5. 91 percent of adults keep their smart phones within arm’s reach.
(By: Morgan Stanley)
Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More
than half lead to sales.
(By: SearchEngineLand)
There are 6.8 billion people on the planet at present. 4 billion own mobile phones. (But
only 3.5 million use a toothbrush. Oy!)
Source: 60SecondMarketer.com.
As noted 91 percent of adults have their smart phones within arm’s reach. And that was
as of 2007. I would wager the sum is closer to 100 percent now.
(Source: Morgan Stanley)
6. • There are 271
million mobile
subscribers in the
U.S. alone.
• 51 percent of U.K.
mobile subscribers
have a smart
phone. 49 percent
of U.S. mobile
subscribers own a
smart phone.
• Brands using SMS
successfully reach
95 percent of smart
phone and non-
smart phone users.
•(Source: GoMoNews.com)
7. 90 percent of text messages get read within 3 minutes of delivery.
(Source: ImpigeMobileStrategy.com, 2011)
As earlier noted, 9 out of 10 mobile searches lead to action. More than 50 percent lead to
sales.
(Source: SearchEngineLand)
Here’s a golden gem: Mobile perform 4-5x better than online ads for key metrics such as
brand favorability, awareness and purchase intent.
(Source: Neilson Study, 2012)
8.
9.
10.
11. More and more people are going mobile (28% of internet usage is now done on
phones).
Responsive design is being championed as the next big thing and has been
adopted by many big name companies.
Responsive design makes your company appear on the cutting edge of
technological development.
Data suggests that most users prefer to read on the mobile web than on apps.
12. Responsive design makes your content easier to scroll on all platforms.
Its fluid grid allows for seamless resizing.
Less cluttered content makes reader engagement easier.
Consistency and familiarity across platforms enforces your brand identity.
13. Google wants you to go responsive!
Having a uniform URL makes it easier for Google to crawl your site.
With responsive web design, you can reap the full benefits of mobile back links
and shares.
Uniform URLs means you can better consolidate and revaluate your overall SEO
strategies.
Responsive layout makes image optimization easier.
With fewer http requests, you’ll have fewer broken links.
14. Google recommends that “webmasters follow the industry best practice of using
web design, namely serving the same HTML for all devices, using media queries to
decide rendering on each device.”
To put this into more basic language, Google recommends the use of media
queries, which form part of the backbone of RWD. Media queries allow websites
to adapt to any screen size. So, a basic translation of this quotation is that Google
believes it to be a best practice to use RWD.
15. Customer only has to pay for the development
of one website.
No mobile apps or mobile websites are
necessary.
There’s only one website that needs support
too, so this cuts down on monthly web
support costs. Publishing new content is
easy when there’s only one place for it to go.
So no matter who is doing the updating, it’ll
save a lot of time and money.
16. With the right planning, RWD can allow for
some efficiency because you will not
have to create all new content for every
channel you want to reach.
Instead, you simply need to adjust the
amount and layout of the visual content
that you have initially created. From a
responsive “code” design perspective,
programming and deploying stand-alone
code for multiple channels is not
required.
Efficiency is gained because one “set” of
code can account for the additional
channels, allowing for a single code
change to migrate across every channel.
17. It improves your Business.
It improves your SEO.
It Saves money.
It saves time.
It lets your website perform better.
It lets your customers find information easier - anytime and anywhere.
Google Recommended It.
Provides User Friendly Environment.
18. Test yourWebsite Responsiveness through this link
https://www.google.com/webmasters/tools/mobile-friendly/
Goomitechnology.com
19. Over 50% of internet traffic is from mobile devices and this is growing everyday.
How does your website look on mobile? Open it now and have a look. Is it up to your
standards?
If not, you can find the perfect designer and developer for your mobile experience on
Goomi.