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As an intern at the Vitamin Shoppe, I was given the opportunity to create original
social media content which was used regularly on the brand’s social channels. Here
are some examples of the content and the skills I gained on the job.
Twitter Party Scripts:
Pairing lifestyle pins
with relevant product
pins, which link back
to retail website to
drive traffic & sales.
SEO through text-rich
to Vitamin Shoppe’s
“snap and share”
section on the retail
site, enabling direct
CTA links based on
Working with vendors to
promote products through
social media contests
and engagement with
Themed conversations promote
products while simultaneously and
directly connecting consumers and
community with brands
Engagement Content (Continued)
Monsters University takes over Ramapo for Greek Week
Ramapo College, are you ready for the annual Scare Games?!
Well, not exactly.
Next week, hundreds of members from Greek organizations across campus will compete in
Greek Week, an Olympicstyle competition where fraternities and sororities team up and fight
for the bragging rights of best organization.
This year’s event is themed after the DisneyPixar movie Monsters’ University, a prequel to the
2001 hit, Monsters Inc. Each organization will be grouped into teams named after Monster’s
University’s Greek organizations, like Oozma Kappa, Eta Hiss Hiss, Jaws Theta Chi and Roar
Omega Roar. Throughout the week, each team will be seeking out ways to low score their
competitors. For instance, all week a Penny Wars will be going on in the student center. The
team with the highest amount of pennies at the end of the week wins all of the money.
However, putting in silver coins will automatically deduct the coin’s worth from the total of
And despite the lack of games like “Avoid the Parent” and “The Toxicity Challenge” like the real
Scare Games, there will still be plenty of events for Greeks to compete and earn points.
Sporting events, like basketball, volleyball, football, and rock climbing provide opportunities for
teams to earn points and rankings. Greek Week also provides unique opportunities for teams to
earn points in competitions like Jeopardy. One of the week’s most popular events is Greek Sync,
where each fraternity and sorority choreographs a dance routine, and the participants must lip
sync as well.
At the end of the week, the team with the highest cumulative amount of points will take home
the title of Best Scarers…oops, I mean winners. Many students love Greek Week because it
brings the Greeks together for a greater cause. Office of Fraternity and Sorority Life staff
member, Emily Schnier, says it’s a great way to unite the community as a whole. “Greek Week
always brings a sense of unity among all of the organizations,” she says. “It gives us a chance to
work together as a team and just have fun.”
Greek Week runs from April 5 through April 12. So, Ramapo Monsters, be ready for your scales,
paws, and claws to get down and play dirty!
Newswriting - Feature Story
Ore-Ida Foods, Inc.
For Immediate Release For More Information:
September 30, 2014 Samantha Forte
Director of Media Relations
ORE IDA TO OFFER STADUIM PROMOTION
BOISE, ID—The Ore-Ida French Fry company will begin offering a promotion in
conjunction with several sports arena and stadiums, offering a free ketchup holder with the
purchase of a large container of fries. The offer will be effective starting October 1, 2014.
“We know how inconvenient it can be at a venue balancing a large fry in one hand and a
mound of ketchup packets in the other,” said John Smith, brand manager for Ore-Ida potatoes.
“Our new free ketchup holder easily clips onto the side of the container, so you no longer have to
maintain a balancing act.”
The plastic clips will be printed with both Ore-Ida and Heinz logos. The ketchup holders
are reusable and can be used in future food ventures.
Since 1952, Ore-Ida is the most trusted name brand in frozen potatoes for its value,
convenience, great quality and family-friendly foods. Ore-Ida is a subsidiary of H.J. Heinz
Company, producer of The World’s Favorite KetchupTM
# # #
For more information, or to schedule an interview with John Smith, please call Samantha
Forte at 123-456-7890 or email Samantha at firstname.lastname@example.org.
Mock Press Release
The Sports Factory (TSF) Announces Tryout Dates for 2015 Season
TSF Academy announces its tryout dates for the 2015 season. The tryouts will be sponsored by
Nike and will be held in The Sports Factory on Saturday December 6th. All players wishing to
tryout will be required to reserve their spot by paying a small fee of $25 before December 1st.
TSF Academy will hold tryouts for the Spring 2015 season on December 6th, 2014 from
10am until 4pm.
TSF Academy is seeking dedicated and talented players for U8 U18 boys and girls
All players wishing to try out must preregister online before December 1st and will be
contacted by the coach prior to attending the tryout.
Tryouts will be held in our climatecontrolled facility in Lincoln Park, NJ.
TSF Academy has a philosophy in which players are developed without the help of
Each coach at TSF has a European Coaching license.
Links / Connect
Boys TryOuts: http://www.tsfacademy.com/tryouts.shtml
Social Media News Release