3. About me Decadesworking with Semantic Technologies in finance, government, insurance and more Currently – Major Online Retailer SD Semweb organizer, assistant SF organizer, etc Added goodrelationsrdfa onto some 900,000 item pages Looking at all kinds of backlinks from many e-tailers sites certainly demonstrated the necessity for structured data within web pages or a “less gameable” search solution.
4. What I am going to talk about The Wave How to catch it Why The catch? Demo
5. Some basic definitions RDFa - RDF in attributes Rich snippets, embedded structured data on html pages Typically used initially by the search engines to enhance displays in SERPs Rich Snippets yield increase in CTR (Click Through Rate) Initial claim – no change in search rankings
7. The Wave Yahoo Google Facebook Many others, but focus on SEO
8. Adoption/Usage First used by Yahoo, Searchmonkey, Feb 2008 Full RDFa support Products News Events Video Documents Local
9. The Demise of Searchmonkey Continued Support for RDFA snippets
10. Adoption/Usage - GOOGLE Rich snippets introduced May 12, 2009 Reviews People Events Businesses and organizations Reviews Recipes Breadcrumbs Local Search Video Images Products http://rdf.data-vocabulary.org/#
11. Rich Snippets Google now supports Rich snippets for People Events Businesses and organizations Reviews Recipes Products Breadcrumbs Local Search MAY 12, 2009 http://rdf.data-vocabulary.org/#
29. How to catch the wave Add rdfa to your website Either directly or using tools Great goodrelations support for rich snippet generation Wordpress plug ins and other tools available Drupal support Others
31. Benefits Increase in CTR Visibility in search engine verticals Local search Shopping Definite ranking increase for verified, validated data (e.g within product search) Visibility in other engines/apps consuming RDFa Mobile usage – massive market Strong need for structured markup Combat spam Make information more findable Read more an schema.org …
32. Increase in CTR Yahoo performed a study that showed > 15% increase in CTR on some sites as a result of using Rich snippets
33. Search Engine verticals Additional rewards for encoding rich snippets on your site. Search verticals leveraging consumption of structured data Products, recipes, places ..
38. So what is the catch or is there one? Adoption Ease of use Standardized vocabularies Complex nesting of divs and spans There is a need for standardized vocabularies, so how can we now best leverage microdata and Schema.org? June 2, 2011 JUST IN TIME FOR SEMTECH 2011?
39. RDFA VALIDATORS AND TESTERS RDFA official site:http://check.rdfa.info/ Sindice Inspector: http://inspector.sindice.com/ Yahoo Objectfinder: http://developer.search.yahoo.com/help/objectfinder Google rich snippets tester: http://www.google.com/webmasters/tools/richsnippets New tool in Gruff – Demo to follow
40. Barbara Starr Email: bstarr@Ontologica.us Twitter: @BarbaraStarr DEMO How to use allegrograph visualization to ensure your RDFa is correct
