Sandrine ANDRO

Paris Area, France France

Director of Strategic Planning and Social Media department

Advertising / Marketing / PR

With over twenty years of experience in advertising, sales promotion, nurture and digital marketing in various organizations, and after selling my own agency back in 2007 to Makheia Group, I established the Strategic Planning division for Makheia Affinity, a marketing services agency located in Paris. I run, after having established it, the social media's department of Makheia Group. I consider my clients’ issues through the prism of the brand vision. This vision consists of an encounter between the nature of the brand and the expectations of the customers. Comforted by the rise of interactive Web, transforming stakeholders into real targets, assumption is clearly intensifying now. E-r.