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2016 ACC Conference / Arfa Sayed
1. Digital and Social Media
Success
Thursday, April 21, 2016
Arfa Syed, Auto Care Association
Automotive Communication Council
Annual Leadership Conference
2. Going back to the basics: When
was your last digital audit?
3. to
• eCommerce
• Websites and mobile
applications
• Animation
• Social media
• Video
• Augmented reality
• Virtual reality
• Data visualization
• Location-based services
• Interactive Storytelling
Voova Digital Marketing Wheel
Digital media is content that is stored in
digital formats and usually distributed
online.
4. • Website
• Blog
• Social
• Online Ads
• Mobile Ads
• SEO
• Inbound vs Outbound
• SMS
• Wikis
www.soniseo.com
Digital Wheel- Channels
5. Social media marketing refers to the process
of gaining traffic or attention through social
media sites.
• Facebook
• Instagram
• Twitter
• Pinterest
• Google+
• LinkedIn
• YouTube
• Snapchat
Social @Ogilvy
6. Inbound vs. Outbound Marketing
Outbound marketing included trade shows, seminar series, email blasts
to purchased lists, internal cold calling, outsourced telemarketing, and
advertising.
Inbound marketing helps you "get found" by people already learning
about and shopping in your industry attracting visitors naturally through
search engines, blogging, and social media.
7. Inbound vs. Outbound Marketing
Where are your efforts?
Now and in the future?
Do you have an active INBOUND
approach?
8. Inbound vs. Outbound Marketing
Where are your efforts?
Now and in the future?
Do you have an active INBOUND
approach?
19. Who is the Video Champion?
Battle of the
Video
Platforms
What is the main difference between
the video platforms? INTENT
20. The AdBlockalypse
Ad
Blocking
Last year, Adobe and Pagefair released a report that found that nearly 200
million people around the world use some form of ad blocker, costing
publishers $22 billion in lost ad revenue in 2015.
Sources: Wired Magazine, The Guardian and Emarleter
21. VR and AR
VR 1.0
Hardware and software in the space will rake in an
estimated $2.3 billion in revenue for 2015 worldwide,
vs. $90 million in 2014, according to research data
from Statista. By 2018, the firm expects sales of virtual
reality products to reach $5.2 billion.
Source: CNBC
22. Virtual Reality
VR 1.0
VR solves a huge problems marketers have around
engagement and awareness for the following reasons:
1. Immersive – users wearing a headset are
completely immersed in the content meaning fewer
distractions and more attention on the message.
2. Impactful – the intensity of a VR experience is
greater than traditional media generating strong
emotions in its users which are linked to real
behaviour change.
3. Memorable – our brains are built to remember
events linked to locations, this means that VR
experiences have a longer trace in the audience’s
memory.
4. Novel – with high media and public interest in VR
early adopters can benefit from favourable media
exposure.
Source: www.mbryonic.com/best-vr/
23. Connect with us: www.autocare.org/social
Social Networks
• www.facebook.com/autocareorg
• https://twitter.com/autocareorg
• https://www.youtube.com/autocareorg
• LinkedIn Blog (search Bill Hanvey)
• tiny.cc/autocareorg_linkedin
@arfasyed1