Digipak Advert Final

1. DIGIPAKADVERT
In orderto create the digipak postermygroup andI usedthe ‘Publisher’.We usedthis software
because itwaseasierto editwiththe use of imagesand textboxestocreate an effectiveposter.
Thisis our final digipakadvert.We decidedtouse ‘brownandyellow’ asthe background because it
connotesthe ideaof a girl and a boy inlove.Furthermore,atthe bottomcornerwe have usedthe
"Rock NationLabel"againwiththe red symbol topromote the recordlabel,since the ideaof the
digipakadvertisto promote the artist alongside withthe recordcompany.The image thatwe have
usedisfrom one of the scenesusedinthe musicvideosoit maybe familiartothe audience.The
advertalsosuggests thattheyare bothin love whichrelatestothe artist(RihannaandChrisBrown).
Similarlytothe digipak,we have usedthe same picture andbackgroundcolour because itconnotes
love andlinksinwiththeiralbum;somethingwhichanaudience will recognise.The colourandthe
picture look more effective againstthe bright mise -en-scene asitcontrastsagainstthe colour;
anotherfeature whichIusedonmy digipak. Usingbrightcoloursandclearbackgroundwill attract
our targetaudience andalsoencourage themtobuy the album
Also,withmydigipakadvertwe decidedtopromote theirsong,we achievedthisbypromotingour
musicvideoanddigipakadvertonsocial mediasuchas Facebook,twitterandYouTube sotheir
audience will know.Thisisalsoacommon feature indigipak adverts;withthe aimof themto
promote whentheyare ontour so thisincreasesthe ticksales.
Overall Ithinkmygroup andI have createda professional poster.Itiseffectiveaswe have used
conventionsfromourDigipakandMusicVideotoadvertise.The use of the brightcoloursrepresents
the excitementinourvideo.
Lastlythe use of the image on the genre effectivelyandbringsoutthe texttothe audience,whichis
encouragingforthemto purchase the music.