When it comes to marketing your business, it can feel overwhelming to tackle every to-do on your list:
- Write great blog posts
- Publish regularly on social media
- Create video
- Send out engaging email marketing newsletters
It can feel like there is no possible way you'll ever tackle your laundry list of marketing to-dos on your own.
This is where hiring a Marketing Intern can be a game-changer.
Whether you've never thought to hire one, or you've considered it for some time now but just don't know how to get started, this is the session for you.
Interns can be an essential ingredient to any businesses success as they not only offer the student growth opportunities but can help your firm to grow as well.
We'll teach you everything we've learned through our own marketing internship program and show you how to run a successful one for your firm.
We'll discuss:
- Recruiting tactics and outlets
- Determining appropriate marketing projects to assign
- Ways to utilize technology for on-boarding, training and communication
and more!
How to Hire and Utilize a Marketing Intern to Grow Your Business
1. How to Hire and Utilize a
Marketing Intern to 🚀 Your
Business
Making interns a successful part of your marketing team
2. Housekeeping
● This webinar is being recorded, all attendees will receive the
replay.
● Throughout the presentation feel free to use the chat box for
public messages and Q&A panel for private messages with any
questions.
● We’ll be launching polls throughout. Responses are anonymous
and can be answered by clicking the buttons.
3. YOUR GUIDE
Samantha Russell
Chief Marketing & Business
Development Officer
Twenty Over Ten
Hello 👋
@SamanthaTwenty
samanthacrussell
https://twentyoverten.com/webinars to register for office hours!
5. WHY?
Hiring an Intern - What’s in It for Your
Business?
Boost your productivity - never enough hours
Students today understand social media in a way we don’t
Fresh set of eyes and perspective will generate new innovative,
creative ideas to boost your brand awareness
Give back to your community
6. WHY?
What’s in It for The Intern?
Paid work (at least minimum wage, average is $10-$15/hour) in a field they
are interested in.
Flexible scheduling and opportunity to work while in school
Chance to offer up creative ideas, develop new processes and solutions,
and leave a real mark on an organization
Great resume builder
7. Internship Guide for Financial Advisors
Get Our Complete Internship Guide, including tools to use and tasks to assign!
10. RECRUITING
● Local college and university job boards
● Job fairs
● Personal connections - ask on Facebook, Linkedin, etc
11. RECRUITING
● State that it is PAID!
● Explain your goals for position
● Outline the job responsibilities
● Describe skills they will
develop/benefits to joining
● Clarify duration (optimally at
least two semesters)
● Remote work environment
● How to apply
Develop a Great Job Description
Get our sample internship job description: Sample Digital Marketing Intern Job Description
14. TASKS
Cadence
● Original content: 1x week or bi-weekly (monthly minimum)
● Customized Content Assist articles: 1-3x week
Intern Tasks:
● Research topics, write outline or first draft of blog posts
● Source images and/or graphics to use
● Choose relevant Content Assist Articles and customize
● Link each blog post to at least 1 other page/post on your site
Full guide to 10 blog posts an intern can write to get you started:
https://blog.twentyoverten.com/10-blog-post-ideas-that-let-clients-and-prospective-clients-get-to-know-you-better/
Blogging
16. TASKS
Intern Tasks:
● Setup and optimize company/individual profiles
● Create editorial calendar monthly, outlining which content will
be posted each day
● Include weekly “round up” style post that links out to others,
tag those companies or individuals in posts
● Upon approval, load monthly content into social media
scheduler tool for posting:
○ (Hootsuite, CoSchedule, Hearsay Social, Twenty Over
Ten’s new tool, Lead Pilot 😎)
Social Media
19. Question 3:
I just need
help with one
project. What
types of
projects are
best for
interns?
20. ONE TIME PROJECTS
Create an
Annual
Report,
Whitepaper
or Guide
Get our full “How-to make an annual report using Canva” Guide:
https://blog.twentyoverten.com/creating-an-annual-report-for-your-financial-planning-business/
22. ONE TIME PROJECTS
Create an
Infographic
to be
shared
via
Email,
Social,
or on your
blog
Get our full Guide to Using Canva to make infographics:
https://blog.twentyoverten.com/canva-the-marketing-tool-youve-been-missing/
24. ONE TIME PROJECTS
Interview
local
businesses
or COI
to feature
on blog
Get our video 2 minute video guide on this strategy - #1 in driving more traffic:
https://www.youtube.com/watch?v=yMXs0BoLJNE&t=10s
26. Website/Landing Pages: Twenty Over Ten, Lead Pilot - coming soon!
Daily Communication: Slack, Email
Project Management: Evernote, Trello, Google Docs/Sheets
Social Media Scheduling: Hootsuite, Hearsay, Lead Pilot
Virtual Meetings: Zoom, WebX, GoToMeeting
Graphic Design: Canva
Email Marketing - Mailchimp, Constant Contact, Lead Pilot
Tech Tools Your Intern Might Use
27. Lead Generation. Lead Qualification.
The epicenter of your digital marketing.
Create Custom Content
Launch Brand-Centric, High-Conversion
Landing Pages
Segment Lists (clients/leads/and more)
Qualify Leads With LEAD Scoring &
Robust Profiles
Compliant, Secure & Archived
28. The Wait is Almost Over ...
Add your name at www.leadpilot.io
to be notified as soon as spots open up
30. GETTING STARTED
Set a welcome & orientation session up
Don’t throw them in the deep end without any support
Schedule weekly check-ins
Set realistic goals
Start Off on the Right Foot