User-generated content can be a successful content strategy, as TripAdvisor has demonstrated. In addition to being a reliable kind of material, it is also self-sufficient and requires no effort on TripAdvisor's part.
  12. 12. Things to do in Dublin : This webpage has great travel content by capturing the travellers interest by giving different ideas to plan the travel trip in and around Dublin. For example 1) Popular things to do 2) Ways to tour Dublin 3) Recommended for you 4) Top Attraction in Dublin 5) Days trip 6) Bus Tours 7) Cultural Tours 8) Private and Luxury 9) Walking and Biking tours 10) Sightseeing and Tickets & Passes 11) Outdoor activities 12) Food, Wine & Nightlife And finally ending with the travelers feedback as user- generated content. This website has concentrated on providing readers with information on "how to arrange a brilliant time within their budget. striking a balance between content that is aspirational and realistic. https://www.tripadvisor.com/Attractions-g186605-Activities- Dublin_County_Dublin.html
  13. 13. Taste the World in One City: New York City Here’s a guide on where to discover global gastronomy in the Big Apple. https://www.tripadvisor.com/Articles-l5Gnhue921yo- Global_restaurants_nyc.html This page offers interesting information about various foods from different countries. Each nation's cuisine is accurately portrayed by a perfect photo selection of food images with a nice description.

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