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The Power of a Connected Nonprofit

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The social sector and philanthropy are transforming rapidly with nonprofits connecting to their communities in powerful new ways. Learn from innovative nonprofits that are leveraging social, mobile and cloud strategies to disrupt the status quo and revolutionise how they connect with employees, supporters, clients, partners and programs to accelerate the pace of change.

Publicada em: Tecnologia

The Power of a Connected Nonprofit

  1. 1. The Connected Nonprofit /SFDCFoundationAU in/andrewrhill @andrew_sf Andrew Hill Salesforce.com Foundation
  2. 2. 1% Time Equity Product 588,000+ Hours Service $55M+ Grants 20,500+ Non-Profit Organisations 1/1/1 Model Adopted by
  3. 3. The Connected Nonprofit Connected Employees Connected Programs Connected Partners Connected Supporters Connected Community Finance Communications Research Development Outreach Volunteers New Media
  4. 4. Today’s Speakers Deborah Warner Direct Giving & Database Manager Wyan Carter National Database Manager Matthew Brine Director Tania Cushion Subject Matter Expert, Support Services Jannis Bott Head of Technology
  5. 5. Direct Giving & Database Manager Australian Cancer Research Foundation Deborah Warner
  6. 6. Introduction to ACRF • Our aim is to beat cancer by funding world-class research. • We fund research into ALL types of cancer, in only the best research institutes right across Australia. • We are the only private Australian charity exclusively funding cutting edge research technologies and facilities. • State of the art equipment & technologies speed up the discovery process.
  7. 7. The Mass Spectrometer
  8. 8. ACRF CRM Journey Marketing Automation
  9. 9. Salesforce
  10. 10. Force.com Sites – Donation Portal
  11. 11. Radian6 – Social Media Monitoring
  12. 12. Wyan Carter National Database Manager Tania Cushion Subject Matter Expert, Support Services Leukaemia Foundation of Australia
  13. 13. Introduction to Leukaemia Foundation of Australia • Every 46 minutes someone in Australia is diagnosed with a blood cancer or related blood disorder • Estimated 11,500 new diagnoses every year • Blood Cancers are the second biggest cause of cancer death in Australia
  14. 14. Where we’ve come from
  15. 15. Project History • Fundraising first went live with Salesforce in 2012 • Fundraising then migrated to supporter360 (appiChar) in 2013 • Support Services went live in 2014 using custom functionality developed by appiChar
  16. 16. Connected Contacts • Over 150,000 contact records in the system • Over 15,000 organisation records • Who is in our database? What’s their story?
  17. 17. Transport Calendar
  18. 18. New Booking
  19. 19. Data Quality
  20. 20. Address Management
  21. 21. Accommodation Calendar
  22. 22. “from Notepads to iPads!”
  23. 23. Matthew Brine Director Jannis Bott Head of Technology The Fundraising People
  24. 24. The Fundraising People are a community of Inspired Difference Makers who are intent on changing the World for the better. Our fundraisers empower members of the public to support Not-For-Profits through a regular gift, joining our Charity Partners on the street and in shopping centres throughout the towns and cities of Australia and New Zealand. LOCATION: Sydney, Brisbane, Melbourne, Adelaide, Perth and Auckland COMPANY SIZE: 170 Employees INDUSTRY: NFP SOLUTION(S): Sales Cloud, Service Cloud, Portal Introduction to The Fundraising People
  25. 25. From clipboard to iPads: Challenges • Not For Profit organisations trust The Fundraising People to recruit regular givers on their behalf • More than 40,000 contact records in Excel were periodically crashing • 90% of the workforce operates on the street and in Shopping Centres and were using paper forms • Data was being triple handled and very inefficient • A more efficient, more accurate way to operate had to be found
  26. 26. • We rebuild fundraising processes in the cloud • Excel switched out for Sales Cloud - sales performance becomes visible to everyone for the first time • Chatter facilitates information sharing – everything from sales numbers to inspiring stories • Custom-built mobile app (HTML5) with PCI gateway set to revolutionise street fundraising process • From clipboard to iPads: Solutions
  27. 27. • Saving of four days per week of manual inputting paper forms • Immediate data validation including mobile numbers, address and email • Prompt processing of donor bank details reduces risk of attrition • Salesforce reports and dashboards drive sales and replace 2 full time “number crunchers” role From clipboard to iPads: Results
  28. 28. • 20% less work, real-time mobile signup • With their 170 permanent staff on the books, year on year sales growth sites at 40% • 8 new contracts signed with other NFP looking to increase their donations • 65% less data handling time - Cost saving in data entry alone is $60,000 - $70,000 per annum, a saving of 30%. • Applications for employment with the Fundraising People have increased by 30% resulting in a significant improvement in the quality of recruits. From clipboard to iPads: Quantitative Results