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The Agoge Sequence - Sam Nelson

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The Agoge Sequence - Sam Nelson

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The Agoge Sequence slide deck from Sam Nelson
Livestream: https://www.linkedin.com/feed/update/urn:li:activity:6555128262367027200

Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/

The Agoge Sequence slide deck from Sam Nelson
Livestream: https://www.linkedin.com/feed/update/urn:li:activity:6555128262367027200

Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/

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The Agoge Sequence - Sam Nelson

  1. 1. The Agoge Sequence
  2. 2. Ground Rules Have fleshed out Agoge Playbook
  3. 3. Ground Rules Do NOT add links, images, attachments, or videos. This can hurt outbound deliverability
  4. 4. Before and After
  5. 5. Old Sequence The Agoge Sequence Email #1 Opening Email Open Rate 29% Reply Rate 1.8% vs Open Rate 41% Reply Rate 4.5% Email #2 Follow up Email Open Rate 33% Reply Rate 4.2% vs Open Rate 44% Reply Rate 6.5% Email #3 Follow up Email Open Rate 29% Reply Rate 2.6% vs Open Rate 32% Reply Rate 6.0% Email #4 New Auto Email Open Rate 23% Reply Rate 1.4% vs Open Rate 37% Reply Rate 2.9% Email #5 Follow up Email Open Rate 24% Reply Rate 2.7% vs Open Rate 28% Reply Rate 3.5% Email #6 Follow up Email Open Rate 23% Reply Rate 2.2% vs Open Rate 26% Reply Rate 2.2% Email #7 Breakup Email Open Rate 18% Reply Rate 1.1% vs Open Rate 36% Reply Rate 4.0%
  6. 6. Why does it work?
  7. 7. Make an Entrance!
  8. 8. Triple Touch
  9. 9. Triple Touch Manual Email, LinkedIn Follow, Phone Call all same day
  10. 10. Initial Email Structure Subject Personalization Body Ask Subject Line Our current one is “connect?” General tips: -The shorter the better -Seem human -Talk to other SDRs/SDR managers at other companies to see what is working for them right now
  11. 11. Initial Email Structure Subject Personalization Body Ask Personalize the First Line Line #1 I saw that [something relevant you learned about the prospect that a robot couldn’t write]. Line #2: [Tie that into your value prop] Ex. I saw on Linkedin that you manage a team of brand new SDRs. Based on your role, and the success we’ve had speeding up ramp for new reps...
  12. 12. Initial Email Structure Subject Personalization Body Ask Clearly Articulate Value 1. Describe clearly the value you provide in the shortest amount of space possible 2. Keep this totally templated. It can be the same in every email Note: -We’ve found that customizing the entire email instead of just the first two lines causes little difference in open and reply rates.
  13. 13. Initial Email Structure Subject Personalization Body Call to Action Keep the call to action simple. Don’t include more than one call to action in an email. Ex. Would you have time to meet tomorrow at 9:00? Ask
  14. 14. Follow up emails!
  15. 15. Follow up Emails
  16. 16. Any Thoughts?
  17. 17. But does that work? The Agoge Sequence Email #1 Opening Email Open Rate 41% Reply Rate 4.5% Email #2 Follow up Email Open Rate 44% Reply Rate 6.5% Email #3 Follow up Email Open Rate 32% Reply Rate 6.0%
  18. 18. The first 3 emails are designed to show the prospect that you did personalization, and give that personalization as many chances as possible to be seen
  19. 19. Contains the personalization
  20. 20. Give the personalization two more chances to be seen
  21. 21. Use the opening line of your email for all of your calls!
  22. 22. Milk the personalization 7 more times in your call intros
  23. 23. Personalize Once Benefit 10 times
  24. 24. LinkedIn?
  25. 25. Connection Request Follow Pros If accepted, free InMails and access to data that is otherwise private More flattering that a connection request. Cons Some turned off by connection requests if they haven’t met you in person No access to free InMails or private data Choose your initial social touch
  26. 26. Use variation of opening sentence in your LinkedIn message What about the InMail?
  27. 27. LinkedIn will do everything in their power to get that message in front of your prospect. (and they have a lot of power)
  28. 28. Use a New Strategy for the Second Series of Emails
  29. 29. Personal Email Strategy
  30. 30. Attention - getting Email Strategy
  31. 31. Hail Mary Email!
  32. 32. Hail Mary Email!
  33. 33. Google: “Agoge Sequence” for the original article.

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