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SOCIAL SELLING
DO’S & DON’TS
Engaging on social media is a fine balance. Come on
too strong with a sales pitch and a hard sell, and your
prospects will ...
DO
SET GOALS WING IT
DON’t
Before you jump into social
selling, make sure you set
goals for your efforts. How
many people ...
DO
ENGAGE BROADCAST
DON’t
Social selling is all about
the micro-level,
one-to-one
communication between
you and a prospect...
BE AUTHENTIC BE FAKE
DO DON’t
Social media users notice
immediately if you are
working an angle just to
try and sell to th...
ADD VALUE JUST SELL
DO DON’t
When you engage with
prospects on social media,
it is important to always
add value to the
co...
LISTEN BLAST MESSAGES
DO DON’t
Social media is a
tremendous source of
useful information. You
can learn industry news,
cus...
BUILD TRUST TRY TO CLOSE
DO DON’t
At the end of the day, the
best way to close a sale is
to establish yourself as a
truste...
GET THE FULL E-BOOK
Download the full e-book for tips on
launching a comprehensive and effective
social selling strategy.
...
DO SET GOALS WING IT
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DO
SET GOALS WING IT
DON’t
Before you jump into social
selling, make sure you set
goals for your efforts. How
many people would you
like to contact per day?
How many leads would you
ideally like to generate?
Answering these questions
on the front end will allow
you to stay focused and
measure success.
Jumping into social
selling without a plan can
handicap your efforts
from the start. Without
defined goals and metrics
for success, it is difficult
to measure your progress
and accurately adjust
your strategy to obtain
better results.

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