Invisalign marketing tips for practice success 2013
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Want to grow your Invisalign practice? Learn 15 ways to drive Invisalign patients into your practice through effective marketing strategies. Walk away with tips and tricks that can be implemented immediately.
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Invisalign marketing tips for practice success 2013
- 1. 15 Invisalign Marketing- Tips for Practice Success Rachel Mele 1
- 2. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “ ” Sesame Solutions & Services 2 • Inc 500|5000 company • Deloitte Technology Fast 500 • Fastest growing tech company in the US • Award winning suite of analytic-rich patient engagement tools
- 3. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “ ” Sesame Solutions & Services 3 Web Design Mobile Site Design Search & Social Sweepstakes Patient Login Reminders
- 4. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “ ” Start More Invisalign Cases 4 15 Ways To Get Patients
- 5. 5 #1 Invisalign Web Content
- 6. 6 #2 Invisalign Banner on Home Page
- 7. #3 Invisalign SEO Rank 7
- 8. The Top 10 sites without video may lose their ranking overnight. - Bruce Clay “Clear Braces Invisalign Orthodontist Braces 33.1K 450K 1.5M 2.74M #3 Invisalign SEO Rank Google Search Volume 8
- 10. #5, 6, 7 Social Media 10
- 11. 11 #5 Facebook 365 Days of Facebook Posts Ideas 20 Ways to Get more Facebook Likes
- 12. # 6 Facebook Sweepstakes Sweepstakes 238 new Likes during initial Sweepstakes 21 Facebook Recommendations 4 appointment requests
- 13. 13 #7 30-60 second YouTube Videos
- 14. 14 #7 30-60 second YouTube Videos
- 15. 15 #8 Blog Once a Week 32% greater website traffic 38% more time spent on sites 30% more pages per visit
- 16. Tips #1-8 Will Drive New Patients 16 93 calls per month 21 prospective patients on average
- 17. #9 Patient Appealing Website 17
- 18. #9 Patient Appealing Website Bio and Photo Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 18 Warm & Personable
- 19. #9 Patient Appealing Website What Works 19 • Before and afters (full face) • Easy-to-find office location • Payment options • Telephone and address on home page • Services/new patient page • Detailed, easy-to-use navigation menu
- 20. #9 Patient Appealing Website What Doesn’t Work 20 • Music and auto-play animation • Splash intro pages • Scary photos with instruments • Dark color schemes, particularly black and red • Content that leads consumers to perceive the practice as cold, unfeeling or institutional
- 21. #10 Mobile Enabled Website 21 Mobile browsing to exceed desktop browsing by end of 2013
- 22. Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications 22 #11 Share Your Smile on Facebook
- 23. 23 #11 Share Your Smile on Facebook
- 24. 24 # 12 Invisalign Day Promotions
- 25. 25 #13 Text in Appt Reminders
- 26. 26 #14 Ask for Invisalign Referrals via Email
- 27. 27 # 15 Newsletter w/ Invisalign Article
- 28. 365 Days of Dental Facebook Posts September 17, 2013 10:00am PDT Register by visiting: goo.gl/95KSNM Next Webinar 28
- 29. invisalign@sesamecommunications.com 877·633·5193 Sesame™ is a trademark of Sesame Communications. All other trademarks are the property of their respective owners. Copyright 2012 Sesame Communications Questions? 29