This document appears to be a program for the Salesforce Basecamp event in Stockholm. It includes information about keynote speakers such as Baman Motivala, Daljit Bamford, and Kjell A. Nordström. There is a schedule of breakout sessions on topics like sales cloud, service cloud, and marketing cloud. The event is thanking sponsors and promoting the use of the hashtag #SalesforceBasecamp on social media.

1. S A L E S F O R C E B A S E C A M P S T O C K H O L M
S A L E S F O R C E B A S E C A M P S T O C K H O L M

2. Baman Motivala
Salesforce
SALESFORCE WORLD TOUR D.C.
featuring the world’s most innovative thought leaders.
BASECAMP STOCKHOLM
•Stockholm•
Go Social: #SalesforceBasecamp
Daljit Bamford
Salesforce
Main PartnersOpening Keynote
Kjell A. Nordström
anInfosyscompany

3. With Thanks to our Sponsors
anInfosyscompany
Lightning/Industry Sponsors
Gold Sponsors

4. Entertainment
M U S I C A L P E R F O R M A N C E

5. FILM
OPENING MOVIE

6. S A L E S F O R C E B A S E C A M P S T O C K H O L M
A Celebration of Trailblazers
Baman Motivala
Vice President, ISV, EMEA
G O S O C I A L # S A L E S F O R C E B A S E C A M P

7. Transformation Digitalisation
2018
Our path together
Automation
20172016
Business as a platform for
change
20192015
Trailblazers

8. thank y u

9. We Are All Connected
Welcome to the Fourth Industrial Revolution

10. Ohana Culture: Engaging All Stakeholders

11. Salesforce Economy
Societal ImpactCustomer Success Ecosystem Growth
Volunteer
Hours in 2018
20K
New Jobs
by 2022
52K
GDP Impact
by 2022
$27B
Certifications
115K
Trailblazers
1M
AppExchange
Applications
6000

12. With Thanks to our Sponsors
anInfosyscompany
Lightning/Industry Sponsors
Gold Sponsors

13. Opening Keynote:
Baman Motivala, Salesforce
Daljit Bamford, Salesforce
Kjell A. Nordström, Business Guru &
Economist and Author
Breakout Sessions 11:00
Lunch 12:00
Breakout Sessions 13:00
Breakout Sessions 14:00
Coffee Break 14:45
Closing Keynote:
11:15 Retail
15:15, Keynote Room
•Stockholm•
14:00 FSI
13:00 Manufacturing
11:15 Lightning
09:15, Keynote Room
SALESFORCE WORLD TOUR D.C.
featuring the world’s most innovative thought leaders.BASECAMP STOCKHOLM
anInfosyscompany
Paige Boesen, Salesforce
Cristina David, Ericsson
Klas Danielsson, SBAB
Saman Saidi, Rädda Barnen
Tiffani Bova, Innovation Evangelist
G O S O C I A L # S A L E S F O R C E B A S E C A M P

14. DALJIT
BAMFORD
Chief Customer Officer

15. thank y u

16. Forward-Looking Statement
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995

17. Pretend You’ve Never Heard of
Salesforce as “CRM”

18. Customer
Success
Platform
Integration
Analytics Platform &
Ecosystem
EngagementIndustries
Communities
Marketing
ServiceProductivity
Commerce
Sales
Enablement
Trailblazer COMMUNITY
Intelligent
Customer 360
Get startedwithEssentials

19. Trailblazers
NO QUEUE,
NO CHECKOUT.
(NO, SERIOUSLY.)

20. Amazon-ization

21. 4th Industrial
Revolution
3rd Industrial
Revolution2nd Industrial
Revolution1st Industrial
Revolution
STEAM ELECTRICITY
COMPUTING
CONNECTIVITY
1700s 1800s 1900s Today
We Are All Moving Forward

22. Our Path Together
Industrial Revolutions are
those rare moments when
fundamental scientific
advances enable whole
new bodies of technology
to emerge.
This sets off waves of
business innovation that
creatively transform
companies, industries, and
ultimately the whole economy.
Technology
Applications
Scientific
Advances
Business
Innovations

23. SELF-
ACTUALIZATION
Pursue Inner Talent,
Creativity, Fulfillment
SELF-ESTEEM
Achievement, Mastery, Recognition, Respect
BELONGING – LOVE
Friends, Family, Spouse, Lover
SAFETY
Security, Stability, Freedom from fear
PHYSIOLOGICAL
Food, Water, Shelter, Warmth
Maslow’s Hierarchy of Needs
The Theory of Human motivation

24. SELF-
ACTUALIZATION
Pursue Inner Talent,
Creativity, Fulfillment
SELF-ESTEEM
Achievement, Mastery, Recognition,
Respect
BELONGING – LOVE
Friends, Family, Spouse, Lover
SAFETY
Security, Stability, Freedom from fear
PHYSIOLOGICAL
Food, Water, Shelter, Warmth
WIFI
BATTERY
Maslow’s Hierarchy of Needs….is evolving
The Theory of Human motivation

25. *http://www.kurzweilai.net/the-law-of-accelerating-returns
**https://techcrunch.com/2018/05/17/technology-innovation-on-the-second-half-of-the-chessboard/
We have reached the ‘Second half of the chessboard..’**
“63 doublings ultimately totalled 18 million trillion grains of rice” – Ray Kurzweil*

26. Trailblazers
The classrooms of the future?

27. Product & Industry Keynotes
“In many industries and countries,
the most in-demand occupations
or specialities did not exist 10 or
even 5 years ago, and the pace
of change is set to accelerate.”
“By one popular estimate,65% of
children entering primary school
today will ultimately end up
working in completely new job
types that don’t yet exist.”
- World Economic Forum The Future of Jobs
Higher Education in a World
Where Students Never Graduate

28. https://engineering.salesforce.com/salesforce-research-
deep-learning-breakthroughs-d83c8b2ac4c3
AI = Intelligent insights x Accessible use cases
Redefining how we will all connect and engage with our customers
”Our mission is to bring the power
of AI to CRM, and Salesforce
Research is focussed on bringing
cutting edge algorithms into the
Salesforce CRM ecosystem,
ensuring that our customers
benefit from the latest
breakthroughs in AI”
- Richard Socher Chief Scientist (Founder of Metamind)
November 2016

30. Trailblazers
Alexa……what shall we do next?

31. Einstein Voice Assistant
for Salesforce Users
Einstein Voice Bots for
your customer
Updates | Briefing | Dashboards
Introducing: Einstein Voice
“Talk to Salesforce”

32. Alexa…..Look!

33. “The Tech”
is no longer the hard part

34. Customer
Success
Platform
Integration
Analytics Platform &
Ecosystem
EngagementIndustries
Communities
Marketing
ServiceProductivity
Commerce
Sales
Enablement
Trailblazer COMMUNITY
Intelligent
Customer 360
Get startedwithEssentials

35. Collect
…with permission …with Humility …with Consideration
Evaluate Apply
The Big Data Version of the Hippocratic Oath

36. Thank you

38. FILM
BRUNELLO CUCCINELLI

39. PER FREDRIKSSON
& ROBERT NORDAHL
Lead S"uti# C#sultant
Master S"uti# Engineer

40. DEMO
B R U N E L L I

42. KJELL
A. NORDSTRÖM
Business Guru, Ec#omist
and Auth%

43. S A L E S F O R C E B A S E C A M P S T O C K H O L M
S A L E S F O R C E B A S E C A M P S T O C K H O L M

44. Breakout Sessions 11:00
Lunch 12:00
Breakout Sessions 13:00
Breakout Sessions 14:00
Coffee Break 14:45
Closing Keynote:
11:15 Retail
15:15, Keynote Room
•Stockholm•
14:00 Financial Services 13:00 Manufacturing 11:15 Lightning
SALESFORCE WORLD TOUR D.C.
featuring the world’s most innovative thought leaders.BASECAMP STOCKHOLM
anInfosyscompany
Paige Boesen, Salesforce
Cristina David, Ericsson
Klas Danielsson, SBAB
Saman Saidi, Rädda Barnen
Tiffani Bova, Innovation Evangelist and author
G O S O C I A L # S A L E S F O R C E B A S E C A M P

45. Product & Industry Keynotes
Build your agenda with the
Salesforce Events app
Blaze Your Trail, Today
Some suggested sessions:
SERVICE CLOUD
13:00
Room A4
MARKETING CLOUD
13:00
Keynote Room
EINSTEIN ANALYTICS
11:00
Room C1
INTEGRATION
13:00
Room C3
SALES CLOUD
11:00
Keynote Room
APP EXCHANGE
14:00
Room 26
COMMERCE CLOUD
14:00
Room A4
SALESFORCE FOR STARTUP
13:00
Room C1

46. With Thanks to our Sponsors
anInfosyscompany
Lightning/Industry Sponsors
Gold Sponsors

47. S A L E S F O R C E B A S E C A M P S T O C K H O L M
G O S O C I A L # S A L E S F O R C E B A S E C A M P

48. Entertainment
M U S I C A L P E R F O R M A N C E