The document outlines the philosophy and practices of the fashion brand SMK. SMK focuses on sustainability and local sourcing. It does not use fur or leather and donates 5% of profits from each collection to a related non-profit organization. All designs, items, and production are done in Seoul, South Korea using local materials and suppliers. The brand was founded in 2014 by Sandra Meynier Kang, who has a background in fashion design and international marketing.

1. s e a s o n 2 0 1 5

2. PHILOSOPHY
“Future is not just about having one, but rather starting to
create it, from today, while respecting every single life,
every single labor. Positive growth
of the environment is achievable.»
SUSTAINABILITY MANIFESTO
ANIMAL PROTECTION
The brand SMK engages itself not to use fur nor leather and stand
up for animal protection and rights.
BUY LOCAL
The brand SMK manufactures all of its collections and samples in
Seoul, Korea.SMK suppliers for fabrics; accessories and trims are
also based in South Korea.
SOCIAL, HUMAN AND VOLUNTEER IMPLICATION
WITH A NEW ASSOCIATION FOR EACH COLLECTION
SMK engages itself to donate 5% of each collection benefits to a
non lucrative association which has a relation with the thematic
that has been worked on during the season.
COMPONENTS, MATERIALS AND FABRICS ARE
CHOSEN THOROUGHLY UPON THEIR COMPOSITION
AND AVAILABILITY IN THE LOCAL MARKET
SMK tries to carefully select available and local materials upon
their composition to create the collections.
A FEW WORDS ABOUT SMK
AND SANDRA
Along with the seasons and tendencies, SMK offers you
every year a wide range of items composed of women,
men clothes and accessories.
SMK is a friendly ready to wear label.
All our designs and items are produced in Seoul, South
Korea.
SMK is a company respecting gradually the principles of a
sustainable growth.
A STORY FROM FRANCE TO KOREA
/ Paris 2008 / Graduated from L’Atelier Chardon Savard
/ March 2009 / Joined the brand “SU 75 PARIS”, as the
women collection designer where she also had a role in
production, international marketing and sales.
/ october 2010 / Sales agent for several french brands in
South Korea.
/ March 2012 / she worked for the korean denim brand
“Placjeans” as an overseas marketer, where she acquired
the knowledge about how korean companies are working.
/ november 2012 / She took part in the Reality TV Show
hosted by DOOTA « Top Designer » a fashion contest
taylored for korean designers. With this enriching
experience, she became the International Marketing
manager for the korean designer brand : Cres. E Dim.
/ March 2013 / She developed her own label YESIMFRENCH,
a collection composed of basic items.
/ august 2014 / Sandra Launched the brand SMK.
RETAILERS
EUROPE
LE66, Paris, France
ARPETE, Lyon, France
ALIAS, Mortsel, Belgium
VERO IMAGE, Schilde, Belgium
SCHUBERT TASCHEN & ACCESSOIRES,
München, Germany
POP ROCKY, Stuttgart, germany
DOTTI’S, Zurich, Switzerland
MADZONE, Milano, Italy
ASIA
ATRIA, Seoul, Korea
HUIJING, Hangzhou, China
MODA GIRLS, Guangzhou, China
THE OOAK, Shanghai, China
STUDIO K, Shanghai, China
XIAOSHIGUANG, Hong Kong
NEU ! , Taiwan
AKOON, Riyadh, Saudi Arabia
BOUTIQUE DE JOIE, Jeddah ,Saudi Arabia
LE66, beirut , Lebanon
LE POP UP STORE, Dakar, Senegal
AMERICA
NEW CLASSIC, Alberta, Canada
FAUXMOOD, New York, USA
ONLINE
APPARA CHIC (fr)
SHOPETHIC (fr)
CARNET DE MODE (fr)
L’EXCEPTION (fr)
NOT JUST A LABEL (uk)
THE VELVET CLOSET (uk)
FLORA GARMENTS (uk)
HIPICON (tk)
GARMENTORY (usa)
WE ARE SELECTERS (sp)
WLLWPOPUP (aus)
TRENDHOOD (kr)
CONTACT
+82 10 4062 6920
2F, 544-20, sinsa-dong, gangnam-gu,
Seoul, Korea.
mobile
office
w w w . s a n d r a m e y n i e r k a n g . c o m
F O R B U S I N E S S I N Q U I R Y
business@sandrameynierkang.com
F O R D E S I G N E R I N Q U I R Y
designer@sandrameynierkang.com
F O R P R E S S I N Q U I R Y
press@sandrameynierkang.com
F O R O N L I N E S H O P I N Q U I R Y
shop@sandrameynierkang.com
Belgium showroom
q.c.fashion@me.com
International Online showroom
www.lenewblack.com/smk/
Korea showroom
jy@atriainternational.com
China showroom
somi.showroom@gmail.com
Korean press office
rhiannon@shepherdandmay.com