Presentation Explaining the Learnings for Indian Internet Retailers

1. Global Internet Retail
Perspective

2. Index
Iksula
• Team and Services
• Iksula Reach and Clients
US Internet Retail ( Numbers and Industry Stage )
• Number’s ( Size and Growth )
• Value Proposition , Categories and Formats
• Customers of Online Commerce
• Key Trends Shaping Digital Commerce
• Retail Mutates: Innovations Shaping Digital Commerce
Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )
• Consumers : Value Proposition, Categories and Formats.
• Digital Commerce Operations
• Supply
Food for Thought: Chicken or Egg?
• Questions

3. •Samarjeet is a B. Tech in Electronics & Instrumentation and an MBA from GIM.
•He has been with eBay www.ebay.in for 5 years and involved eCommerce marketing roles.
Samarjeet in his last responsibility was heading marketing of eBay services to e-retail
organizations. Samarjeet was also involved in setting up of one of India’s largest gifting portal
www.tajonline.com. Samarjeet has experience in the technology side of e-businesses and
has worked with California Software Labs www.cswl.com where he was involved in setting up
their offshore practice.
•Samarjeet as a Director at Iksula looks after Business Development, Organization Strategy &
Development. His experience with Internet Business and human resources is very vital for
managing outsourced projects
Samarjeet Singh
•DJ is a B.Tech from ISM Dhanbad and an MBA from IIM Kolkata
•He is an experienced hand in internet businesses having worked across functions and
projects . He has worked as General Manager Marketing & Sales in www.futurebazaar.com
and as the Head of Category Mgmt in www.ebay.in. He also brings in consumer marketing
experience having worked as a Product Manager and in Channel Sales in the consumer
durables industry.
•DJ as a Director at Iksula manages Operations. His understanding of client needs coupled
with analytical skills goes a long way in providing great service, insights and value to our
clients.
D.J. Basumatari
The Iksula Management Team
Successful professionals with rich experience in the internet space
Appendix – About Iksula

4. Iksula Services
Focused on end to end solutions for online retailers
Content Services
(Structured Catalog, Images)
Currently a Team of 40
Resources
Technology Services
(Web Design and Dev & Integration
Currently a Team of 20
Resources
Marketing & Analytics
(SEO, SEM, Analytics)
Currently a Team of
15 Resources
Back Office Services
(CS, order processing, accounting)
Currently a Team of
15 Resources
Iksula
Appendix – About Iksula

5. Iksula Clients
2 years of operations, but clients across 6 countries
• The largest retailer in India
• 3 Internet Retailer Top 500 Clients
• Across multiple industries –
jewelry, home, technology, gifts
and so on
Appendix – About Iksula

6. Index
Iksula
• Team and Services
• Iksula Reach and Clients
US Internet Retail ( Numbers and Industry Stage )
• Number’s ( Size and Growth )
• Value Proposition , Categories and Formats
• Customers of Online Commerce
• Key Trends Shaping Digital Commerce
• Retail Mutates: Innovations Shaping Digital Commerce
Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )
• Consumers : Value Proposition, Categories and Formats.
• Digital Commerce Operations
• Supply
Food for Thought: Chicken or Egg?
• Questions

7. US Internet Retail: The Growth Story
Number’s
( Size and Growth )

8. US Internet Retail: The Growth Story
Number’s
( Size and Growth )

9. The Consumer Propositions
Convenience
Amazon
Price
Shopping.com,
GroupOn,
Hard to Find
eBay
Value Proposition , Categories
and Formats

10. Convenience : The Consumer Proposition
Convenience
Books, Music,
Movies,….
Sit @ Home
and Get it
Selection
Deep
Research
Value Proposition , Categories
and Formats

11. Hard to Find
Antiques, Coins,
Radio Controlled
Toys ….
C2C Commerce
Cannot get it
Anywhere Get it
here
Local became
National with
second hand goods
Hard to Find: The Consumer Proposition
Value Proposition , Categories
and Formats

12. Inventory Clearance
Discount
Price
Electronics,
Computers,
Price Discovery
Auction, Volume
Aggregation
Price: The Consumer Proposition
Value Proposition , Categories
and Formats

13. Consumers and their Behavior Online
Customers of Online
Commerce

14. Consumers and their Expectations
Key Trends Shaping
Digital Commerce

15. Mobile the Next Driver of the Digital Penetration
Key Trends Shaping
Digital Commerce

16. Mobile the Next Driver of the Digital Penetration
Key Trends Shaping
Digital Commerce

17. Facebook on Mobile would further fuel
the Mobile Adoption
Key Trends Shaping
Digital Commerce

18. Mobile Commerce is to watch for …..
Key Trends Shaping
Digital Commerce

19. Mobile Commerce More Data
Key Trends Shaping
Digital Commerce

20. Social Media is the Key
Key Trends Shaping
Digital Commerce

21. Search Engine and their Relevance to
internet Retail
Key Trends Shaping
Digital Commerce

22. Videos would be an important
Product Content Driver
Broadband Adoption will Drive Video or Multi-Media Content.
Key Trends Shaping
Digital Commerce

23. Web ( The Media ): Key Trends in US triggering
commerce
The mobile is here to stay and get serious about it
Social Web is Big and would play a significant role in commerce
Google is the way people find things accept it
“Content is still the king” focus on the same
Key Trends Shaping
Digital Commerce

24. Index
Iksula
• Team and Services
• Iksula Reach and Clients
US Internet Retail ( Numbers and Industry Stage )
• Number’s ( Size and Growth )
• Value Proposition , Categories and Formats
• Customers of Online Commerce
• Key Trends Shaping Digital Commerce
• Retail Mutates: Innovations Shaping Digital Commerce
Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )
• Consumers : Value Proposition, Categories and Formats.
• Digital Commerce Operations
• Supply
Food for Thought: Chicken or Egg?
• Questions

25. Shopping Does not Change it Mutates

26. Sampling and Finding details about a product at a
image and a click
Sampling

27. Ease and Payments at a Click of a Button
Sampling

28. Buy using a text
Sampling

29. Buying as you think it in real world by
watching in real world through digital eyes
Retailing Experience

30. Buying as you think it in real world by watching
in real world by Digital eyes …..
Retailing Experience

31. Using the digital platform to offer in-store
experience
Retailing Experience

32. Format Innovation
Efficient Selling

33. How Service Retailing can use Digital ……..
Efficient Selling

34. Buying with Approval, Kaisa Lag raha hain?
Instant Show and Tell

35. What do my friends like? Peer Acceptance is
Key in Shopping Process. Isn't it ….
Instant Show and Tell

36. Buy with Approval of Friends and Family
Instant Show and Tell

37. Showoff and Share the inherent Needs post
shopping, Digital is here ….
Instant Show and Tell

38. Share your buys and it becomes a
recommendation within groups
Instant Show and Tell

39. Group buying behavior as we do it
Collaboration

40. Pay as a Group for Gifts and more…
Collaboration

41. Buy by Designing yourself, does it remind
you of Carpenter
Collaboration

42. Key Learning's
•Consumer, Consumer, Consumer, Consumer
•Digital platforms are not only for transaction management but all the
pre and post sales requirements
•Retailers should explore digital platforms to engage with their
customers

43. Index
Iksula
• Team and Services
• Iksula Reach and Clients
US Internet Retail ( Numbers and Industry Stage )
• Number’s ( Size and Growth )
• Value Proposition , Categories and Formats
• Customers of Online Commerce
• Key Trends Shaping Digital Commerce
• Retail Mutates: Innovations Shaping Digital Commerce
Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail )
• Consumers : Value Proposition, Categories and Formats.
• Digital Commerce Operations
• Supply
Food for Thought: Chicken or Egg?
• Questions

44. Key Components of Digital Retailing
The Indian Challenges / Opportunities
Content
Online
Marketing
Supplier,
Manufacturer
OR
Retailer
Consumers
Web ( The Media )
Technology
Back-office & Customer Service
3
214
Services

45. Indian Digital Commerce Consumer Value Proposition and
Categories: Significantly Underserved
Convenience
Future Bazaar
????
Price
Snap Deals
Consumer
Electronics,
Lifestyle
Hard to Find
eBay. In
Antiques,
Music
Instruments …

46. Indian Digital Commerce Consumer:
Expand the Reach by adding Mobile commerce and more
Its Half the Nation ( Mobile Users )
Vs
5% Using the Internet Through Desktops
The Choice is simple especially keeping with the cost
of smart phones dropping

47. Key Components of Digital Retailing Operations
Content
Online
MarketingTechnology
Back-office & Customer Service
3
214

48. Reach out to customers on all touch points:
You anyway have limited ones……..
E Commerce
Marketing Channels
Social Marketing
SEO / SEM
Selling on Online
Marketplaces
Feeds to Comparison
Shopping Sites
e-Newsletter / e-Mailer
Banner Ads
Online
Marketing

49. Digital Technology to be focused on reach
Technology
Content
Focus on Content, What else does consumer come to you for?
•Robust Vs Reach:
Ideally Both if one then “Reach”
•Do not Forget Mobile
•Retailers should explore digital platforms to engage with their customers
rather then a transaction medium only. Ensure Social Tools Integration
like Facebook, Blogs, Forums …
•Where is the Content???
•Content is must as customers Research, Compare and Purchase
• Post Purchase Content Reduces Customer distance and leads to
retained and a repeat customers
•Don't forget Video

50. Is Indian Story about Internet Penetration or
Lack of Applications or Content ?
Supplier,
Manufacturer
OR
Retailer
•Where are the Products?
•Where are the Formats?
•Where is the Service?
Believe in it and Invest for Future it will
Happen and would change the way
retailing forever

51. Is Indian Story about Internet Penetration or
Lack of Applications or Content ?
Supplier,
Manufacturer
OR
Retailer
•Where are the Products?
•Where are the Formats?
•Where is the Service?
Believe in it and Invest for Future it will
Happen and would change the way
retailing forever

52. Chicken or the Egg?
Supply First
Or
Buyers First

53. Iksula Contacts
Samarjeet Singh
Director
Email: samar@iksula.com
Appendix – About Iksula