4. 8 5%
M I L L E N N I A L S
H AV E N ’ T V I S I T E D
A N U R G E N T C A R E
I N T H E PA S T Y E A R
SOURCE: MARS 2016
5. T H E I N D U S T RY
7,100&GROWING
BRINGS IN APROX
$16 BILLIONIN REVENUE
PHARMACY OWNED CLINICS
PRIMARY CARE/ PHYSICIANS
OTHER PRIVATELY OWNED URGENT CARES
3.5ANNUAL GROWTH
%
SOURCE: UCAOA/ IBIS
8. T H E FA C T S
M E D I A A G E N C Y ?
Website & Blog
Instagram @citymd (836 followers)
Twitter @CityMD (3,544 followers)
Linkedin @citymd (6,467 followers)
O W N E D M E D I A E A R N E D M E D I A
No well respected campaigns.
PA I D M E D I A
IN 2015
-Search: $782,400
-Outdoor: $472,900
-Display: $15,300
-Mobile: $0
P R I VAT E LY O W N E D C O M PA N Y
DR. RICHARD PARK // CEO JESSICA CHAN // CREATIVE DIRECTOR
T O TA L M E D I A S P E N D : $ 1 . 3 M I L L I O N
IN 2015
APROX 450% INCREASE FROM 2014 TO 2015
SOURCE: KANTAR/ AMBULATORYADVISOR/ LINKEDIN/ FB/ INSTAGRAM/ TWITTER
9. W H Y C I T Y M D ?
NEW AND GROWING WAY
TO CARE FOR MILLENNIALS
IDENTICAL VALUES
NO MEDIA AGENCY
CITYMD IS PROMISING EXPANSION
NOT WELL-KNOWN OR DISTINGUISHED
SPEAKS TO US
11. M I L L E N N I A L S
O U R TA R G E T
ages 18-34
largest population in the U.S.
5 0%
visit doctor less
than once a year
9 3%
did not schedule
preventative
visits with doctor
4 2%
most likely to
cancel checkup
because too busy
3 6%
treat themselves
at home before
seeing a doctor
2 8%
would rather
self-diagnose
SOURCE: CMI/ FORBES/ IBTIMES
12. VA L U E
convenience
easy access&
struggle to
findT I M E
$conscious of
C O S T
O U R TA R G E T
M I L L E N N I A L S
&
looking for a
S A F E ,FA S T , C O N F I D E N T I A L
place to get quick treatment.
13. O U R G O A L
MAKE CITYMDTHE DOCTOR FOR
MILLENNIALS
CREATEBRAND
AWARENESS
ENGAGETARGET
IN UNIQUE WAYS
ENGAGE
14. D R . B A N D Z 1 0 0
W H A T T H E Y ’ R E D O I N G R I G H T
E L I T E W O M E N ’ S C Y C L I N G T E A M
T RY I N G T O G A I N AWA R E N E S S
# J U S T WA L K I N
SOURCE: CITYMD/ FACEBOOK
15. 4 8%
go online 1x a week
f o r h e a l t h &
wellness purposes
6 4%
SEARCH SYMPTOMS
6 1%
SEARCH CONDITIONS
8 5%
SEARCH MOBILE
C R E AT I V I T Y W I T H S E A R C H
H O W W E C A N H E L P
17. # F O L L O W T H E D O C
TA K I N G T H E I R A S K D O C T O R B I D E A A N D E X E C U T I N G I T F U R T H E R
FOLLOW THE DOC ON CITYMD APP
DOC WILL GO AROUND NYC TO BRING AWARENESS
GIVE OUT HEALTH ADVICE
BAND-AID HANDOUT WITH APP CODE
#JUSTWALKIN TO MILLENNIAL LOCATIONS
SICK DAY
H O W W E C A N H E L P
18. F O L L O W T H E D O C
H O W W E C A N H E L P
20. “Our job and opportunity is to connect and integrate
with the rest of healthcare. Prevention, diversion, and
containment are areas we are all committed to in the
healthcare industry. We can do all of this and provide
the best care, and help reduce costs to help society.”
- - DR. RICHARD PARK, CEO
