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Social Media Playbook Quick Introduction Jamie Grenney VP of Social Media Salesforce.com @JamieGrenney

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What Is Our Social Enterprise Transformation? Sales ? Marketing Support ? ? Competitive Legal ? IT ? Events ? Security PR? Recruiting ? ? Products ? ? Investor Relations ? Employee Success

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Comprehensive Playbook Institutionalize Best Practices Drive Alignment Create a Living Document Spark Conversations

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Audiences Industry at LargeSalesforce Customers General Employee Population Key Social Stakeholders Center of Excellence

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Facebook AudiencesYouTube Industry at LargeTwitter Salesforce Customers ObjectivesPinterest  Deflect low levelCommunity General Employee questions Population  Replicate winningRadian6 formulas Key SocialSocial Analytics StakeholdersSocial AdvertisingSocial Recruiting Center of ExcellenceSocial SalesSocial PR...

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Product Marketing AudiencesCampaigns Industry at LargeEvents Salesforce Customers ObjectivesPR  Help theseRecruiting General Employee groups run faster Population  Increase theCrisis Mgmt consistency & Key Social quality of customerLegal Stakeholders experiencesSupportAnalyst Relations Center of ExcellenceCustomers for LifeProduct Managers...

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Inside Sales AudiencesField Sales Industry at LargeSales Engineers Salesforce CustomersRenewalsSupport General Employee Population 7,000+ EmployeesDesigners Key SocialFinance StakeholdersOperationsIT Help Desk Center of ExcellenceProfessional ServicesDevelopers

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Inside Sales AudiencesField Sales Industry at LargeSales Engineers Salesforce CustomersRenewals ObjectivesSupport General Employee  Know the basics PopulationDesigners  Engage with Key Social confidenceFinance StakeholdersOperationsIT Help Desk Center of ExcellenceProfessional ServicesDevelopers

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Audiences Industry at LargeSalesforce Customers General Employee Population 100,000+ Customers Key Social Stakeholders Center of Excellence

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Audiences Industry at LargeSalesforce Customers Objectives General Employee Population  Help companies make their own Key Social social enterprise Stakeholders transformation  Spark conversations Center of Excellence

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Audiences Industry at LargeSalesforce Customers General Employee Population Millions of People Key Social Stakeholders Center of Excellence

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Audiences Industry at LargeSalesforce Customers Objectives General Employee Population  Position Salesforce as a Key Social Thought Leader Stakeholders  Grow our Audience Center of Excellence

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Facebook AudiencesYouTube Industry at Large MillionsTwitter Salesforce Customers 100,000+PinterestCommunity General Employee Population 7,000+Radian6 Key Social 200+Social Analytics StakeholdersSocial AdvertisingSocial Recruiting Center of 25 ExcellenceSocial SalesSocial PR...

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Chatter GroupFollow: Salesforce Social Playbook

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Google SiteVisit: bit.ly/salesforcesocial

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How are we going to share it with customers and partners?

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iBookDownload: from iTunes or the iBook Store

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BlogsVisit: blogs.salesforce.com/strategy

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VideosVisit: youtube.com/salesforcesocial

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Social Media Playbook