Summary of Audience
Feedback
By Sam Hulme

Audience Feedback
 During our ideas and concepts of our Media product, we
have created a questionnaire to ensure enough feedback is
necessary for strength and weaknesses. Also allowing our
group to answer future evaluative questions and to answer
our own questions on our contributions and improvements.
And finally allowing us for future references to apply similar
techniques and aspects.
 Our group has decided to create questions that would both
help us answer future evaluative questions such as
technological qualities and the questions also linked to our
quality of product. Our group also allowed us to discover the
true inner emotions and minor improvements towards our
media product. This also linked towards our representational,
narrative and cultural codes and conventions.
 Also designing the questionnaires had to influence and
ensure potential for Sociology and Media Studies Students
and teachers. Therefore creating a range of different
perspectives and opinions with different people specialized in
different types of subjects therefore allowing us to expand
knowledge and opinions over the media product’s
conventions from a sociologist and a media student’s point of
view.

Designing the Questions
 For the first question “How does the narrative make you feel?” our group
felt this was appropriate in order to evaluate and ensure our media
product incorporated a different post modernistic form of narrative. This
was also particularly useful for the other Media Studies students which will
allow them to express their representational ideas. The sociologist students
and teacher were also allowed to express their emotions and show a lot of
opinions to apply their theories and knowledge over the mise en scene’s
representation over society and political aspects.
 For the second question “Which genre would you associate the media
product with?” (Rock, Brit pop, etc.) our group used this question to
compare our media product to existing media products and show
whenever or not our media products ensures conventions of traditional
rock genre codes and conventions similar to Muse.
 For the third question “Which particular parts of the music video did you
find captivating or obscured? Why?” our group designed this question to
allow ourselves to observe the quality and individuality of our media
product. This also allows us to pick advantages and disadvantages over
our media product to ensure us if the media product links towards our
alternative rock genre. This would also allow us to evaluate our
technological aspects and to see the overall opinion to ensure if our
media product was being consumed by other audience members.

 For the fourth question entitled “Do you feel that the
media product could be distributed with a music video
institution such as MTV? Why?” our group felt that this
question allowed us to see if our media product could
be incorporated in global distribution to expand roots
and reputation. Also using the music institution example
MTV was useful due to researching its company
intentions and types of musical products. This question
also allowed us to become specific and linking to
narrative and genre allowing expansion of information
and ideas.
 For the fifth question titled “Which target audience
would you associate with the music video?” allowed our
group to see if our media product had clearly provided
uses and gratifications for our intended target audience
members consisting of teenagers. This also linked to the
fourth question due to music institutions such as MTV
targeting young audiences and allowing themselves to
provide needs and benefits towards societal groups.

 For the sixth question entitled “Do you feel the lyrics
were synchronous to the Media product? Why?” this
allowed us to find specific pleasures for the audience
to see if the media product was similar and
synchronous to the song. This questioned on the quality
of the music video’s use of conventions to express the
purpose of the song, which also links to whenever the
media product does provide the qualities for the target
audience. The question also allowed us to see if our
target audience found our technological and
representational qualities. This would be beneficial for
the future evaluation questions.
 For the final question entitled “ Overall do you feel that
the media product is more traditional or abstract? Why,
using examples? This allowed us to create different
perspective views from sociology and the media
therefore allowing us to find out the media product’s
characteristics and intentions. This question also
allowed both groups to summaries their conclusion of
the structure of the media product making it very
synoptic and suggest different opinions and specific
interests. This question also linked to the genre and
specific parts questions allowing us to expand similar
and different opinions over the media product’s form.

Feedback
 The audience has a different range of emotions that included
oppositional and a spectrum of ideas that made us
unsuspected and sometimes surprised over the that 2 people felt
that the narrative is very energetic and becomes more motive
and linking towards the consideration of the riots and fiery
scenes of the media product. 2 people also felt confused and
other 2 felt scared of the narrative making us wonder if our
media product was too negative and abstract against
traditional media conventions. Few audience members also felt
inspired, indigent, complicated, clever and powerful. And a few
referred to the riots scenes showing us that the riots build iconic
and representational conventions towards the genre also theme
of the media product.
 The audience members also questioned the genre identity of
the media product. From the questionnaire, a dramatic increase
of 22 people out of 25 that answered our questioned thought
our media product had mostly incorporated the rock genre. 1
person thought it incorporated the soft rock genre, 1 person
thought the media product had incorporated the brit pop
genre. And the final person was confused of the media
product’s integrity. Therefore this could provide us limitations and
opinions for our future evaluation questions.

A pie chart to represent the percentage
of people’s opinions over the genre of the
music video.
4 4 Key
% %
88%

 Audience members also thought that the media product has
included parts that were important and appropriate. Others
thought that our media product has used the news extracts
from present were very expressive and the laptop scene to
make it very effective. The flashing light and the different effects
made the media product very captivating with the use of
lightning and blurred editing with the riot scenes making the
media product very effective. The use of montage and imagery
made the entire media product interact with the destruction of
society and the change of background with colors making it
instable and show a lot of links to the narrative. The reality shots
such as the Totten ham riots made build a contrast of abstract
expression and reality. The riot footage and driving were very
impressive in terms of editing and footage showing a lot of
potential and different purposes. Overall most thought the
technological aspects were particularly useful and linked to the
narrative very effective and showed a lot of different themes
and perspective views.
 23 of the 25 audience members thought that the media
product should be effective for being incorporated with a
music institution such as MTV. Whereas 1 person didn't’t think the
media product. Most people thought that the media product
should be close to reality and thought the use of editing and
filming was useful. It was also generic and it was synchronous to
the music to create a lot of emotion and integrity across the
representational codes and conventions.

 12 of the 25 audience members that our group had
questionnaire thought the music video was mostly
targeted at teenagers. Whereas the rest of the 13
members out of the 25 thought completely different
ideas such as men, 20-30 year olds, 18-25 and 14-
30. This both intrigues us and made us shock that
our group did achieve some potential from the
target audience but however some didn't’t clearly
see that our media product was mostly targeted for
teenagers will create considerations and initial
thoughts.
 17 out of the 25 that our groups had questioned
thought that the music video had worked really
well synchronizing the lyrics with the media product.
Whereas 2 people didn't’t think so and 4 didn't’t
know. Our group felt very pleased but had few
considerations on those who said no and don’t
know due to the question linking towards the
narrative and genre of the media product.

Bar chart to represent the number of people’s
opinions over the target audience
16%
12%
Key
12%
12%
48%

Conclusion
 Finally to summarize the audience feedback, for
the last question most audience members felt that
the media product was contemporary to
approach, the use of drums, guitar and editing
were particularly useful and the media product
was traditional but parts of abstract were included
such as the use of colors and effects on camera
on the car and rear. The use of lightning and
editing also showed variety of montage and
settings therefore creating a lot of impact and
great use of footage. Some audience members
also compared our media product to others
through genre and settings by illustrating on
change and forms. Specific examples such as the
riots scene and the car scenes were used to
strengthen their ideas and explanations.