9. History / Downfall
• The shoes is tied with the
Maoist insurgency in Nepal
that continued for a
decade .
• During civil war, anyone
seen wearing a pair of
Goldstar shoes was
enough to wind up in
Prision accused of being
part of the rebel force due
to its easy availability and
cheapness.
10. Raising
After the end of civil
war Goldstar now
decided to reinvent the
brand from durable to
fashionable shoes
brand with durability.
11. Raising
• Goldstar hired expert in
order to make its shoes
stylish and fashionable to
attract younger age groups.
• They started continous
improvement in the product
line and always looking to
adapt to
the changing environment.
12. Current situation
• The company envision
themselves to be a
benchmark in the footwear
industry serving consumer
with quality products.
• More than 3000 employes
are working in several
part of country producing
75000 pair every day. (70%
of female)